Social media marketing all-in-one for dummies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2013
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | --For dummies
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes index Introduction -- The social media mix -- Cybersocial tools -- Blogs, podcasts, and video -- Twitter -- Facebook -- Google+ -- Pinterest -- Other social media marketing sites -- Measuring results; building on success "Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xxii, 770 p.) Ill., graph. Darst. |
| ISBN: | 1118282302 1118285093 9781118282304 9781118285091 |
Internformat
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| 500 | |a Introduction -- The social media mix -- Cybersocial tools -- Blogs, podcasts, and video -- Twitter -- Facebook -- Google+ -- Pinterest -- Other social media marketing sites -- Measuring results; building on success | ||
| 500 | |a "Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts"--Provided by publisher | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
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Datensatz im Suchindex
| _version_ | 1804150414924316672 |
|---|---|
| any_adam_object | |
| author | Zimmerman, Jan |
| author_facet | Zimmerman, Jan |
| author_role | aut |
| author_sort | Zimmerman, Jan |
| author_variant | j z jz |
| building | Verbundindex |
| bvnumber | BV041051435 |
| classification_rvk | QP 650 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)813233102 (DE-599)BVBBV041051435 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041051435 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:38:33Z |
| institution | BVB |
| isbn | 1118282302 1118285093 9781118282304 9781118285091 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026028685 |
| oclc_num | 813233102 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxii, 770 p.) Ill., graph. Darst. |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| series2 | --For dummies |
| spelling | Zimmerman, Jan Verfasser aut Social media marketing all-in-one for dummies by Jan Zimmerman and Deborah Ng 2. ed. Hoboken, NJ Wiley 2013 1 Online-Ressource (xxii, 770 p.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier --For dummies Includes index Introduction -- The social media mix -- Cybersocial tools -- Blogs, podcasts, and video -- Twitter -- Facebook -- Google+ -- Pinterest -- Other social media marketing sites -- Measuring results; building on success "Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts"--Provided by publisher BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Online social networks Social media / Marketing Social marketing Internet advertising Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Soziale Software (DE-588)7550143-0 s 1\p DE-604 Ng, Deborah Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-118-21552-4 Erscheint auch als Druck-Ausgabe, Paperback 978-1-118-21552-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=490586 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zimmerman, Jan Social media marketing all-in-one for dummies BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Online social networks Social media / Marketing Social marketing Internet advertising Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 |
| title | Social media marketing all-in-one for dummies |
| title_auth | Social media marketing all-in-one for dummies |
| title_exact_search | Social media marketing all-in-one for dummies |
| title_full | Social media marketing all-in-one for dummies by Jan Zimmerman and Deborah Ng |
| title_fullStr | Social media marketing all-in-one for dummies by Jan Zimmerman and Deborah Ng |
| title_full_unstemmed | Social media marketing all-in-one for dummies by Jan Zimmerman and Deborah Ng |
| title_short | Social media marketing all-in-one for dummies |
| title_sort | social media marketing all in one for dummies |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Wirtschaft Internet marketing Online social networks Social media / Marketing Social marketing Internet advertising Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Wirtschaft Internet marketing Online social networks Social media / Marketing Social marketing Internet advertising Soziale Software Marketing |
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