Social marketing and social change: strategies and tools for health, well-being, and the environment
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2013
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xxiii, 564 p.) |
| ISBN: | 1118221508 111823524X 1118259963 9781118221501 9781118235249 9781118259962 |
Internformat
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| 100 | 1 | |a Lefebvre, R. Craig |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social marketing and social change |b strategies and tools for health, well-being, and the environment |c R. Craig Lefebvre |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 2013 | |
| 300 | |a 1 Online-Ressource (xxiii, 564 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher | ||
| 650 | 4 | |a Marketing of Health Services / methods | |
| 650 | 4 | |a Health Promotion / methods | |
| 650 | 4 | |a Social Change | |
| 650 | 4 | |a Social Marketing | |
| 650 | 7 | |a MEDICAL / Administration |2 bisacsh | |
| 650 | 7 | |a MEDICAL / Practice Management & Reimbursement |2 bisacsh | |
| 650 | 4 | |a Medizin | |
| 650 | 4 | |a Medical care / Marketing | |
| 650 | 4 | |a Health promotion | |
| 650 | 4 | |a Social marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Lefebvre, R. Craig |
| author_facet | Lefebvre, R. Craig |
| author_role | aut |
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| author_variant | r c l rc rcl |
| building | Verbundindex |
| bvnumber | BV041049368 |
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| ctrlnum | (OCoLC)811137328 (DE-599)BVBBV041049368 |
| dewey-full | 362.1068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 362 - Social problems and services to groups |
| dewey-raw | 362.1068/8 |
| dewey-search | 362.1068/8 |
| dewey-sort | 3362.1068 18 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie |
| edition | 1. ed. |
| format | Electronic eBook |
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| id | DE-604.BV041049368 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:38:32Z |
| institution | BVB |
| isbn | 1118221508 111823524X 1118259963 9781118221501 9781118235249 9781118259962 |
| language | English |
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| oclc_num | 811137328 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxiii, 564 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_MED_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Jossey-Bass |
| record_format | marc |
| spelling | Lefebvre, R. Craig Verfasser aut Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre 1. ed. San Francisco Jossey-Bass 2013 1 Online-Ressource (xxiii, 564 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher Marketing of Health Services / methods Health Promotion / methods Social Change Social Marketing MEDICAL / Administration bisacsh MEDICAL / Practice Management & Reimbursement bisacsh Medizin Medical care / Marketing Health promotion Social marketing Erscheint auch als Druck-Ausgabe, Paperback 978-0-470-93684-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=529157 Verlag Volltext |
| spellingShingle | Lefebvre, R. Craig Social marketing and social change strategies and tools for health, well-being, and the environment Marketing of Health Services / methods Health Promotion / methods Social Change Social Marketing MEDICAL / Administration bisacsh MEDICAL / Practice Management & Reimbursement bisacsh Medizin Medical care / Marketing Health promotion Social marketing |
| title | Social marketing and social change strategies and tools for health, well-being, and the environment |
| title_auth | Social marketing and social change strategies and tools for health, well-being, and the environment |
| title_exact_search | Social marketing and social change strategies and tools for health, well-being, and the environment |
| title_full | Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre |
| title_fullStr | Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre |
| title_full_unstemmed | Social marketing and social change strategies and tools for health, well-being, and the environment R. Craig Lefebvre |
| title_short | Social marketing and social change |
| title_sort | social marketing and social change strategies and tools for health well being and the environment |
| title_sub | strategies and tools for health, well-being, and the environment |
| topic | Marketing of Health Services / methods Health Promotion / methods Social Change Social Marketing MEDICAL / Administration bisacsh MEDICAL / Practice Management & Reimbursement bisacsh Medizin Medical care / Marketing Health promotion Social marketing |
| topic_facet | Marketing of Health Services / methods Health Promotion / methods Social Change Social Marketing MEDICAL / Administration MEDICAL / Practice Management & Reimbursement Medizin Medical care / Marketing Health promotion Social marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=529157 |
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