Student workbook to accompany crisis communications: a casebook approach
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Bibliographische Detailangaben
1. Verfasser: Fearn-Banks, Kathleen 1941- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken Taylor and Francis 2012
Ausgabe:3. ed.
Schriftenreihe:Routledge communication series
Schlagworte:
Online-Zugang:TUM01
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Beschreibung:No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises p
Beschreibung:1 Online-Ressource (137 p.)
ISBN:113650463X
9780805862577
9781136504631

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