Pricing segmentation and analytics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Title from PDF t.p. (viewed Jan. 25, 2012) Includes bibliographical references (p. 147-151) and index Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts |
| Beschreibung: | 1 Online-Ressource (160 p.) graph. Darst. |
| ISBN: | 1606492586 9781606492581 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041051669 | ||
| 003 | DE-604 | ||
| 005 | 20141105 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130528s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 1606492586 |c electronic bk. |9 1-60649-258-6 | ||
| 020 | |a 9781606492581 |c electronic bk. |9 978-1-60649-258-1 | ||
| 035 | |a (OCoLC)774870137 | ||
| 035 | |a (DE-599)BVBBV041051669 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.816 |2 23 | |
| 100 | 1 | |a Bodea, Tudor |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Pricing segmentation and analytics |c Tudor Bodea and Mark Ferguson |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Business Expert Press |c 2012 | |
| 300 | |a 1 Online-Ressource (160 p.) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing strategy collection | |
| 500 | |a Title from PDF t.p. (viewed Jan. 25, 2012) | ||
| 500 | |a Includes bibliographical references (p. 147-151) and index | ||
| 500 | |a Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling / Management |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Revenue management | |
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 0 | 1 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Ferguson, Mark |d 1969- |e Sonstige |0 (DE-588)141460903 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 1-60649-257-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-60649-257-4 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493176 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026028918 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493176 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCO_BAE_gekauft |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150415007154176 |
|---|---|
| any_adam_object | |
| author | Bodea, Tudor |
| author_GND | (DE-588)141460903 |
| author_facet | Bodea, Tudor |
| author_role | aut |
| author_sort | Bodea, Tudor |
| author_variant | t b tb |
| building | Verbundindex |
| bvnumber | BV041051669 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)774870137 (DE-599)BVBBV041051669 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02840nmm a2200541zc 4500</leader><controlfield tag="001">BV041051669</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141105 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130528s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1606492586</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-60649-258-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606492581</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-60649-258-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)774870137</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041051669</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.816</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bodea, Tudor</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Pricing segmentation and analytics</subfield><subfield code="c">Tudor Bodea and Mark Ferguson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (160 p.)</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing strategy collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from PDF t.p. (viewed Jan. 25, 2012)</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 147-151) and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Sales & Selling / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Revenue management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ferguson, Mark</subfield><subfield code="d">1969-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)141460903</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">1-60649-257-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-60649-257-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493176</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026028918</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493176</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV041051669 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1606492586 9781606492581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026028918 |
| oclc_num | 774870137 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (160 p.) graph. Darst. |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spelling | Bodea, Tudor Verfasser aut Pricing segmentation and analytics Tudor Bodea and Mark Ferguson 1. ed. New York Business Expert Press 2012 1 Online-Ressource (160 p.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Title from PDF t.p. (viewed Jan. 25, 2012) Includes bibliographical references (p. 147-151) and index Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Wirtschaft Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Ferguson, Mark 1969- Sonstige (DE-588)141460903 oth Erscheint auch als Druck-Ausgabe, Paperback 1-60649-257-8 Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-257-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493176 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bodea, Tudor Pricing segmentation and analytics BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Wirtschaft Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4037644-8 |
| title | Pricing segmentation and analytics |
| title_auth | Pricing segmentation and analytics |
| title_exact_search | Pricing segmentation and analytics |
| title_full | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_fullStr | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_full_unstemmed | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_short | Pricing segmentation and analytics |
| title_sort | pricing segmentation and analytics |
| topic | BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Wirtschaft Pricing Revenue management Market segmentation Preispolitik (DE-588)4047118-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Sales & Selling / Management Wirtschaft Pricing Revenue management Market segmentation Preispolitik Marktsegmentierung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493176 |
| work_keys_str_mv | AT bodeatudor pricingsegmentationandanalytics AT fergusonmark pricingsegmentationandanalytics |