New directions in critical marketing studies: 3 Power, resistance and marketplace boundaries
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2013
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE library in marketing
SAGE library in marketing |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 373 S. |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Titel: Bd. 3. New directions in critical marketing studies. Power, resistance and marketplace boundaries
Autor:
Jahr: 2013
Contents
Volume III: Power, Resistance
and Marketplace Boundaries
Introduction: Power, Resistance and Marketplace Boundaries vii
Mark Tadajewski and Robert Cluley
Resistance and Anti-Consumption
36. Anti-Consumption as Tactical Resistance: Anarchists,
Subculture, and Activist Strategy 3
Laura Portwood-Stacer
37. Nationalism and Ideology in an Anticonsumption Movement 23
Rohit Varman and Russell W. Belk
38. Materialist Theology and Anti-Capitalist Resistance,
or, What Would Jesus Buy? 53
Anna-Maria Murtola
Racism, Discrimination and Whiteness
39. Character Analysis and Racism in Marketing Theory and Practice 81
Mark Tadajewski
40. Buy for the Sake of the Slave : Abolitionism and the Origins
of American Consumer Activism 109
Lawrence B. Glickman
41. Race and Ideology: African-American Images in Television Advertising 131
Julia M. Bristor, Renee Gravois Lee and Michelle R. Hunt
42. Communicative Behavior and Conflict between
African-American Customers and Korean Immigrant
Retailers in Los Angeles 157
Benjamin Bailey
43. Blacks and Bubbas : Stereotypes, Ideology, and Categorization
Processes in Restaurant Servers Discourse 181
Christine Mallinson and Zachary W. Brewster
Marketplace Inclusion and Stigmatised Consumers
44. The Philosophy and Methods of Deliberative Democracy:
Implications for Public Policy and Marketing 205
Julie L. Ozanne, Canan Corus and Bige Saatcioglu
45. A Critical Spatial Approach to Marketplace Exclusion and Inclusion 229
Bige Saatcioglu and Julie L. Ozanne
46. The Low Literate Consumer 239
Natalie Ross Adkins and Julie L. Ozanne
47. Low-income Families and Coping through Brands: Inclusion
or Stigma? 263
Kathy Hamilton
48. Consumer Normalcy: Understanding the Value of Shopping
through Narratives of Consumers with Visual Impairments 281
Stacey Menzel Baker
Virtual Consumer Practice and Consumer Subjectivity
49. Consumers Behaving Badly: Deviation or Innovation?
Power Struggles on the Web 311
Janice Denegri-Knott
50. Whose Identity Is It Anyway? Consumer Representation
in the Age of Database Marketing 327
Detlev Zwick and Nikhilesh Dholakia
51. Manufacturing Customers: The Database as New Means
of Production 351
Detlev Zwick and Janice Denegri-Knott
|
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| spelling | New directions in critical marketing studies 3 Power, resistance and marketplace boundaries ed. by Mark Tadajewski ... 1. publ. Los Angeles [u.a.] SAGE 2013 XVI, 373 S. txt rdacontent n rdamedia nc rdacarrier SAGE library in marketing Tadajewski, Mark (DE-588)138921547 edt (DE-604)BV041084601 3 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026061325&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | New directions in critical marketing studies |
| title | New directions in critical marketing studies |
| title_auth | New directions in critical marketing studies |
| title_exact_search | New directions in critical marketing studies |
| title_full | New directions in critical marketing studies 3 Power, resistance and marketplace boundaries ed. by Mark Tadajewski ... |
| title_fullStr | New directions in critical marketing studies 3 Power, resistance and marketplace boundaries ed. by Mark Tadajewski ... |
| title_full_unstemmed | New directions in critical marketing studies 3 Power, resistance and marketplace boundaries ed. by Mark Tadajewski ... |
| title_short | New directions in critical marketing studies |
| title_sort | new directions in critical marketing studies power resistance and marketplace boundaries |
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