Developing new products and services: learning, differentiation, and innovation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, N.Y.
Business Expert Press
c2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | The marketing research collection
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Title from PDF t.p. (viewed on October 28, 2011). - "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." Includes bibliographical references (p. 327-335) and index Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities |
| Beschreibung: | 1 Online-Ressource (xx, 340 p.) Ill., graph. Darst. |
| ISBN: | 160649242X 9781606492420 |
Internformat
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| 500 | |a Includes bibliographical references (p. 327-335) and index | ||
| 500 | |a Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index | ||
| 500 | |a The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities | ||
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Datensatz im Suchindex
| _version_ | 1804150414991425536 |
|---|---|
| any_adam_object | |
| author | Sanders, G. L. |
| author_GND | (DE-588)170322572 |
| author_facet | Sanders, G. L. |
| author_role | aut |
| author_sort | Sanders, G. L. |
| author_variant | g l s gl gls |
| building | Verbundindex |
| bvnumber | BV041051667 |
| classification_rvk | QP 624 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)767701983 (DE-599)BVBBV041051667 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041051667 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 160649242X 9781606492420 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026028916 |
| oclc_num | 767701983 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xx, 340 p.) Ill., graph. Darst. |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | The marketing research collection |
| spelling | Sanders, G. L. Verfasser (DE-588)170322572 aut Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] 1. ed. New York, N.Y. Business Expert Press c2012 1 Online-Ressource (xx, 340 p.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier The marketing research collection Title from PDF t.p. (viewed on October 28, 2011). - "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." Includes bibliographical references (p. 327-335) and index Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities BUSINESS & ECONOMICS / Development / Business Development bisacsh Wirtschaft New products Product differentiation Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Produktdifferenzierung (DE-588)4126360-1 s 1\p DE-604 Produktinnovation (DE-588)4047346-6 s 2\p DE-604 Huefner, Ronald Joseph Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-241-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493174 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sanders, G. L. Developing new products and services learning, differentiation, and innovation BUSINESS & ECONOMICS / Development / Business Development bisacsh Wirtschaft New products Product differentiation Produktdifferenzierung (DE-588)4126360-1 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4126360-1 (DE-588)4139402-1 (DE-588)4047346-6 |
| title | Developing new products and services learning, differentiation, and innovation |
| title_auth | Developing new products and services learning, differentiation, and innovation |
| title_exact_search | Developing new products and services learning, differentiation, and innovation |
| title_full | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_fullStr | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_full_unstemmed | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_short | Developing new products and services |
| title_sort | developing new products and services learning differentiation and innovation |
| title_sub | learning, differentiation, and innovation |
| topic | BUSINESS & ECONOMICS / Development / Business Development bisacsh Wirtschaft New products Product differentiation Produktdifferenzierung (DE-588)4126360-1 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Development / Business Development Wirtschaft New products Product differentiation Produktdifferenzierung Produktentwicklung Produktinnovation |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493174 |
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