CRM: the foundation of contemporary marketing strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Taylor and Francis
2013
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Description based upon print version of record Customer Relationship Management The Foundation of Contemporary Marketing Strategy; Copyright; Contents; Preface; Section I:CRM Theory and Development; 1 Introduction to Customer Relationship Management; 2 The History and Development of CRM; 3 Relationship Marketing and CRM; 4 Organization and CRM; Section II:Data Management and Technology; 5 CRM and Data Management; 6 Technology and Data Platforms; 7 Database and Customer Data Development; Section III:Marketing Strategy; 8 Business-to-Business CRM 9 Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits10 The CRM Strategy Cycle: Acquisition, Retention,and Win-Back; 11 Privacy and Ethics Considerations; Section IV:CRM Evaluation; 12 CRM Program Measurement and Tools; Section V:CRM New Horizons; 13 Social Networking and CRM; 14 CRM Trends, Challenges, and Opportunities; Notes; Index This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exerci |
| Beschreibung: | 1 Online-Ressource (x, 393 p.) |
| ISBN: | 1136262474 9781136262470 |
Internformat
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| 500 | |a Customer Relationship Management The Foundation of Contemporary Marketing Strategy; Copyright; Contents; Preface; Section I:CRM Theory and Development; 1 Introduction to Customer Relationship Management; 2 The History and Development of CRM; 3 Relationship Marketing and CRM; 4 Organization and CRM; Section II:Data Management and Technology; 5 CRM and Data Management; 6 Technology and Data Platforms; 7 Database and Customer Data Development; Section III:Marketing Strategy; 8 Business-to-Business CRM | ||
| 500 | |a 9 Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits10 The CRM Strategy Cycle: Acquisition, Retention,and Win-Back; 11 Privacy and Ethics Considerations; Section IV:CRM Evaluation; 12 CRM Program Measurement and Tools; Section V:CRM New Horizons; 13 Social Networking and CRM; 14 CRM Trends, Challenges, and Opportunities; Notes; Index | ||
| 500 | |a This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exerci | ||
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Datensatz im Suchindex
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| author | Baran, Roger J. 1945- |
| author_GND | (DE-588)171539729 (DE-588)173989934 |
| author_facet | Baran, Roger J. 1945- |
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| author_sort | Baran, Roger J. 1945- |
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| building | Verbundindex |
| bvnumber | BV041053362 |
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| ctrlnum | (OCoLC)830161394 (DE-599)BVBBV041053362 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041053362 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 1136262474 9781136262470 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026030611 |
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| spelling | Baran, Roger J. 1945- Verfasser (DE-588)171539729 aut CRM the foundation of contemporary marketing strategy Hoboken Taylor and Francis 2013 1 Online-Ressource (x, 393 p.) txt rdacontent c rdamedia cr rdacarrier Description based upon print version of record Customer Relationship Management The Foundation of Contemporary Marketing Strategy; Copyright; Contents; Preface; Section I:CRM Theory and Development; 1 Introduction to Customer Relationship Management; 2 The History and Development of CRM; 3 Relationship Marketing and CRM; 4 Organization and CRM; Section II:Data Management and Technology; 5 CRM and Data Management; 6 Technology and Data Platforms; 7 Database and Customer Data Development; Section III:Marketing Strategy; 8 Business-to-Business CRM 9 Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits10 The CRM Strategy Cycle: Acquisition, Retention,and Win-Back; 11 Privacy and Ethics Considerations; Section IV:CRM Evaluation; 12 CRM Program Measurement and Tools; Section V:CRM New Horizons; 13 Social Networking and CRM; 14 CRM Trends, Challenges, and Opportunities; Notes; Index This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exerci BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s 1\p DE-604 Galka, Robert J. Sonstige (DE-588)173989934 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=547136 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Baran, Roger J. 1945- CRM the foundation of contemporary marketing strategy BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 |
| title | CRM the foundation of contemporary marketing strategy |
| title_auth | CRM the foundation of contemporary marketing strategy |
| title_exact_search | CRM the foundation of contemporary marketing strategy |
| title_full | CRM the foundation of contemporary marketing strategy |
| title_fullStr | CRM the foundation of contemporary marketing strategy |
| title_full_unstemmed | CRM the foundation of contemporary marketing strategy |
| title_short | CRM |
| title_sort | crm the foundation of contemporary marketing strategy |
| title_sub | the foundation of contemporary marketing strategy |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations / Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Wirtschaft Relationship marketing Customer relations / Management Beziehungsmarketing Kundenmanagement |
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