Custom nation: why customization is the future of business and how to profit from it
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and busines...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Dallas, Tex.
BenBella Books
2012
|
| Schlagworte: | |
| Zusammenfassung: | Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses |
| Beschreibung: | Includes bibliographical references (p. 193-202) and index |
| Beschreibung: | XII, 240 S. graph. Darst. 21 cm |
| ISBN: | 9781937856106 1937856100 |
Internformat
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| 100 | 1 | |a Flynn, Anthony |d 1983- |e Verfasser |0 (DE-588)1036654680 |4 aut | |
| 245 | 1 | 0 | |a Custom nation |b why customization is the future of business and how to profit from it |c Anthony Flynn ; Emily Flynn Vencat. With Dennis Flynn |
| 264 | 1 | |a Dallas, Tex. |b BenBella Books |c 2012 | |
| 300 | |a XII, 240 S. |b graph. Darst. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 193-202) and index | ||
| 520 | |a Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses | ||
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a New business enterprises / Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Mass customization | |
| 650 | 4 | |a Success in business | |
| 700 | 1 | |a Vencat, Emily Flynn |e Verfasser |0 (DE-588)1036655482 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026050176 | ||
Datensatz im Suchindex
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| author | Flynn, Anthony 1983- Vencat, Emily Flynn |
| author_GND | (DE-588)1036654680 (DE-588)1036655482 |
| author_facet | Flynn, Anthony 1983- Vencat, Emily Flynn |
| author_role | aut aut |
| author_sort | Flynn, Anthony 1983- |
| author_variant | a f af e f v ef efv |
| building | Verbundindex |
| bvnumber | BV041073249 |
| classification_rvk | QP 610 |
| ctrlnum | (OCoLC)914893065 (DE-599)BVBBV041073249 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041073249 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:57Z |
| institution | BVB |
| isbn | 9781937856106 1937856100 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026050176 |
| oclc_num | 914893065 |
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| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XII, 240 S. graph. Darst. 21 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | BenBella Books |
| record_format | marc |
| spelling | Flynn, Anthony 1983- Verfasser (DE-588)1036654680 aut Custom nation why customization is the future of business and how to profit from it Anthony Flynn ; Emily Flynn Vencat. With Dennis Flynn Dallas, Tex. BenBella Books 2012 XII, 240 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 193-202) and index Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses Target marketing Market segmentation New business enterprises / Management Branding (Marketing) Mass customization Success in business Vencat, Emily Flynn Verfasser (DE-588)1036655482 aut |
| spellingShingle | Flynn, Anthony 1983- Vencat, Emily Flynn Custom nation why customization is the future of business and how to profit from it Target marketing Market segmentation New business enterprises / Management Branding (Marketing) Mass customization Success in business |
| title | Custom nation why customization is the future of business and how to profit from it |
| title_auth | Custom nation why customization is the future of business and how to profit from it |
| title_exact_search | Custom nation why customization is the future of business and how to profit from it |
| title_full | Custom nation why customization is the future of business and how to profit from it Anthony Flynn ; Emily Flynn Vencat. With Dennis Flynn |
| title_fullStr | Custom nation why customization is the future of business and how to profit from it Anthony Flynn ; Emily Flynn Vencat. With Dennis Flynn |
| title_full_unstemmed | Custom nation why customization is the future of business and how to profit from it Anthony Flynn ; Emily Flynn Vencat. With Dennis Flynn |
| title_short | Custom nation |
| title_sort | custom nation why customization is the future of business and how to profit from it |
| title_sub | why customization is the future of business and how to profit from it |
| topic | Target marketing Market segmentation New business enterprises / Management Branding (Marketing) Mass customization Success in business |
| topic_facet | Target marketing Market segmentation New business enterprises / Management Branding (Marketing) Mass customization Success in business |
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