Revenue management: a path to increased profits
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2011
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Managerial accounting collection
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references (p. [135]-139) and index Preface -- Acknowledgments -- 1. Introduction to revenue management -- 2. Applications of revenue management -- 3. Tools for analysis of revenue management -- 4. Tools for analysis of revenue management, continued -- 5. Revenue management and capacity analysis -- 6. Revenue management and the theory of constraints -- 7. Elements of pricing -- 8. Revenue management techniques -- 9. Relating revenue management to customer value -- 10. Customer reactions to revenue management techniques -- 11. Assessing the profitability of customers -- 12. Making revenue management decisions -- 13. The future of revenue management -- Notes -- References -- Index This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations |
| Beschreibung: | 1 Online-Ressource (x, 145 p.) |
| ISBN: | 1606491423 9781606491423 |
Internformat
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| 500 | |a Includes bibliographical references (p. [135]-139) and index | ||
| 500 | |a Preface -- Acknowledgments -- 1. Introduction to revenue management -- 2. Applications of revenue management -- 3. Tools for analysis of revenue management -- 4. Tools for analysis of revenue management, continued -- 5. Revenue management and capacity analysis -- 6. Revenue management and the theory of constraints -- 7. Elements of pricing -- 8. Revenue management techniques -- 9. Relating revenue management to customer value -- 10. Customer reactions to revenue management techniques -- 11. Assessing the profitability of customers -- 12. Making revenue management decisions -- 13. The future of revenue management -- Notes -- References -- Index | ||
| 500 | |a This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Huefner, Ronald Joseph |
| author_facet | Huefner, Ronald Joseph |
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| author_sort | Huefner, Ronald Joseph |
| author_variant | r j h rj rjh |
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| bvnumber | BV041051652 |
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| ctrlnum | (OCoLC)764565699 (DE-599)BVBBV041051652 |
| dewey-full | 658.1554 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.1554 |
| dewey-search | 658.1554 |
| dewey-sort | 3658.1554 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV041051652 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1606491423 9781606491423 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026028901 |
| oclc_num | 764565699 |
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| physical | 1 Online-Ressource (x, 145 p.) |
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| publishDate | 2011 |
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| spelling | Huefner, Ronald Joseph Verfasser aut Revenue management a path to increased profits Ronald J. Huefner 1st ed New York, NY Business Expert Press 2011 1 Online-Ressource (x, 145 p.) txt rdacontent c rdamedia cr rdacarrier Managerial accounting collection Includes bibliographical references (p. [135]-139) and index Preface -- Acknowledgments -- 1. Introduction to revenue management -- 2. Applications of revenue management -- 3. Tools for analysis of revenue management -- 4. Tools for analysis of revenue management, continued -- 5. Revenue management and capacity analysis -- 6. Revenue management and the theory of constraints -- 7. Elements of pricing -- 8. Revenue management techniques -- 9. Relating revenue management to customer value -- 10. Customer reactions to revenue management techniques -- 11. Assessing the profitability of customers -- 12. Making revenue management decisions -- 13. The future of revenue management -- Notes -- References -- Index This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management bisacsh Wirtschaft Revenue management Revenue Management (DE-588)4444408-4 gnd rswk-swf Electronic books Revenue Management (DE-588)4444408-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 1-60649-141-5 Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-141-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493155 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Huefner, Ronald Joseph Revenue management a path to increased profits BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management bisacsh Wirtschaft Revenue management Revenue Management (DE-588)4444408-4 gnd |
| subject_GND | (DE-588)4444408-4 |
| title | Revenue management a path to increased profits |
| title_auth | Revenue management a path to increased profits |
| title_exact_search | Revenue management a path to increased profits |
| title_full | Revenue management a path to increased profits Ronald J. Huefner |
| title_fullStr | Revenue management a path to increased profits Ronald J. Huefner |
| title_full_unstemmed | Revenue management a path to increased profits Ronald J. Huefner |
| title_short | Revenue management |
| title_sort | revenue management a path to increased profits |
| title_sub | a path to increased profits |
| topic | BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management bisacsh Wirtschaft Revenue management Revenue Management (DE-588)4444408-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management Wirtschaft Revenue management Revenue Management |
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