Essentials of services marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore [u.a.]
Pearson
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | 679 S. Ill., graph. Darst. |
| ISBN: | 9789810686185 |
Internformat
MARC
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| 245 | 1 | 0 | |a Essentials of services marketing |c Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Singapore [u.a.] |b Pearson |c 2012 | |
| 300 | |a 679 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804150420520566784 |
|---|---|
| any_adam_object | |
| author | Wirtz, Jochen Chew, Patricia Lovelock, Christopher H. 1940-2008 |
| author_GND | (DE-588)14257144X (DE-588)133426262 |
| author_facet | Wirtz, Jochen Chew, Patricia Lovelock, Christopher H. 1940-2008 |
| author_role | aut aut aut |
| author_sort | Wirtz, Jochen |
| author_variant | j w jw p c pc c h l ch chl |
| building | Verbundindex |
| bvnumber | BV041057850 |
| classification_rvk | QQ 250 |
| ctrlnum | (OCoLC)888421931 (DE-599)BVBBV041057850 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV041057850 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:38Z |
| institution | BVB |
| isbn | 9789810686185 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026035046 |
| oclc_num | 888421931 |
| open_access_boolean | |
| owner | DE-1050 DE-1049 |
| owner_facet | DE-1050 DE-1049 |
| physical | 679 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
| record_format | marc |
| spelling | Wirtz, Jochen Verfasser (DE-588)14257144X aut Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew 2. ed. Singapore [u.a.] Pearson 2012 679 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s b DE-604 Chew, Patricia Verfasser aut Lovelock, Christopher H. 1940-2008 Verfasser (DE-588)133426262 aut |
| spellingShingle | Wirtz, Jochen Chew, Patricia Lovelock, Christopher H. 1940-2008 Essentials of services marketing Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Essentials of services marketing |
| title_auth | Essentials of services marketing |
| title_exact_search | Essentials of services marketing |
| title_full | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_fullStr | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_full_unstemmed | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing |
| topic | Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Marketing Lehrbuch |
| work_keys_str_mv | AT wirtzjochen essentialsofservicesmarketing AT chewpatricia essentialsofservicesmarketing AT lovelockchristopherh essentialsofservicesmarketing |