Effective customer relationship management: how emotion drives sustainable success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amherst, NY
Cambria Press
2008
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction to Customer Relationship Study -- - Statement of the Problem -- - Purpose -- - Significance of the Study -- - Research Question and Hypotheses -- - Ch. 1 - Background and Theory -- - Literature Review -- - Defining Key Terms -- - Ch. 2 - Methodology -- - Hypotheses -- - Population and Sampling -- - Procedure -- - Measures -- - Ch. 3 - Results -- - Analysis Summary -- - Hypothesis Tests -- - Investigation of Key-Variable Propositions -- - Structural Equation Modeling -- - Ch. 4 - Discussion and Recommendations -- - Summary -- - Discussion -- - Scope and Limitations -- - Recommendations -- - Appendix A. - Survey -- - Appendix B. - Customer Comments -- - Appendix C. - Additional Confirmatory Factor Analyses -- - Appendix D. - Correlations Tables |
| Beschreibung: | 1 Online-Ressource (xxx, 187 p.) |
| ISBN: | 1604975148 1613363338 1624991211 9781604975147 9781613363331 9781624991219 |
Internformat
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| 245 | 1 | 0 | |a Effective customer relationship management |b how emotion drives sustainable success |c Amy Carson Sauers |
| 264 | 1 | |a Amherst, NY |b Cambria Press |c 2008 | |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction to Customer Relationship Study -- - Statement of the Problem -- - Purpose -- - Significance of the Study -- - Research Question and Hypotheses -- - Ch. 1 - Background and Theory -- - Literature Review -- - Defining Key Terms -- - Ch. 2 - Methodology -- - Hypotheses -- - Population and Sampling -- - Procedure -- - Measures -- - Ch. 3 - Results -- - Analysis Summary -- - Hypothesis Tests -- - Investigation of Key-Variable Propositions -- - Structural Equation Modeling -- - Ch. 4 - Discussion and Recommendations -- - Summary -- - Discussion -- - Scope and Limitations -- - Recommendations -- - Appendix A. - Survey -- - Appendix B. - Customer Comments -- - Appendix C. - Additional Confirmatory Factor Analyses -- - Appendix D. - Correlations Tables | ||
| 650 | 7 | |a Kundenmanagement |2 swd | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Sauers, Amy Carson |
| author_facet | Sauers, Amy Carson |
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| building | Verbundindex |
| bvnumber | BV041051853 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)819330522 (DE-599)BVBBV041051853 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041051853 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
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| isbn | 1604975148 1613363338 1624991211 9781604975147 9781613363331 9781624991219 |
| language | English |
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| physical | 1 Online-Ressource (xxx, 187 p.) |
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| publishDate | 2008 |
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| publisher | Cambria Press |
| record_format | marc |
| spelling | Sauers, Amy Carson Verfasser aut Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers Amherst, NY Cambria Press 2008 1 Online-Ressource (xxx, 187 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction to Customer Relationship Study -- - Statement of the Problem -- - Purpose -- - Significance of the Study -- - Research Question and Hypotheses -- - Ch. 1 - Background and Theory -- - Literature Review -- - Defining Key Terms -- - Ch. 2 - Methodology -- - Hypotheses -- - Population and Sampling -- - Procedure -- - Measures -- - Ch. 3 - Results -- - Analysis Summary -- - Hypothesis Tests -- - Investigation of Key-Variable Propositions -- - Structural Equation Modeling -- - Ch. 4 - Discussion and Recommendations -- - Summary -- - Discussion -- - Scope and Limitations -- - Recommendations -- - Appendix A. - Survey -- - Appendix B. - Customer Comments -- - Appendix C. - Additional Confirmatory Factor Analyses -- - Appendix D. - Correlations Tables Kundenmanagement swd BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498693 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sauers, Amy Carson Effective customer relationship management how emotion drives sustainable success Kundenmanagement swd BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Effective customer relationship management how emotion drives sustainable success |
| title_auth | Effective customer relationship management how emotion drives sustainable success |
| title_exact_search | Effective customer relationship management how emotion drives sustainable success |
| title_full | Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers |
| title_fullStr | Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers |
| title_full_unstemmed | Effective customer relationship management how emotion drives sustainable success Amy Carson Sauers |
| title_short | Effective customer relationship management |
| title_sort | effective customer relationship management how emotion drives sustainable success |
| title_sub | how emotion drives sustainable success |
| topic | Kundenmanagement swd BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Kundenmanagement BUSINESS & ECONOMICS / Customer Relations Wirtschaft Relationship marketing Customer relations |
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