The sustainable MBA: the manager's guide to green business
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Weybrecht, Giselle (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chichester, England Wiley 2010
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Title from title screen
Includes bibliographical references
About this book -- What is sustainability? -- What does this mean for business? -- The sustainability journey -- Getting started -- Accounting -- Economics -- Entrepreneurship -- Ethics and corporate governance -- Finance -- Marketing -- Operations -- Organizational behaviour -- Strategy -- Tools for monitoring, managing and improving performance -- Tools for greening offices and buildings -- What can I do? -- What will the future bring? -- Additional resources: who, what where and how
"The Sustainable MBA provides the knowledge and tools to help you 'green' your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole. Based on more than 100 interviews with experts in business, international organizations, NGOs and universities from around the world, this first of its kind guide brings together all the pieces of the business and sustainability puzzle including: The basics on what sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like. A wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices. Tools and tips on how to 'green' your job, including how to sell these ideas to your team, how to make green choices as a consumer and how to organize green meetings. A survey of the exciting trends in sustainable business happening around the world. A wealth of links to interesting resources for more information. The Sustainable MBA is organized like a business school course, allowing you easy access to the relevant information you need about sustainability and Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behaviour, Operations and Strategy. Giselle Weybrecht's commitment to sustainable development goes back to before her university years. Since then she has expanded her reach to local and national government, business, social entrepreneurs, and the international community. She worked for the United Nations World Water Assessment Programme, is a fellow of the UC Berkeley-based Beahrs Environmental Leadership Programme, and holds an MBA from London Business School. She is currently developing new approaches to raise awareness among managers of how they can incorporate sustainability into their businesses and everyday professional lives."--EBL book details
Beschreibung:1 Online-Ressource (xvii, 397 p.)
ISBN:0470688513
0470741147
9780470688519
9780470741146

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