The political marketing game:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Houndmills
Palgrave Macmillan
2011
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | FUBA1 |
| Beschreibung: | 1 Online-Ressource (XII, 259 S.) |
| ISBN: | 9780230299511 9781283124393 |
Internformat
MARC
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| 100 | 1 | |a Lees-Marshment, Jennifer |e Verfasser |0 (DE-588)129648922 |4 aut | |
| 245 | 1 | 0 | |a The political marketing game |c Jennifer Lees-Marshment |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Houndmills |b Palgrave Macmillan |c 2011 | |
| 300 | |a 1 Online-Ressource (XII, 259 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Campaign management | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Marketing |x Political aspects | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Ideologies / Democracy |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE / Government / Comparative |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE / Government / National |2 bisacsh | |
| 650 | 0 | 7 | |a Politische Kampagne |0 (DE-588)4998160-2 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Politische Kommunikation |0 (DE-588)4134262-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Politik |0 (DE-588)4046514-7 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804150444758401024 |
|---|---|
| any_adam_object | |
| author | Lees-Marshment, Jennifer |
| author_GND | (DE-588)129648922 |
| author_facet | Lees-Marshment, Jennifer |
| author_role | aut |
| author_sort | Lees-Marshment, Jennifer |
| author_variant | j l m jlm |
| building | Verbundindex |
| bvnumber | BV041076115 |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.C3 |
| callnumber-search | JF2112.C3 |
| callnumber-sort | JF 42112 C3 |
| callnumber-subject | JF - Public Administration |
| collection | ZDB-30-PQE |
| ctrlnum | (OCoLC)730005169 (DE-599)BVBBV041076115 |
| dewey-full | 324.7 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7 |
| dewey-search | 324.7 |
| dewey-sort | 3324.7 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 1. publ. |
| format | Electronic eBook |
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| id | DE-604.BV041076115 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:02Z |
| institution | BVB |
| isbn | 9780230299511 9781283124393 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026052996 |
| oclc_num | 730005169 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (XII, 259 S.) |
| psigel | ZDB-30-PQE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Lees-Marshment, Jennifer Verfasser (DE-588)129648922 aut The political marketing game Jennifer Lees-Marshment 1. publ. Houndmills Palgrave Macmillan 2011 1 Online-Ressource (XII, 259 S.) txt rdacontent c rdamedia cr rdacarrier Politik Campaign management Political campaigns Marketing Political aspects POLITICAL SCIENCE / Political Ideologies / Democracy bisacsh POLITICAL SCIENCE / Government / Comparative bisacsh POLITICAL SCIENCE / Government / National bisacsh Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Politik (DE-588)4046514-7 s Marketing (DE-588)4037589-4 s Politische Kampagne (DE-588)4998160-2 s Wahlkampf (DE-588)4064292-6 s Politische Kommunikation (DE-588)4134262-8 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-53777-4 |
| spellingShingle | Lees-Marshment, Jennifer The political marketing game Politik Campaign management Political campaigns Marketing Political aspects POLITICAL SCIENCE / Political Ideologies / Democracy bisacsh POLITICAL SCIENCE / Government / Comparative bisacsh POLITICAL SCIENCE / Government / National bisacsh Politische Kampagne (DE-588)4998160-2 gnd Wahlkampf (DE-588)4064292-6 gnd Marketing (DE-588)4037589-4 gnd Politische Kommunikation (DE-588)4134262-8 gnd Politik (DE-588)4046514-7 gnd |
| subject_GND | (DE-588)4998160-2 (DE-588)4064292-6 (DE-588)4037589-4 (DE-588)4134262-8 (DE-588)4046514-7 |
| title | The political marketing game |
| title_auth | The political marketing game |
| title_exact_search | The political marketing game |
| title_full | The political marketing game Jennifer Lees-Marshment |
| title_fullStr | The political marketing game Jennifer Lees-Marshment |
| title_full_unstemmed | The political marketing game Jennifer Lees-Marshment |
| title_short | The political marketing game |
| title_sort | the political marketing game |
| topic | Politik Campaign management Political campaigns Marketing Political aspects POLITICAL SCIENCE / Political Ideologies / Democracy bisacsh POLITICAL SCIENCE / Government / Comparative bisacsh POLITICAL SCIENCE / Government / National bisacsh Politische Kampagne (DE-588)4998160-2 gnd Wahlkampf (DE-588)4064292-6 gnd Marketing (DE-588)4037589-4 gnd Politische Kommunikation (DE-588)4134262-8 gnd Politik (DE-588)4046514-7 gnd |
| topic_facet | Politik Campaign management Political campaigns Marketing Political aspects POLITICAL SCIENCE / Political Ideologies / Democracy POLITICAL SCIENCE / Government / Comparative POLITICAL SCIENCE / Government / National Politische Kampagne Wahlkampf Marketing Politische Kommunikation |
| work_keys_str_mv | AT leesmarshmentjennifer thepoliticalmarketinggame |