APA (7th ed.) Citation

McKee, S. (2010). Creative B2B branding (no, really): Building a creative brand in a business world. Goodfellow.

Chicago Style (17th ed.) Citation

McKee, Scot. Creative B2B Branding (no, Really): Building a Creative Brand in a Business World. Oxford: Goodfellow, 2010.

MLA (9th ed.) Citation

McKee, Scot. Creative B2B Branding (no, Really): Building a Creative Brand in a Business World. Goodfellow, 2010.

Warning: These citations may not always be 100% accurate.