Hungry start-up strategy: creating new ventures with limited resources and unlimited vision
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Cohan, Peter S. 1957- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco Berrett-Koehler Publishers 2012
Schriftenreihe:BK business book
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up
Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources
Beschreibung:1 Online-Ressource (xiv, 244 p.)
ISBN:9781609945299
1609945298
9781609945305
1609945301
9781609945602
1609945603
9781609945282
160994528X

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