Creative B2B branding (no, really): building a creative brand in a business world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Goodfellow
2010
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xiv, 230 p.) |
| ISBN: | 1906884129 1906884897 9781906884123 9781906884895 |
Internformat
MARC
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| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Brand name products / Management | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McKee, Scot |
| author_GND | (DE-588)1017051380 |
| author_facet | McKee, Scot |
| author_role | aut |
| author_sort | McKee, Scot |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041052724 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:34Z |
| institution | BVB |
| isbn | 1906884129 1906884897 9781906884123 9781906884895 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029972 |
| oclc_num | 752610372 |
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| physical | 1 Online-Ressource (xiv, 230 p.) |
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| publishDate | 2010 |
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| publisher | Goodfellow |
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| spelling | McKee, Scot Verfasser (DE-588)1017051380 aut Creative B2B branding (no, really) building a creative brand in a business world Scot McKee Oxford Goodfellow 2010 1 Online-Ressource (xiv, 230 p.) txt rdacontent c rdamedia cr rdacarrier Includes index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products / Management Branding (Marketing) Advertising http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520477 Verlag Volltext |
| spellingShingle | McKee, Scot Creative B2B branding (no, really) building a creative brand in a business world BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products / Management Branding (Marketing) Advertising |
| title | Creative B2B branding (no, really) building a creative brand in a business world |
| title_auth | Creative B2B branding (no, really) building a creative brand in a business world |
| title_exact_search | Creative B2B branding (no, really) building a creative brand in a business world |
| title_full | Creative B2B branding (no, really) building a creative brand in a business world Scot McKee |
| title_fullStr | Creative B2B branding (no, really) building a creative brand in a business world Scot McKee |
| title_full_unstemmed | Creative B2B branding (no, really) building a creative brand in a business world Scot McKee |
| title_short | Creative B2B branding (no, really) |
| title_sort | creative b2b branding no really building a creative brand in a business world |
| title_sub | building a creative brand in a business world |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products / Management Branding (Marketing) Advertising |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Brand name products / Management Branding (Marketing) Advertising |
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