Corporate communication: tactical guidelines for strategic practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Corporate communication collection
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Title from PDF t.p. (viewed Feb. 1, 2012) Includes bibliographical references (p. 141-142) and index Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline |
| Beschreibung: | 1 Online-Ressource (x, 145 p.) |
| ISBN: | 1606493094 9781606493090 |
Internformat
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| 500 | |a Title from PDF t.p. (viewed Feb. 1, 2012) | ||
| 500 | |a Includes bibliographical references (p. 141-142) and index | ||
| 500 | |a Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index | ||
| 500 | |a The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline | ||
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Datensatz im Suchindex
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| author | Goodman, Michael B. |
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| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| isbn | 1606493094 9781606493090 |
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| spelling | Goodman, Michael B. Verfasser aut Corporate communication tactical guidelines for strategic practice Michael B. Goodman and Peter B. Hirsch 1. ed. New York Business Expert Press 2012 1 Online-Ressource (x, 145 p.) txt rdacontent c rdamedia cr rdacarrier Corporate communication collection Title from PDF t.p. (viewed Feb. 1, 2012) Includes bibliographical references (p. 141-142) and index Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline BUSINESS & ECONOMICS / Business Communication / General bisacsh Wirtschaft Business communication Communication in management Electronic books Hirsch, Peter B. Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-60649-308-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-308-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493218 Verlag Volltext |
| spellingShingle | Goodman, Michael B. Corporate communication tactical guidelines for strategic practice BUSINESS & ECONOMICS / Business Communication / General bisacsh Wirtschaft Business communication Communication in management |
| title | Corporate communication tactical guidelines for strategic practice |
| title_auth | Corporate communication tactical guidelines for strategic practice |
| title_exact_search | Corporate communication tactical guidelines for strategic practice |
| title_full | Corporate communication tactical guidelines for strategic practice Michael B. Goodman and Peter B. Hirsch |
| title_fullStr | Corporate communication tactical guidelines for strategic practice Michael B. Goodman and Peter B. Hirsch |
| title_full_unstemmed | Corporate communication tactical guidelines for strategic practice Michael B. Goodman and Peter B. Hirsch |
| title_short | Corporate communication |
| title_sort | corporate communication tactical guidelines for strategic practice |
| title_sub | tactical guidelines for strategic practice |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Wirtschaft Business communication Communication in management |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Wirtschaft Business communication Communication in management |
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