Marketing-Einführung: Grundlagen, Überblick, Beispiele
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Ausgabe: | 6., überarb. Aufl. |
| Schriftenreihe: | Lehrbuch
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | X, 314 S. Ill., graph. Darst. |
| ISBN: | 9783658017293 3658017295 9783658017309 |
Internformat
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| 100 | 1 | |a Kuß, Alfred |d 1947- |e Verfasser |0 (DE-588)122732367 |4 aut | |
| 245 | 1 | 0 | |a Marketing-Einführung |b Grundlagen, Überblick, Beispiele |c Alfred Kuß ; Michael Kleinaltenkamp |
| 246 | 1 | 3 | |a Marketing Einführung |
| 246 | 1 | 3 | |a Marketingeinführung |
| 250 | |a 6., überarb. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c 2013 | |
| 300 | |a X, 314 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 700 | 1 | |a Kleinaltenkamp, Michael |d 1955- |e Verfasser |0 (DE-588)170258173 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |o 10.1007/978-3-658-01730-9 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=4272859&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
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Datensatz im Suchindex
| _version_ | 1806325038535671808 |
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| adam_text | |
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| author | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- |
| author_GND | (DE-588)122732367 (DE-588)170258173 |
| author_facet | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- |
| author_role | aut aut |
| author_sort | Kuß, Alfred 1947- |
| author_variant | a k ak m k mk |
| building | Verbundindex |
| bvnumber | BV041084880 |
| classification_rvk | QP 600 |
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| ctrlnum | (OCoLC)854726618 (DE-599)DNB1032068388 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 6., überarb. Aufl. |
| format | Book |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV041084880 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T00:43:15Z |
| institution | BVB |
| isbn | 9783658017293 3658017295 9783658017309 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026061590 |
| oclc_num | 854726618 |
| open_access_boolean | |
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| physical | X, 314 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Lehrbuch |
| spelling | Kuß, Alfred 1947- Verfasser (DE-588)122732367 aut Marketing-Einführung Grundlagen, Überblick, Beispiele Alfred Kuß ; Michael Kleinaltenkamp Marketing Einführung Marketingeinführung 6., überarb. Aufl. Wiesbaden Springer Gabler 2013 X, 314 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lehrbuch Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Kleinaltenkamp, Michael 1955- Verfasser (DE-588)170258173 aut Erscheint auch als Online-Ausgabe 10.1007/978-3-658-01730-9 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4272859&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- Marketing-Einführung Grundlagen, Überblick, Beispiele Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Marketing-Einführung Grundlagen, Überblick, Beispiele |
| title_alt | Marketing Einführung Marketingeinführung |
| title_auth | Marketing-Einführung Grundlagen, Überblick, Beispiele |
| title_exact_search | Marketing-Einführung Grundlagen, Überblick, Beispiele |
| title_full | Marketing-Einführung Grundlagen, Überblick, Beispiele Alfred Kuß ; Michael Kleinaltenkamp |
| title_fullStr | Marketing-Einführung Grundlagen, Überblick, Beispiele Alfred Kuß ; Michael Kleinaltenkamp |
| title_full_unstemmed | Marketing-Einführung Grundlagen, Überblick, Beispiele Alfred Kuß ; Michael Kleinaltenkamp |
| title_short | Marketing-Einführung |
| title_sort | marketing einfuhrung grundlagen uberblick beispiele |
| title_sub | Grundlagen, Überblick, Beispiele |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4272859&prov=M&dok_var=1&dok_ext=htm |
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