Hands-on social marketing: a step-by-step guide to designing change for good
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE Publications
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign |
| Beschreibung: | 1 Online-Ressource (xiv, 309 p.) graph. Darst. |
| ISBN: | 9781452223124 1452223122 |
Internformat
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| 245 | 1 | 0 | |a Hands-on social marketing |b a step-by-step guide to designing change for good |c Nedra Kline Weinreich |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Los Angeles |b SAGE Publications |c 2011 | |
| 300 | |a 1 Online-Ressource (xiv, 309 p.) |b graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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| author | Weinreich, Nedra Kline |
| author_GND | (DE-588)132797372 |
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| author_sort | Weinreich, Nedra Kline |
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| bvnumber | BV041053613 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| ctrlnum | (OCoLC)808342697 (DE-599)BVBBV041053613 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041053613 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 9781452223124 1452223122 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026030862 |
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| physical | 1 Online-Ressource (xiv, 309 p.) graph. Darst. |
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| publisher | SAGE Publications |
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| spelling | Weinreich, Nedra Kline Verfasser (DE-588)132797372 aut Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich 2. ed. Los Angeles SAGE Publications 2011 1 Online-Ressource (xiv, 309 p.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-1-4129-5369-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474447 Verlag Volltext |
| spellingShingle | Weinreich, Nedra Kline Hands-on social marketing a step-by-step guide to designing change for good BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Hands-on social marketing a step-by-step guide to designing change for good |
| title_auth | Hands-on social marketing a step-by-step guide to designing change for good |
| title_exact_search | Hands-on social marketing a step-by-step guide to designing change for good |
| title_full | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_fullStr | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_full_unstemmed | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_short | Hands-on social marketing |
| title_sort | hands on social marketing a step by step guide to designing change for good |
| title_sub | a step-by-step guide to designing change for good |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Social marketing Marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Wirtschaft Social marketing Marketing Soziomarketing |
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