The dominant influence of marketing in the 21st century: the marketing leviathan
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2013
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xiv, 138 S.) |
| ISBN: | 9780230296831 9781137322630 |
Internformat
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| id | DE-604.BV041090881 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:23Z |
| institution | BVB |
| isbn | 9780230296831 9781137322630 |
| language | English |
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| physical | 1 Online-Ressource (xiv, 138 S.) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | The dominant influence of marketing in the 21st century the marketing leviathan ed. by Philip J. Kitchen Basingstoke Palgrave Macmillan 2013 1 Online-Ressource (xiv, 138 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing Kitchen, Philip J. 1953- Sonstige (DE-588)142047279 oth |
| spellingShingle | The dominant influence of marketing in the 21st century the marketing leviathan Marketing |
| title | The dominant influence of marketing in the 21st century the marketing leviathan |
| title_auth | The dominant influence of marketing in the 21st century the marketing leviathan |
| title_exact_search | The dominant influence of marketing in the 21st century the marketing leviathan |
| title_full | The dominant influence of marketing in the 21st century the marketing leviathan ed. by Philip J. Kitchen |
| title_fullStr | The dominant influence of marketing in the 21st century the marketing leviathan ed. by Philip J. Kitchen |
| title_full_unstemmed | The dominant influence of marketing in the 21st century the marketing leviathan ed. by Philip J. Kitchen |
| title_short | The dominant influence of marketing in the 21st century |
| title_sort | the dominant influence of marketing in the 21st century the marketing leviathan |
| title_sub | the marketing leviathan |
| topic | Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT kitchenphilipj thedominantinfluenceofmarketinginthe21stcenturythemarketingleviathan |