The complete marketer: 60 essential concepts for marketing excellence
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2013
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | TUM01 BSB01 |
| Beschreibung: | 1 Online-Ressource (XIV, 322 Seiten) |
| ISBN: | 9780749466763 9780749466770 |
Internformat
MARC
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| 245 | 1 | 0 | |a The complete marketer |b 60 essential concepts for marketing excellence |c Malcolm McDonald and Mike Meldrum |
| 250 | |a 1st ed | ||
| 264 | 1 | |a London |b Kogan Page |c 2013 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- Meldrum, Mike |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Meldrum, Mike |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm m m mm |
| building | Verbundindex |
| bvnumber | BV041090664 |
| collection | ZDB-38-EBR ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)571832 (ZDB-30-PQE)ebr10686974 (OCoLC)874339706 (DE-599)BVBBV041090664 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV041090664 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:22Z |
| institution | BVB |
| isbn | 9780749466763 9780749466770 |
| language | English |
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| owner_facet | DE-12 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (XIV, 322 Seiten) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum 1st ed London Kogan Page 2013 1 Online-Ressource (XIV, 322 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Meldrum, Mike Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Meldrum, Mike The complete marketer 60 essential concepts for marketing excellence Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The complete marketer 60 essential concepts for marketing excellence |
| title_auth | The complete marketer 60 essential concepts for marketing excellence |
| title_exact_search | The complete marketer 60 essential concepts for marketing excellence |
| title_full | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum |
| title_fullStr | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum |
| title_full_unstemmed | The complete marketer 60 essential concepts for marketing excellence Malcolm McDonald and Mike Meldrum |
| title_short | The complete marketer |
| title_sort | the complete marketer 60 essential concepts for marketing excellence |
| title_sub | 60 essential concepts for marketing excellence |
| topic | Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing / Management |
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