Customer-driven budgeting: prepare, engage, execute : the small business guide for growth
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Bibliographische Detailangaben
1. Verfasser: Talbot, Floyd (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, N.Y. Business Expert Press 2012
Schriftenreihe:2012 digital library
Managerial accounting collection
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Title from PDF t.p. (viewed on November 28, 2012). - Part of: 2012 digital library
Includes bibliographical references (p. 185-188) and index
This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Customer-Driven Budgeting offers a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. It emphasizes that the budget is the starting point and catalyst for gaining customers. The budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it
Beschreibung:1 Online-Ressource (xxiv, 192 p.)
ISBN:1606494309
9781606494301

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