Financial services marketing: an international guide to principles and practices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2013
|
| Ausgabe: | 2 ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXII, 495 S. Ill., graph. Darst. |
| ISBN: | 9780415521673 9780415521680 9780203521649 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150451499696128 |
|---|---|
| adam_text | FINANCIAL SERVICES MARKETING
/ ENNEW, CHRISTINE
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CONTEXT AND STRATEGY
THE ROLE, CONTRIBUTION AND CONTEXT OF FINANCIAL SERVICES
THE FINANCIAL SERVICES MARKETPLACE : STRUCTURES, PRODUCTS AND
PARTICIPANTS
MARKETING FINANCIAL SERVICES : AN OVERVIEW
STRATEGIC DEVELOPMENT AND MARKETING PLANNING
ANALYSING THE MARKETING ENVIRONMENT
6.UNDERSTANDING THE FINANCIAL SERVICES CONSUMER
SEGMENTATION TARGETING AND POSITIONING
INTERNATIONALISATION STRATEGIES FOR FINANCIAL SERVICES
CUSTOMER ACQUISITION
CUSTOMER ACQUISITION AND THE MARKETING MIX
PRODUCT MANAGEMENT
PROMOTION
PRICING
DISTRIBUTION CHANNELS: ROUTES-TO-MARKET
CUSTOMER DEVELOPMENT
CUSTOMER RELATIONSHIP MANAGEMENT : PRINCIPLES AND PRACTICE
SERVICE DELIVERY AND SERVICE QUALITY
SATISFACTION, VALUE, TRUST AND FAIRNESS IN CONSUMER RELATIONSHIPS
MARKETING : CULTURE, CHALLENGES AND SOCIAL RESPONSIBILITY.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| callnumber-first | H - Social Science |
| callnumber-label | HG173 |
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| dewey-full | 332.1068/8 |
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| dewey-ones | 332 - Financial economics |
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| dewey-search | 332.1068/8 |
| dewey-sort | 3332.1068 18 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 2 ed. |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:39:08Z |
| institution | BVB |
| isbn | 9780415521673 9780415521680 9780203521649 |
| language | English |
| lccn | 2012042760 |
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| physical | XXII, 495 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Routledge |
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| spelling | Ennew, Christine Verfasser aut Financial services marketing an international guide to principles and practices Christine Ennew and Nigel Waite 2 ed. London [u.a.] Routledge 2013 XXII, 495 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 s 1\p DE-604 Waite, Nigel Sonstige oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026057255&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ennew, Christine Financial services marketing an international guide to principles and practices Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4426078-7 |
| title | Financial services marketing an international guide to principles and practices |
| title_auth | Financial services marketing an international guide to principles and practices |
| title_exact_search | Financial services marketing an international guide to principles and practices |
| title_full | Financial services marketing an international guide to principles and practices Christine Ennew and Nigel Waite |
| title_fullStr | Financial services marketing an international guide to principles and practices Christine Ennew and Nigel Waite |
| title_full_unstemmed | Financial services marketing an international guide to principles and practices Christine Ennew and Nigel Waite |
| title_short | Financial services marketing |
| title_sort | financial services marketing an international guide to principles and practices |
| title_sub | an international guide to principles and practices |
| topic | Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | Financial services industry Marketing Finanzmarketing |
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