Store design and visual merchandising: creating store space that encourages buying
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2011
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Consumer behavior collection
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references (p. 179-197) and index Acknowledgments -- Introduction: what store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index "In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-á-vis books written by artists, architects, and interior designers, which often lack a solid research foundation, and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors draw on both the recent research literature and their own experience in marketing consulting and consumer research"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (ix, 204 p.) zahlr. Ill., graph. Darst. |
| ISBN: | 1606490958 9781606490952 |
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Datensatz im Suchindex
| _version_ | 1804150414977794048 |
|---|---|
| any_adam_object | |
| author | Ebster, Claus |
| author_facet | Ebster, Claus |
| author_role | aut |
| author_sort | Ebster, Claus |
| author_variant | c e ce |
| building | Verbundindex |
| bvnumber | BV041051607 |
| classification_rvk | QP 624 ZH 8550 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)742184648 (DE-599)BVBBV041051607 |
| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Architektur Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041051607 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1606490958 9781606490952 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026028857 |
| oclc_num | 742184648 |
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| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (ix, 204 p.) zahlr. Ill., graph. Darst. |
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| series2 | Consumer behavior collection |
| spelling | Ebster, Claus Verfasser aut Store design and visual merchandising creating store space that encourages buying Claus Ebster and Marion Garaus 1. ed. New York, NY Business Expert Press 2011 1 Online-Ressource (ix, 204 p.) zahlr. Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Consumer behavior collection Includes bibliographical references (p. 179-197) and index Acknowledgments -- Introduction: what store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index "In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-á-vis books written by artists, architects, and interior designers, which often lack a solid research foundation, and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors draw on both the recent research literature and their own experience in marketing consulting and consumer research"--Provided by publisher BUSINESS & ECONOMICS / Industries / Retailing bisacsh Industrie Wirtschaft Stores, Retail / Design and construction Display of merchandise Warenpräsentation (DE-588)4189110-7 gnd rswk-swf Verkaufsfläche (DE-588)4255218-7 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Gestaltung (DE-588)4157139-3 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Ladeneinrichtung (DE-588)4126247-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic books Ladeneinrichtung (DE-588)4126247-5 s Design (DE-588)4011510-0 s DE-604 Verkaufsfläche (DE-588)4255218-7 s Gestaltung (DE-588)4157139-3 s Sales-promotion (DE-588)4076968-9 s Warenpräsentation (DE-588)4189110-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Garaus, Marion Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-60649-094-X Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-094-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493106 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ebster, Claus Store design and visual merchandising creating store space that encourages buying BUSINESS & ECONOMICS / Industries / Retailing bisacsh Industrie Wirtschaft Stores, Retail / Design and construction Display of merchandise Warenpräsentation (DE-588)4189110-7 gnd Verkaufsfläche (DE-588)4255218-7 gnd Sales-promotion (DE-588)4076968-9 gnd Gestaltung (DE-588)4157139-3 gnd Design (DE-588)4011510-0 gnd Ladeneinrichtung (DE-588)4126247-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4189110-7 (DE-588)4255218-7 (DE-588)4076968-9 (DE-588)4157139-3 (DE-588)4011510-0 (DE-588)4126247-5 (DE-588)4037589-4 |
| title | Store design and visual merchandising creating store space that encourages buying |
| title_auth | Store design and visual merchandising creating store space that encourages buying |
| title_exact_search | Store design and visual merchandising creating store space that encourages buying |
| title_full | Store design and visual merchandising creating store space that encourages buying Claus Ebster and Marion Garaus |
| title_fullStr | Store design and visual merchandising creating store space that encourages buying Claus Ebster and Marion Garaus |
| title_full_unstemmed | Store design and visual merchandising creating store space that encourages buying Claus Ebster and Marion Garaus |
| title_short | Store design and visual merchandising |
| title_sort | store design and visual merchandising creating store space that encourages buying |
| title_sub | creating store space that encourages buying |
| topic | BUSINESS & ECONOMICS / Industries / Retailing bisacsh Industrie Wirtschaft Stores, Retail / Design and construction Display of merchandise Warenpräsentation (DE-588)4189110-7 gnd Verkaufsfläche (DE-588)4255218-7 gnd Sales-promotion (DE-588)4076968-9 gnd Gestaltung (DE-588)4157139-3 gnd Design (DE-588)4011510-0 gnd Ladeneinrichtung (DE-588)4126247-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Retailing Industrie Wirtschaft Stores, Retail / Design and construction Display of merchandise Warenpräsentation Verkaufsfläche Sales-promotion Gestaltung Design Ladeneinrichtung Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493106 |
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