Pricing segmentation and analytics:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Business Expert Press
2012
|
| Edition: | 1. ed. |
| Series: | Marketing strategy collection
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Title from PDF t.p. (viewed Jan. 25, 2012) Includes bibliographical references (p. 147-151) and index Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts |
| Physical Description: | 1 Online-Ressource (160 p.) graph. Darst. |
| ISBN: | 1606492586 9781606492581 |
Staff View
MARC
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| 500 | |a Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts | ||
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| author | Bodea, Tudor |
| author_GND | (DE-588)141460903 |
| author_facet | Bodea, Tudor |
| author_role | aut |
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| bvnumber | BV041051669 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)774870137 (DE-599)BVBBV041051669 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041051669 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1606492586 9781606492581 |
| language | English |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (160 p.) graph. Darst. |
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| publishDate | 2012 |
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| publisher | Business Expert Press |
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| series2 | Marketing strategy collection |
| spelling | Bodea, Tudor Verfasser aut Pricing segmentation and analytics Tudor Bodea and Mark Ferguson 1. ed. New York Business Expert Press 2012 1 Online-Ressource (160 p.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Title from PDF t.p. (viewed Jan. 25, 2012) Includes bibliographical references (p. 147-151) and index Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Wirtschaft Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Ferguson, Mark 1969- Sonstige (DE-588)141460903 oth Erscheint auch als Druck-Ausgabe, Paperback 1-60649-257-8 Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-257-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493176 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bodea, Tudor Pricing segmentation and analytics BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Wirtschaft Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4037644-8 |
| title | Pricing segmentation and analytics |
| title_auth | Pricing segmentation and analytics |
| title_exact_search | Pricing segmentation and analytics |
| title_full | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_fullStr | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_full_unstemmed | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_short | Pricing segmentation and analytics |
| title_sort | pricing segmentation and analytics |
| topic | BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Wirtschaft Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / Management Wirtschaft Pricing Revenue management Market segmentation Preispolitik Marktsegmentierung |
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