Designing brand identity: an essential guide for the whole branding team
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
[2012]
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (x, 326 p.) |
| ISBN: | 1118416171 1118418743 1118431634 9781118099209 9781118416174 9781118418741 9781118431634 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041051733 | ||
| 003 | DE-604 | ||
| 005 | 20130710 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130528s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 1118416171 |9 1-118-41617-1 | ||
| 020 | |a 1118418743 |c electronic bk. |9 1-118-41874-3 | ||
| 020 | |a 1118431634 |9 1-118-43163-4 | ||
| 020 | |a 9781118099209 |9 978-1-118-09920-9 | ||
| 020 | |a 9781118416174 |9 978-1-118-41617-4 | ||
| 020 | |a 9781118418741 |c electronic bk. |9 978-1-118-41874-1 | ||
| 020 | |a 9781118431634 |9 978-1-118-43163-4 | ||
| 035 | |a (OCoLC)794306432 | ||
| 035 | |a (DE-599)BVBBV041051733 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 |2 23 | |
| 082 | 0 | |a 658.8/27 | |
| 084 | |a AP 17420 |0 (DE-625)7008: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a KUN 077f |2 stub | ||
| 100 | 1 | |a Wheeler, Alina |d 1948- |e Verfasser |0 (DE-588)137832362 |4 aut | |
| 245 | 1 | 0 | |a Designing brand identity |b an essential guide for the whole branding team |c Alina Wheeler |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c [2012] | |
| 300 | |a 1 Online-Ressource (x, 326 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a DESIGN / Graphic Arts / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Trademarks / Design | |
| 650 | 4 | |a Advertising / Brand name products | |
| 650 | 0 | 7 | |a Industriedesign |0 (DE-588)4072788-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenname |0 (DE-588)4114513-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Design |0 (DE-588)4011510-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Markenname |0 (DE-588)4114513-6 |D s |
| 689 | 0 | 3 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 1 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 2 | 1 | |a Design |0 (DE-588)4011510-0 |D s |
| 689 | 2 | |5 DE-188 | |
| 689 | 3 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 3 | 1 | |a Industriedesign |0 (DE-588)4072788-9 |D s |
| 689 | 3 | |8 1\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493706 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026028978 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493706 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCO_BAE_gekauft |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150415047000064 |
|---|---|
| any_adam_object | |
| author | Wheeler, Alina 1948- |
| author_GND | (DE-588)137832362 |
| author_facet | Wheeler, Alina 1948- |
| author_role | aut |
| author_sort | Wheeler, Alina 1948- |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV041051733 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | AP 17420 QP 624 |
| classification_tum | KUN 077f |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)794306432 (DE-599)BVBBV041051733 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Kunst Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04191nmm a2200841zc 4500</leader><controlfield tag="001">BV041051733</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130710 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130528s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118416171</subfield><subfield code="9">1-118-41617-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118418743</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-41874-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118431634</subfield><subfield code="9">1-118-43163-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118099209</subfield><subfield code="9">978-1-118-09920-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118416174</subfield><subfield code="9">978-1-118-41617-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118418741</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-41874-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118431634</subfield><subfield code="9">978-1-118-43163-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)794306432</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041051733</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17420</subfield><subfield code="0">(DE-625)7008:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">KUN 077f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wheeler, Alina</subfield><subfield code="d">1948-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137832362</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Designing brand identity</subfield><subfield code="b">an essential guide for the whole branding team</subfield><subfield code="c">Alina Wheeler</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2012]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (x, 326 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">DESIGN / Graphic Arts / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Trademarks / Design</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising / Brand name products</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Design</subfield><subfield code="0">(DE-588)4011510-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493706</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026028978</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493706</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041051733 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1118416171 1118418743 1118431634 9781118099209 9781118416174 9781118418741 9781118431634 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026028978 |
| oclc_num | 794306432 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (x, 326 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Wheeler, Alina 1948- Verfasser (DE-588)137832362 aut Designing brand identity an essential guide for the whole branding team Alina Wheeler 4. ed. Hoboken, NJ Wiley [2012] 1 Online-Ressource (x, 326 p.) txt rdacontent c rdamedia cr rdacarrier "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Includes bibliographical references and index DESIGN / Graphic Arts / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Industriedesign (DE-588)4072788-9 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Marketing (DE-588)4037589-4 s Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s DE-604 Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s DE-188 Marke (DE-588)4074577-6 s Design (DE-588)4011510-0 s Industriedesign (DE-588)4072788-9 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493706 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wheeler, Alina 1948- Designing brand identity an essential guide for the whole branding team DESIGN / Graphic Arts / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Industriedesign (DE-588)4072788-9 gnd Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Markenimage (DE-588)4136439-9 gnd Design (DE-588)4011510-0 gnd Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4072788-9 (DE-588)4114513-6 (DE-588)4065541-6 (DE-588)4144679-3 (DE-588)4074577-6 (DE-588)4136439-9 (DE-588)4011510-0 (DE-588)4037589-4 (DE-588)4037584-5 |
| title | Designing brand identity an essential guide for the whole branding team |
| title_auth | Designing brand identity an essential guide for the whole branding team |
| title_exact_search | Designing brand identity an essential guide for the whole branding team |
| title_full | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_fullStr | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_full_unstemmed | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_short | Designing brand identity |
| title_sort | designing brand identity an essential guide for the whole branding team |
| title_sub | an essential guide for the whole branding team |
| topic | DESIGN / Graphic Arts / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Industriedesign (DE-588)4072788-9 gnd Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Markenimage (DE-588)4136439-9 gnd Design (DE-588)4011510-0 gnd Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | DESIGN / Graphic Arts / General BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Industriedesign Markenname Werbung Markenpolitik Marke Markenimage Design Marketing Markenartikel |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493706 |
| work_keys_str_mv | AT wheeleralina designingbrandidentityanessentialguideforthewholebrandingteam |