Strategic customer management: integrating relationship marketing and CRM
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | BSB01 UEI03 |
| Beschreibung: | Includes bibliographical references and index "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- |
| Beschreibung: | 1 Online-Ressource (XVI, 529 S.) graph. Darst. |
| ISBN: | 9781107014961 9781107649224 9781107333192 |
Internformat
MARC
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| 100 | 1 | |a Payne, Adrian |e Verfasser |0 (DE-588)170783405 |4 aut | |
| 245 | 1 | 0 | |a Strategic customer management |b integrating relationship marketing and CRM |c Adrian Payne ; Pennie Frow |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Cambridge [u.a.] |b Cambridge Univ. Press |c 2013 | |
| 300 | |a 1 Online-Ressource (XVI, 529 S.) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- | ||
| 505 | 0 | |a pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 1 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 0 | 2 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
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| 700 | 1 | |a Frow, Pennie |e Verfasser |0 (DE-588)1071735365 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804150466665250816 |
|---|---|
| any_adam_object | |
| author | Payne, Adrian Frow, Pennie |
| author_GND | (DE-588)170783405 (DE-588)1071735365 |
| author_facet | Payne, Adrian Frow, Pennie |
| author_role | aut aut |
| author_sort | Payne, Adrian |
| author_variant | a p ap p f pf |
| building | Verbundindex |
| bvnumber | BV041090649 |
| classification_rvk | QP 620 |
| collection | ZDB-38-EBR |
| contents | pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation |
| ctrlnum | (ZDB-30-PQE)ebr10679178 (OCoLC)874339683 (DE-599)BVBBV041090649 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Electronic eBook |
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| id | DE-604.BV041090649 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:22Z |
| institution | BVB |
| isbn | 9781107014961 9781107649224 9781107333192 |
| language | English |
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| physical | 1 Online-Ressource (XVI, 529 S.) graph. Darst. |
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| publishDate | 2013 |
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| publisher | Cambridge Univ. Press |
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| spelling | Payne, Adrian Verfasser (DE-588)170783405 aut Strategic customer management integrating relationship marketing and CRM Adrian Payne ; Pennie Frow 1. publ. Cambridge [u.a.] Cambridge Univ. Press 2013 1 Online-Ressource (XVI, 529 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation Customer relations / Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s DE-604 Frow, Pennie Verfasser (DE-588)1071735365 aut |
| spellingShingle | Payne, Adrian Frow, Pennie Strategic customer management integrating relationship marketing and CRM pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation Customer relations / Management Kundenmanagement (DE-588)4236865-0 gnd Strategisches Management (DE-588)4124261-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4124261-0 (DE-588)4789127-0 |
| title | Strategic customer management integrating relationship marketing and CRM |
| title_auth | Strategic customer management integrating relationship marketing and CRM |
| title_exact_search | Strategic customer management integrating relationship marketing and CRM |
| title_full | Strategic customer management integrating relationship marketing and CRM Adrian Payne ; Pennie Frow |
| title_fullStr | Strategic customer management integrating relationship marketing and CRM Adrian Payne ; Pennie Frow |
| title_full_unstemmed | Strategic customer management integrating relationship marketing and CRM Adrian Payne ; Pennie Frow |
| title_short | Strategic customer management |
| title_sort | strategic customer management integrating relationship marketing and crm |
| title_sub | integrating relationship marketing and CRM |
| topic | Customer relations / Management Kundenmanagement (DE-588)4236865-0 gnd Strategisches Management (DE-588)4124261-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Customer relations / Management Kundenmanagement Strategisches Management Beziehungsmarketing |
| work_keys_str_mv | AT payneadrian strategiccustomermanagementintegratingrelationshipmarketingandcrm AT frowpennie strategiccustomermanagementintegratingrelationshipmarketingandcrm |