The brand gym: a practical workout to gain and retain brand leadership
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, U.K.
Wiley
2010
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |
| Beschreibung: | 1 Online-Ressource (xiv, 239 p.) |
| ISBN: | 0470665041 0470686197 9780470665046 9780470686195 |
Internformat
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| 100 | 1 | |a Taylor, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The brand gym |b a practical workout to gain and retain brand leadership |c David Taylor and David Nichols |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chichester, West Sussex, U.K. |b Wiley |c 2010 | |
| 300 | |a 1 Online-Ressource (xiv, 239 p.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
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| 650 | 4 | |a Product management | |
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Datensatz im Suchindex
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| author | Taylor, David |
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| author_facet | Taylor, David |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041052117 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 0470665041 0470686197 9780470665046 9780470686195 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029367 |
| oclc_num | 698912588 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xiv, 239 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Taylor, David Verfasser aut The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols 2. ed. Chichester, West Sussex, U.K. Wiley 2010 1 Online-Ressource (xiv, 239 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Product management Nichols, David 1967- Sonstige (DE-588)173920039 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=507319 Verlag Volltext |
| spellingShingle | Taylor, David The brand gym a practical workout to gain and retain brand leadership BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Product management |
| title | The brand gym a practical workout to gain and retain brand leadership |
| title_auth | The brand gym a practical workout to gain and retain brand leadership |
| title_exact_search | The brand gym a practical workout to gain and retain brand leadership |
| title_full | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_fullStr | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_full_unstemmed | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_short | The brand gym |
| title_sort | the brand gym a practical workout to gain and retain brand leadership |
| title_sub | a practical workout to gain and retain brand leadership |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Product management |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Brand name products Product management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=507319 |
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