McKee, S. (2010). Creative B2B branding (no, really): Building a creative brand in a business world. Goodfellow.
Chicago-Zitierstil (17. Ausg.)McKee, Scot. Creative B2B Branding (no, Really): Building a Creative Brand in a Business World. Oxford: Goodfellow, 2010.
MLA-Zitierstil (9. Ausg.)McKee, Scot. Creative B2B Branding (no, Really): Building a Creative Brand in a Business World. Goodfellow, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.