APA (7th ed.) Citation

Baran, R. J., & Galka, R. J. (2013). Customer relationship management: The foundation of contemporary marketing strategy (1. publ.). Routledge. https://doi.org/10.4324/9780203107577

Chicago Style (17th ed.) Citation

Baran, Roger J., and Robert J. Galka. Customer Relationship Management: The Foundation of Contemporary Marketing Strategy. 1. publ. New York, NY [u.a.]: Routledge, 2013. https://doi.org/10.4324/9780203107577.

MLA (9th ed.) Citation

Baran, Roger J., and Robert J. Galka. Customer Relationship Management: The Foundation of Contemporary Marketing Strategy. 1. publ. Routledge, 2013. https://doi.org/10.4324/9780203107577.