Marketing to the ageing consumer: the secrets to building an age-friendly business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2013
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Bibl. ref. & index |
| Beschreibung: | 1 Online-Ressource (xi, 251 p.) Ill., graph. Darst. |
| ISBN: | 023037820X 1283867702 9780230378209 9781283867702 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing to the ageing consumer |b the secrets to building an age-friendly business |c by Dick Stroud, Kim Walker |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2013 | |
| 300 | |a 1 Online-Ressource (xi, 251 p.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a Bibl. ref. & index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Stroud, Dick |
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| building | Verbundindex |
| bvnumber | BV041052249 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)819423182 (DE-599)BVBBV041052249 |
| dewey-full | 658.8/340846 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/340846 658.8 |
| dewey-search | 658.8/340846 658.8 |
| dewey-sort | 3658.8 6340846 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041052249 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 023037820X 1283867702 9780230378209 9781283867702 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029499 |
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| physical | 1 Online-Ressource (xi, 251 p.) Ill., graph. Darst. |
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| publishDate | 2013 |
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| publisher | Palgrave Macmillan |
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| spelling | Stroud, Dick Verfasser aut Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker Basingstoke Palgrave Macmillan 2013 1 Online-Ressource (xi, 251 p.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Bibl. ref. & index BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Alter (DE-588)4001446-0 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s DE-604 Walker, Kim Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-230-37819-6 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-37819-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509845 Verlag Volltext |
| spellingShingle | Stroud, Dick Marketing to the ageing consumer the secrets to building an age-friendly business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4001446-0 |
| title | Marketing to the ageing consumer the secrets to building an age-friendly business |
| title_auth | Marketing to the ageing consumer the secrets to building an age-friendly business |
| title_exact_search | Marketing to the ageing consumer the secrets to building an age-friendly business |
| title_full | Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker |
| title_fullStr | Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker |
| title_full_unstemmed | Marketing to the ageing consumer the secrets to building an age-friendly business by Dick Stroud, Kim Walker |
| title_short | Marketing to the ageing consumer |
| title_sort | marketing to the ageing consumer the secrets to building an age friendly business |
| title_sub | the secrets to building an age-friendly business |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing Zielgruppe Alter |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509845 |
| work_keys_str_mv | AT strouddick marketingtotheageingconsumerthesecretstobuildinganagefriendlybusiness AT walkerkim marketingtotheageingconsumerthesecretstobuildinganagefriendlybusiness |