Bricks matter: the role of supply chains in building market-driven differentiation
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Bibliographische Detailangaben
1. Verfasser: Cecere, Lora M. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken Wiley 2013
Schriftenreihe:Wiley & SAS business series
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Includes index
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index
Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks<
Beschreibung:1 Online-Ressource (xvi, 303 p.) Ill., graph. Darst.
ISBN:1118282728
1118282949
1118284720
9781118282724
9781118282946
9781118284728

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