Effective customer relationship management: how emotion drives sustainable success
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amherst, NY
Cambria Press
2008
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references and index Introduction to Customer Relationship Study -- - Statement of the Problem -- - Purpose -- - Significance of the Study -- - Research Question and Hypotheses -- - Ch. 1 - Background and Theory -- - Literature Review -- - Defining Key Terms -- - Ch. 2 - Methodology -- - Hypotheses -- - Population and Sampling -- - Procedure -- - Measures -- - Ch. 3 - Results -- - Analysis Summary -- - Hypothesis Tests -- - Investigation of Key-Variable Propositions -- - Structural Equation Modeling -- - Ch. 4 - Discussion and Recommendations -- - Summary -- - Discussion -- - Scope and Limitations -- - Recommendations -- - Appendix A. - Survey -- - Appendix B. - Customer Comments -- - Appendix C. - Additional Confirmatory Factor Analyses -- - Appendix D. - Correlations Tables |
| Physical Description: | 1 Online-Ressource (xxx, 187 p.) |
| ISBN: | 1604975148 1613363338 1624991211 9781604975147 9781613363331 9781624991219 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041051853 | ||
| 003 | DE-604 | ||
| 005 | 20130917 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130528s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 1604975148 |9 1-60497-514-8 | ||
| 020 | |a 1613363338 |9 1-61336-333-8 | ||
| 020 | |a 1624991211 |c electronic bk. |9 1-62499-121-1 | ||
| 020 | |a 9781604975147 |9 978-1-60497-514-7 | ||
| 020 | |a 9781613363331 |9 978-1-61336-333-1 | ||
| 020 | |a 9781624991219 |c electronic bk. |9 978-1-62499-121-9 | ||
| 035 | |a (OCoLC)819330522 | ||
| 035 | |a (DE-599)BVBBV041051853 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.8/12 |2 22 | |
| 100 | 1 | |a Sauers, Amy Carson |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Effective customer relationship management |b how emotion drives sustainable success |c Amy Carson Sauers |
| 264 | 1 | |a Amherst, NY |b Cambria Press |c 2008 | |
| 300 | |a 1 Online-Ressource (xxx, 187 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction to Customer Relationship Study -- - Statement of the Problem -- - Purpose -- - Significance of the Study -- - Research Question and Hypotheses -- - Ch. 1 - Background and Theory -- - Literature Review -- - Defining Key Terms -- - Ch. 2 - Methodology -- - Hypotheses -- - Population and Sampling -- - Procedure -- - Measures -- - Ch. 3 - Results -- - Analysis Summary -- - Hypothesis Tests -- - Investigation of Key-Variable Propositions -- - Structural Equation Modeling -- - Ch. 4 - Discussion and Recommendations -- - Summary -- - Discussion -- - Scope and Limitations -- - Recommendations -- - Appendix A. - Survey -- - Appendix B. - Customer Comments -- - Appendix C. - Additional Confirmatory Factor Analyses -- - Appendix D. - Correlations Tables | ||
| 650 | 7 | |a Kundenmanagement |2 swd | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498693 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026029101 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498693 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCO_BAE_gekauft |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804150415086845952 |
|---|---|
| any_adam_object | |
| author | Sauers, Amy Carson |
| author_facet | Sauers, Amy Carson |
| author_role | aut |
| author_sort | Sauers, Amy Carson |
| author_variant | a c s ac acs |
| building | Verbundindex |
| bvnumber | BV041051853 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)819330522 (DE-599)BVBBV041051853 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02680nmm a2200493zc 4500</leader><controlfield tag="001">BV041051853</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130917 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130528s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1604975148</subfield><subfield code="9">1-60497-514-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1613363338</subfield><subfield code="9">1-61336-333-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1624991211</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-62499-121-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781604975147</subfield><subfield code="9">978-1-60497-514-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781613363331</subfield><subfield code="9">978-1-61336-333-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781624991219</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-62499-121-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)819330522</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041051853</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sauers, Amy Carson</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective customer relationship management</subfield><subfield code="b">how emotion drives sustainable success</subfield><subfield code="c">Amy Carson Sauers</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amherst, NY</subfield><subfield code="b">Cambria Press</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxx, 187 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Introduction to Customer Relationship Study -- - Statement of the Problem -- - Purpose -- - Significance of the Study -- - Research Question and Hypotheses -- - Ch. 1 - Background and Theory -- - Literature Review -- - Defining Key Terms -- - Ch. 2 - Methodology -- - Hypotheses -- - Population and Sampling -- - Procedure -- - Measures -- - Ch. 3 - Results -- - Analysis Summary -- - Hypothesis Tests -- - Investigation of Key-Variable Propositions -- - Structural Equation Modeling -- - Ch. 4 - Discussion and Recommendations -- - Summary -- - Discussion -- - Scope and Limitations -- - Recommendations -- - Appendix A. - Survey -- - Appendix B. - Customer Comments -- - Appendix C. - Additional Confirmatory Factor Analyses -- - Appendix D. - Correlations Tables</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Customer Relations</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498693</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026029101</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498693</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041051853 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1604975148 1613363338 1624991211 9781604975147 9781613363331 9781624991219 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029101 |
| oclc_num | 819330522 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxx, 187 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Cambria Press |
| record_format | marc |
| spelling | Sauers, Amy Carson Verfasser aut Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers Amherst, NY Cambria Press 2008 1 Online-Ressource (xxx, 187 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction to Customer Relationship Study -- - Statement of the Problem -- - Purpose -- - Significance of the Study -- - Research Question and Hypotheses -- - Ch. 1 - Background and Theory -- - Literature Review -- - Defining Key Terms -- - Ch. 2 - Methodology -- - Hypotheses -- - Population and Sampling -- - Procedure -- - Measures -- - Ch. 3 - Results -- - Analysis Summary -- - Hypothesis Tests -- - Investigation of Key-Variable Propositions -- - Structural Equation Modeling -- - Ch. 4 - Discussion and Recommendations -- - Summary -- - Discussion -- - Scope and Limitations -- - Recommendations -- - Appendix A. - Survey -- - Appendix B. - Customer Comments -- - Appendix C. - Additional Confirmatory Factor Analyses -- - Appendix D. - Correlations Tables Kundenmanagement swd BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498693 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sauers, Amy Carson Effective customer relationship management how emotion drives sustainable success Kundenmanagement swd BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Effective customer relationship management how emotion drives sustainable success |
| title_auth | Effective customer relationship management how emotion drives sustainable success |
| title_exact_search | Effective customer relationship management how emotion drives sustainable success |
| title_full | Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers |
| title_fullStr | Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers |
| title_full_unstemmed | Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers |
| title_short | Effective customer relationship management |
| title_sort | effective customer relationship management how emotion drives sustainable success |
| title_sub | how emotion drives sustainable success |
| topic | Kundenmanagement swd BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Kundenmanagement BUSINESS & ECONOMICS / Customer Relations Wirtschaft Relationship marketing Customer relations |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498693 |
| work_keys_str_mv | AT sauersamycarson effectivecustomerrelationshipmanagementhowemotiondrivessustainablesuccess |