Public relations: strategies and tactics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Allyn & Bacon
2012
|
| Ausgabe: | 10. ed., international ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Previous ed.: 2009 |
| Beschreibung: | XXX, 594 S. Ill., graph. Darst. |
| ISBN: | 9780205099160 0205099165 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 130528s2012 ad|| |||| 00||| eng d | ||
| 020 | |a 9780205099160 |9 978-0-205-09916-0 | ||
| 020 | |a 0205099165 |9 0-205-09916-5 | ||
| 024 | 3 | |a 9780205099160 | |
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| 040 | |a DE-604 |b ger | ||
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| 100 | 1 | |a Wilcox, Dennis L. |e Verfasser |0 (DE-588)170668738 |4 aut | |
| 245 | 1 | 0 | |a Public relations |b strategies and tactics |c Dennis L. Wilcox ; Glen T. Cameron |
| 250 | |a 10. ed., international ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b Allyn & Bacon |c 2012 | |
| 300 | |a XXX, 594 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Previous ed.: 2009 | ||
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 653 | |a Public relations | ||
| 653 | |a Public relations / United States | ||
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cameron, Glen T. |e Sonstige |0 (DE-588)135573270 |4 oth | |
| 856 | 4 | 2 | |m V:DE-576;B:DE-180 |q application/pdf |u http://swbplus.bsz-bw.de/bsz336862512inh.htm |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026030011 | ||
Datensatz im Suchindex
| _version_ | 1804150415415050240 |
|---|---|
| any_adam_object | |
| author | Wilcox, Dennis L. |
| author_GND | (DE-588)170668738 (DE-588)135573270 |
| author_facet | Wilcox, Dennis L. |
| author_role | aut |
| author_sort | Wilcox, Dennis L. |
| author_variant | d l w dl dlw |
| building | Verbundindex |
| bvnumber | BV041052735 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)846423668 (DE-599)BSZ336862512 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., international ed. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV041052735 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 9780205099160 0205099165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026030011 |
| oclc_num | 846423668 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | XXX, 594 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Allyn & Bacon |
| record_format | marc |
| spelling | Wilcox, Dennis L. Verfasser (DE-588)170668738 aut Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron 10. ed., international ed. Boston, Mass. [u.a.] Allyn & Bacon 2012 XXX, 594 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Previous ed.: 2009 Strategie (DE-588)4057952-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA Public relations Public relations / United States Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategie (DE-588)4057952-9 s DE-604 Cameron, Glen T. Sonstige (DE-588)135573270 oth V:DE-576;B:DE-180 application/pdf http://swbplus.bsz-bw.de/bsz336862512inh.htm Inhaltsverzeichnis |
| spellingShingle | Wilcox, Dennis L. Public relations strategies and tactics Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4043188-5 |
| title | Public relations strategies and tactics |
| title_auth | Public relations strategies and tactics |
| title_exact_search | Public relations strategies and tactics |
| title_full | Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron |
| title_fullStr | Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron |
| title_full_unstemmed | Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron |
| title_short | Public relations |
| title_sort | public relations strategies and tactics |
| title_sub | strategies and tactics |
| topic | Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Strategie Öffentlichkeitsarbeit USA |
| url | http://swbplus.bsz-bw.de/bsz336862512inh.htm |
| work_keys_str_mv | AT wilcoxdennisl publicrelationsstrategiesandtactics AT cameronglent publicrelationsstrategiesandtactics |