New directions in critical marketing studies: 2 Conceptual and ethical critiques
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2013
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE library in marketing
SAGE library in marketing |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 400 S. |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Titel: Bd. 2. New directions in critical marketing studies. Conceptual and ethical critiques
Autor:
Jahr: 2013
Contents
Volume II: Conceptual and Ethical Critiques
Introduction: Conceptual and Ethical Critiques vii
Mark Tadajewski and Robert Cluley
Conceptualising Consumption and the Consumer
18. Consumption 3
David Graeber
19. From Commodity Fetishism to Commodity Narcissism 33
Robert Cluley and Stephen Dunne
20. The Epistemic Consumption Object and Postsocial Consumption:
Expanding Consumer-Object Theory in Consumer Research 51
Detlev Zwick and Nikhilesh Dholakia
Co-Creation, Governmentality and the Labour Process
21. Working Consumers: The Next Step in Marketing Theory? 83
Bernard Cova and Daniele Dalli
22. Putting Consumers to Work: Co-Creation and New Marketing
Govern-Mentality 109
Detlev Zwick, Samuel K. Bonsu and Aron Darmody
23. User Production Reconsidered: From Convergence,
to Autonomia and Cultural Materialism 139
James F. Hamilton and Kristen Heflin
24. Mystification of the Labor Process in Contemporary Consumer Culture 159
Kurt Borchard and David R. Dickens
Service Work(ers), Experience Production
and Customer Manipulation
25. The Point of Selling: Capitalism, Consumption and Contradictions 171
Marek Korczynski
26. Service Marketing and Subjectivity: The Shaping
of Customer-Oriented Employees 191
Per Sk len
27. A New Labour Aristocracy? Aesthetic Labour and Routine
Interactive Service 209
Chris Warhurst and Dennis Nickson
28. Who s Got the Look? Emotional, Aesthetic and Sexualized
Labour in Interactive Services 223
Chris Warhurst and Dennis Nickson
29. Sales Work under Marketization: The Social Relations
of the Cash Nexus? 243
Marek Korczynski and Ursula Ott
30. Toxicity and the Unconscious Experience of the Body
at the Employee-Customer Interface 267
Mark Stein
31. Experiencing the Shadow: Organizational Exclusion
and Denial within Experience Economy 287
Jerzy Kociatkiewicz and Monika Kostera
Marketing Ethics and Morality
32. Levinas: Beyond Egoism in Marketing and Management 315
John Desmond
33 Embracing Ethical Fields: Constructing Consumption in the Margins 333
Deirdre Shaw and Kathleen Riach
34. Heterotopian Space and the Utopics of Ethical
and Green Consumption 353
Andreas Chatzidakis, Pauline Maclaran and Alan Bradshaw
35. Consumer Rights: An Assessment of Justice 377
Gretchen Larsen and Rob Lawson
|
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| discipline | Wirtschaftswissenschaften |
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| spelling | New directions in critical marketing studies 2 Conceptual and ethical critiques ed. by Mark Tadajewski ... 1. publ. Los Angeles [u.a.] SAGE 2013 XV, 400 S. txt rdacontent n rdamedia nc rdacarrier SAGE library in marketing Tadajewski, Mark (DE-588)138921547 edt (DE-604)BV041084601 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026061319&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | New directions in critical marketing studies |
| title | New directions in critical marketing studies |
| title_auth | New directions in critical marketing studies |
| title_exact_search | New directions in critical marketing studies |
| title_full | New directions in critical marketing studies 2 Conceptual and ethical critiques ed. by Mark Tadajewski ... |
| title_fullStr | New directions in critical marketing studies 2 Conceptual and ethical critiques ed. by Mark Tadajewski ... |
| title_full_unstemmed | New directions in critical marketing studies 2 Conceptual and ethical critiques ed. by Mark Tadajewski ... |
| title_short | New directions in critical marketing studies |
| title_sort | new directions in critical marketing studies conceptual and ethical critiques |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026061319&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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