Sanders, G. L. (2012). Developing new products and services: Learning, differentiation, and innovation (1. ed.). Business Expert Press.
Chicago-Zitierstil (17. Ausg.)Sanders, G. L. Developing New Products and Services: Learning, Differentiation, and Innovation. 1. ed. New York, N.Y: Business Expert Press, 2012.
MLA-Zitierstil (9. Ausg.)Sanders, G. L. Developing New Products and Services: Learning, Differentiation, and Innovation. 1. ed. Business Expert Press, 2012.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.