China: doing business in the Middle Kingdom
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Bibliographische Detailangaben
1. Verfasser: Strother, Stuart C. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, N.Y. Business Expert Press 2012
Ausgabe:1. ed.
Schriftenreihe:2012 digital library
International business collection
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Title from PDF t.p. (viewed Mar. 25, 2012). - Part of: 2012 digital library
Includes bibliographical references (p. 219-226) and index
1. Introduction -- 2. History, philosophy, and religion -- 3. Culture -- 4. Economy -- 5. The consumer market -- 6. Marketing strategy -- 7. Sourcing in China -- 8. Business structures -- 9. Staffing and employment -- 10. Business etiquette -- 11. Negotiation -- 12. Daily life -- Notes -- References -- Index
This book introduces the reader to essential information regarding business in China. Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the "Middle Kingdom" into one of the world's largest consumer markets and one of the world's most productive centers of innovation. This book covers topics such as history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts
Beschreibung:1 Online-Ressource (232 p.)
ISBN:1606492284
9781606492284

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