The new rules of lead generation: proven strategies to maximize marketing ROI
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM, American Management Association
2013
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index |
| Beschreibung: | 1 Online-Ressource (viii, 280 p.) |
| ISBN: | 9780814432624 081443262X |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041053216 | ||
| 003 | DE-604 | ||
| 005 | 20140522 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130528s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9780814432624 |c electronic bk. |9 978-0-8144-3262-4 | ||
| 020 | |a 081443262X |c electronic bk. |9 0-8144-3262-X | ||
| 035 | |a (OCoLC)828424666 | ||
| 035 | |a (DE-599)BVBBV041053216 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.8/02 |2 23 | |
| 100 | 1 | |a Scott, David T. |e Verfasser |0 (DE-588)1043213732 |4 aut | |
| 245 | 1 | 0 | |a The new rules of lead generation |b proven strategies to maximize marketing ROI |c David T. Scott |
| 264 | 1 | |a New York |b AMACOM, American Management Association |c 2013 | |
| 300 | |a 1 Online-Ressource (viii, 280 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Strategic planning | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-8144-3261-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-8144-3261-1 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=538973 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-EBU |a ZDB-4-NLEBK | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 940 | 1 | |q TUM_PDA_EBSCO_BAE_gekauft | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026030466 | ||
Datensatz im Suchindex
| _version_ | 1804150415598551040 |
|---|---|
| any_adam_object | |
| author | Scott, David T. |
| author_GND | (DE-588)1043213732 |
| author_facet | Scott, David T. |
| author_role | aut |
| author_sort | Scott, David T. |
| author_variant | d t s dt dts |
| building | Verbundindex |
| bvnumber | BV041053216 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)828424666 (DE-599)BVBBV041053216 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02167nmm a2200421zc 4500</leader><controlfield tag="001">BV041053216</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140522 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130528s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780814432624</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-8144-3262-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">081443262X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-8144-3262-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)828424666</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041053216</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scott, David T.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1043213732</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The new rules of lead generation</subfield><subfield code="b">proven strategies to maximize marketing ROI</subfield><subfield code="c">David T. Scott</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">AMACOM, American Management Association</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (viii, 280 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Green Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-8144-3261-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-8144-3261-1</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=538973</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026030466</subfield></datafield></record></collection> |
| id | DE-604.BV041053216 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 9780814432624 081443262X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026030466 |
| oclc_num | 828424666 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (viii, 280 p.) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | AMACOM, American Management Association |
| record_format | marc |
| spelling | Scott, David T. Verfasser (DE-588)1043213732 aut The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott New York AMACOM, American Management Association 2013 1 Online-Ressource (viii, 280 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Marketing / Management Strategic planning Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8144-3261-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-3261-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=538973 Verlag Volltext |
| spellingShingle | Scott, David T. The new rules of lead generation proven strategies to maximize marketing ROI BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Marketing / Management Strategic planning |
| title | The new rules of lead generation proven strategies to maximize marketing ROI |
| title_auth | The new rules of lead generation proven strategies to maximize marketing ROI |
| title_exact_search | The new rules of lead generation proven strategies to maximize marketing ROI |
| title_full | The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott |
| title_fullStr | The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott |
| title_full_unstemmed | The new rules of lead generation proven strategies to maximize marketing ROI David T. Scott |
| title_short | The new rules of lead generation |
| title_sort | the new rules of lead generation proven strategies to maximize marketing roi |
| title_sub | proven strategies to maximize marketing ROI |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Marketing / Management Strategic planning |
| topic_facet | BUSINESS & ECONOMICS / Green Business Wirtschaft Marketing / Management Strategic planning |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=538973 |
| work_keys_str_mv | AT scottdavidt thenewrulesofleadgenerationprovenstrategiestomaximizemarketingroi |