Brainfluence: 100 ways to persuade and convince customers with neuromarketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- Section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web |
| Beschreibung: | 1 Online-Ressource (xviii, 286 p.) |
| ISBN: | 1118175948 1118175956 1118175964 9781118175941 9781118175958 9781118175965 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041052626 | ||
| 003 | DE-604 | ||
| 005 | 20140822 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130528s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 1118175948 |c electronic bk. |9 1-118-17594-8 | ||
| 020 | |a 1118175956 |c electronic bk. |9 1-118-17595-6 | ||
| 020 | |a 1118175964 |c electronic bk. |9 1-118-17596-4 | ||
| 020 | |a 9781118175941 |c electronic bk. |9 978-1-118-17594-1 | ||
| 020 | |a 9781118175958 |c electronic bk. |9 978-1-118-17595-8 | ||
| 020 | |a 9781118175965 |c electronic bk. |9 978-1-118-17596-5 | ||
| 035 | |a (OCoLC)765131253 | ||
| 035 | |a (DE-599)BVBBV041052626 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 050 | 0 | |a HF5415.12615 | |
| 082 | 0 | |a 658.8001/9 |2 23 | |
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Dooley, Roger |d 1952- |e Verfasser |0 (DE-588)1018373950 |4 aut | |
| 245 | 1 | 0 | |a Brainfluence |b 100 ways to persuade and convince customers with neuromarketing |c Roger Dooley |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a 1 Online-Ressource (xviii, 286 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- | ||
| 500 | |a Section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 4 | |a Advertising / Psychological aspects | |
| 650 | 4 | |a Consumers / Psychology | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 1-118-11336-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-11336-3 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=518461 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026029874 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=518461 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCO_BAE_gekauft |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150415330115584 |
|---|---|
| any_adam_object | |
| author | Dooley, Roger 1952- |
| author_GND | (DE-588)1018373950 |
| author_facet | Dooley, Roger 1952- |
| author_role | aut |
| author_sort | Dooley, Roger 1952- |
| author_variant | r d rd |
| building | Verbundindex |
| bvnumber | BV041052626 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.12615 |
| callnumber-search | HF5415.12615 |
| callnumber-sort | HF 45415.12615 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 631 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)765131253 (DE-599)BVBBV041052626 |
| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03919nmm a2200553zc 4500</leader><controlfield tag="001">BV041052626</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140822 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130528s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118175948</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-17594-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118175956</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-17595-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118175964</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-17596-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118175941</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-17594-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118175958</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-17595-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118175965</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-17596-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)765131253</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041052626</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.12615</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8001/9</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dooley, Roger</subfield><subfield code="d">1952-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1018373950</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brainfluence</subfield><subfield code="b">100 ways to persuade and convince customers with neuromarketing</subfield><subfield code="c">Roger Dooley</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xviii, 286 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Distribution</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising / Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers / Psychology</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">1-118-11336-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-118-11336-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=518461</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026029874</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=518461</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041052626 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1118175948 1118175956 1118175964 9781118175941 9781118175958 9781118175965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029874 |
| oclc_num | 765131253 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xviii, 286 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Dooley, Roger 1952- Verfasser (DE-588)1018373950 aut Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley Hoboken, N.J. Wiley 2012 1 Online-Ressource (xviii, 286 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- Section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Advertising / Psychological aspects Consumers / Psychology Erscheint auch als Druck-Ausgabe, Hardcover 1-118-11336-5 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-11336-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=518461 Verlag Volltext |
| spellingShingle | Dooley, Roger 1952- Brainfluence 100 ways to persuade and convince customers with neuromarketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Advertising / Psychological aspects Consumers / Psychology |
| title | Brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_auth | Brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_exact_search | Brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_full | Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley |
| title_fullStr | Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley |
| title_full_unstemmed | Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley |
| title_short | Brainfluence |
| title_sort | brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_sub | 100 ways to persuade and convince customers with neuromarketing |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Advertising / Psychological aspects Consumers / Psychology |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Advertising / Psychological aspects Consumers / Psychology |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=518461 |
| work_keys_str_mv | AT dooleyroger brainfluence100waystopersuadeandconvincecustomerswithneuromarketing |