YouTube and video marketing: an hour a day
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Indianapolis, Ind.
Wiley
2009
|
Schlagworte: | |
Online-Zugang: | TUM01 Volltext |
Beschreibung: | YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight Chapter 11: Measure Outcomes vs. OutputsChapter 12: Mysteries of Online Video Revealed; Glossary; Index A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution a |
Beschreibung: | 1 Online-Ressource (507 p.) |
ISBN: | 0470559438 1282369601 9780470559437 9781282369603 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV041052396 | ||
003 | DE-604 | ||
005 | 20130710 | ||
007 | cr|uuu---uuuuu | ||
008 | 130528s2009 |||| o||u| ||||||eng d | ||
020 | |a 0470559438 |c electronic bk. |9 0-470-55943-8 | ||
020 | |a 1282369601 |9 1-282-36960-1 | ||
020 | |a 9780470559437 |c electronic bk. |9 978-0-470-55943-7 | ||
020 | |a 9781282369603 |9 978-1-282-36960-3 | ||
035 | |a (OCoLC)536084863 | ||
035 | |a (DE-599)BVBBV041052396 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
049 | |a DE-91 | ||
050 | 0 | |a HF5415.1265 | |
082 | 0 | |a 658.872 | |
082 | 0 | |a 658.8/72 | |
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
100 | 1 | |a Jarboe, Greg |d 1949- |e Verfasser |0 (DE-588)139076425 |4 aut | |
245 | 1 | 0 | |a YouTube and video marketing |b an hour a day |
264 | 1 | |a Indianapolis, Ind. |b Wiley |c 2009 | |
300 | |a 1 Online-Ressource (507 p.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight | ||
500 | |a Chapter 11: Measure Outcomes vs. OutputsChapter 12: Mysteries of Online Video Revealed; Glossary; Index | ||
500 | |a A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution a | ||
630 | 0 | 4 | |a YouTube (Electronic resource) |
650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Internet marketing | |
650 | 4 | |a Internet advertising | |
650 | 4 | |a Internet videos | |
650 | 4 | |a Webcasting | |
700 | 1 | |a Reider, Suzie |e Sonstige |4 oth | |
856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=513928 |x Verlag |3 Volltext |
912 | |a ZDB-4-NLEBK | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-026029645 | ||
966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=513928 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCO_BAE_gekauft |x Verlag |3 Volltext |
Datensatz im Suchindex
_version_ | 1804150415291318272 |
---|---|
any_adam_object | |
author | Jarboe, Greg 1949- |
author_GND | (DE-588)139076425 |
author_facet | Jarboe, Greg 1949- |
author_role | aut |
author_sort | Jarboe, Greg 1949- |
author_variant | g j gj |
building | Verbundindex |
bvnumber | BV041052396 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.1265 |
callnumber-search | HF5415.1265 |
callnumber-sort | HF 45415.1265 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 650 |
collection | ZDB-4-NLEBK |
ctrlnum | (OCoLC)536084863 (DE-599)BVBBV041052396 |
dewey-full | 658.872 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.872 658.8/72 |
dewey-search | 658.872 658.8/72 |
dewey-sort | 3658.872 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03276nmm a2200553zc 4500</leader><controlfield tag="001">BV041052396</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130710 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130528s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470559438</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-55943-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282369601</subfield><subfield code="9">1-282-36960-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470559437</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-55943-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282369603</subfield><subfield code="9">978-1-282-36960-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)536084863</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041052396</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jarboe, Greg</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)139076425</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">YouTube and video marketing</subfield><subfield code="b">an hour a day</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Indianapolis, Ind.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (507 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Chapter 11: Measure Outcomes vs. OutputsChapter 12: Mysteries of Online Video Revealed; Glossary; Index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution a</subfield></datafield><datafield tag="630" ind1="0" ind2="4"><subfield code="a">YouTube (Electronic resource)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / E-Commerce / Internet Marketing</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Mail Order</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Direct</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Multilevel</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Telemarketing</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet videos</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Webcasting</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reider, Suzie</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=513928</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026029645</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=513928</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV041052396 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:38:33Z |
institution | BVB |
isbn | 0470559438 1282369601 9780470559437 9781282369603 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029645 |
oclc_num | 536084863 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource (507 p.) |
psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Wiley |
record_format | marc |
spelling | Jarboe, Greg 1949- Verfasser (DE-588)139076425 aut YouTube and video marketing an hour a day Indianapolis, Ind. Wiley 2009 1 Online-Ressource (507 p.) txt rdacontent c rdamedia cr rdacarrier YouTube and Video Marketing: An Hour a Day; About the Author; Contents; Foreword; Introduction; Chapter 1: A Short History of YouTube; Chapter 2: The Online Video Market; Chapter 3: Month 1: Map Out Your Video Marketing Strategy; Chapter 4: Month 2: Optimize Your Video; Chapter 5: Month 3: Create Viral Video Content; Chapter 6: Month 4: Create a Channel; Chapter 7: Month 5: Engage the YouTube Community; Chapter 8: Month 6: Learn Video Production; Chapter 9: Month 7: Become a YouTube Partner and Video Advertiser; Chapter 10: Month 8: Trust but Verify YouTube Insight Chapter 11: Measure Outcomes vs. OutputsChapter 12: Mysteries of Online Video Revealed; Glossary; Index A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution a YouTube (Electronic resource) BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Internet advertising Internet videos Webcasting Reider, Suzie Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=513928 Verlag Volltext |
spellingShingle | Jarboe, Greg 1949- YouTube and video marketing an hour a day YouTube (Electronic resource) BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Internet advertising Internet videos Webcasting |
title | YouTube and video marketing an hour a day |
title_auth | YouTube and video marketing an hour a day |
title_exact_search | YouTube and video marketing an hour a day |
title_full | YouTube and video marketing an hour a day |
title_fullStr | YouTube and video marketing an hour a day |
title_full_unstemmed | YouTube and video marketing an hour a day |
title_short | YouTube and video marketing |
title_sort | youtube and video marketing an hour a day |
title_sub | an hour a day |
topic | YouTube (Electronic resource) BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Internet advertising Internet videos Webcasting |
topic_facet | YouTube (Electronic resource) BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Wirtschaft Internet marketing Internet advertising Internet videos Webcasting |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=513928 |
work_keys_str_mv | AT jarboegreg youtubeandvideomarketinganhouraday AT reidersuzie youtubeandvideomarketinganhouraday |