Hybrid Value Creation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Schriftenreihe: | Markt- und Unternehmensentwicklung / Markets and Organisations
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XX, 200 S. graph. Darst. 210 mm x 148 mm |
| ISBN: | 9783834939609 |
Internformat
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Datensatz im Suchindex
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IMAGE 1
OVERVIEW OF CONTENTS
I - INTRODUCTION: SETTING THE STAGE 1 T H E RELEVANCE OF HYBRID VALUE
CREATION 3
2 DEFINING HYBRID VALUE CREATION 7
3 STRUCTURE OF THESIS 9
II - SYSTEMATIC LITERATURE REVIEW: HYBRID VALUE CREATION
1 THE RISE OF HYBRID VALUE CREATION 1 5
2 RESEARCH STRATEGY AND ANALYSIS 1 9
3 RESEARCH CATEGORIES 2 7
4 DISCUSSION AND REFLECTION 4 7
5 CONCLUSION OF THE REVIEW 5 5
III - EMPIRICAL STUDY 1 - THE FOUR CLUSTERS O F HYBRID VALUE
CREATION
1 NEED AND GOALS 5 9
2 FOUR VALUE CREATING ATTRIBUTES 6 1
3 METHOD AND DATA 6 7
4 CASE
ANALYSIS.
7 7
5 FINDINGS 8 7
6 REFLECTION AND RESEARCH DIRECTIONS 9 3
IV - EMPIRICAL STUDY 2 - THE CLUSTER O F EMBEDDED PRODUCTS
1 NEED FOR FURTHER RESEARCH ON EMBEDDED PRODUCTS 9 7
2 METHOD AND DATA 9 9
3 FINDINGS 103
4 REFLECTION 1 1 3
HTTP://D-NB.INFO/1019492775
IMAGE 2
XII OVERVIEW OF CONTENTS
V - EMPIRICAL STUDY 3 - THE CLUSTER O F SOLUTIONS
1 NEED FOR FURTHER RESEARCH ON SOLUTIONS 119
2 THEORETICAL UNDERPINNING 1 2 3
3 METHOD AND DATA 129
4 FINDINGS 135
5 REFLECTION 1 4 3
VI - DISCUSSION AND CONCLUSION
1 FINAL SUMMARY AND CONTRIBUTIONS OF THE DISSERTATION 1 4 7
2 MANAGERIAL IMPLICATIONS 1 5 3
3 DIRECTIONS FOR FUTURE RESEARCH 1 5 7
REFERENCES 161
ANNEXES
ANNEX A: TECHNICAL DOCUMENT: WWW.HYBRIDVALUECREATION.COM 189
ANNEX B: INTERVIEW CITATIONS 1 9 7
IMAGE 3
TABLE OF CONTENTS
PART I - INTRODUCTION: SETTING THE STAGE 1 RELEVANCE OF HYBRID VALUE
CREATION 3
2 DEFINING HYBRID VALUE CREATION 7
3 STRUCTURE OF THESIS 9
PART II - SYSTEMATIC LITERATURE REVIEW: HYBRID VALUE CREATION
1 THE RISE OF HYBRID VALUE CREATION 1 5
1.1 ARGUMENTS IN FAVOR 15
1.2 BARRIERS AND HURDLES 16
1.3 WHY THE REVIEW? 17
1.4 GOALS AND APPROACH 17
2 RESEARCH STRATEGY AND ANALYSIS 1 9
2.1 RESEARCH STRATEGY 19
2.2 ANALYSIS 21
2.3 VARIOUS RESEARCH STRANDS 22
3 RESEARCH CATEGORIES 2 7
3.1 STRATEGIC VIEW 28
3.2 ORGANIZATIONAL VIEW 30
3.3 MARKETING VIEW 33
3.4 DESIGN VIEW 35
3.5 INNOVATION VIEW 37
3.6 BUSINESS LEVEL VIEW /. 39
3.7 SUSTAINABILITY ASPECTS 42
3.8 MACROECONOMIC PERSPECTIVE 43
4 DISCUSSION AND REFLECTION 4 7
4.1 RESEARCH GAPS 47
4.1.1 STRATEGIC VIEW 47
4.1.2 ORGANIZATION VIEW 47
IMAGE 4
XIV TABLE OF CONTENTS
4.1.3 MARKETING VIEW 48
4.1.4 DESIGN VIEW 48
4.1.5 INNOVATION VIEW 48
4.1.6 BUSINESS LEVEL VIEW 48
4.1.7 SUSTAMABILITY ASPECTS 49
4.1.8 MACROECONOMIC PERSPECTIVE 49
4.2 ADDITIONAL INSIGHTS 49
4.2.1 EVOLUTION OF THE RESEARCH AREA 49
4.2.2 METHODS USED 52
4.3 DOMINANT DIRECTIONS FOR FUTURE RESEARCH 52
4.3.1 MICRO LEVEL 52
4.3.2 MACRO LEVEL 52
5 CONCLUSION OF THE REVIEW 5 5
PART III - EMPIRICAL STUDY 1 - THE FOUR CLUSTERS OF
HYBRID VALUE CREATION 1 NEED AND GOALS 59
2 FOUR VALUE CREATING ATTRIBUTES 61
2.1 INDIVIDUALIZATION 61
2.2 MARKETING-INTEGRATION 62
2.3 OPERATIONAL-INTEGRATION 63
2.4 FIRM-CUSTOMER INTERACTION 64
3 METHOD AND DATA 67
3.1 RESEARCH DESIGN 67
3.2 RESEARCH APPROACH 67
3.3 INTRODUCTION: THE FOUR CLUSTERS OF HYBRID VALUE CREATION 70
3.3.1 EMBEDDED PRODUCTS 71
3.3.2 LEASING &CO 72
3.3.3 MASS CUSTOMIZATION 74
3.3.4 SOLUTIONS 75
4 CASE ANALYSIS 77
4.1 EMBEDDED PRODUCTS 77
4.2 LEASING & CO 79
IMAGE 5
TABLE OF CONTENTS XV
4.3 MASS CUSTOMIZATION 81
4.4 SOLUTIONS 83
5 FINDINGS 87
5.1 EMBEDDED PRODUCTS: SUCCESS THROUGH OPERATIONAL-INTEGRATION 88
5.2 LEASING & CO.: SUCCESS THROUGH INDIVIDUALIZATION 89
5.3 MASS CUSTOMIZATION: SUCCESS THROUGH OPERATIONAL-INTEGRATION 90
5.4 SOLUTIONS: SUCCESS THROUGH MARKETING-INTEGRATION 91
6 REFLECTION AND RESEARCH DIRECTIONS 93
PART IV - EMPIRICAL STUDY 2 - THE CLUSTER O F EMBEDDED PRODUCTS
1 NEED FOR FURTHER RESEARCH O N EMBEDDED PRODUCTS 97
2 METHOD AND DATA 99
2.1 RESEARCH DESIGN 99
2.2 CASE SELECTION 99
2.3 RESEARCH APPROACH 101
3 FINDINGS . . . 103
3.1 STRATEGICALLY-ORIENTED CRITICAL ASPECTS 103
3.1.1 HYBRID ARRANGEMENT 104
3.1.2 DIMENSION OFHYBRIDITY 105
3.1.3 REVENUE MODEL USED 106
3.2 SERVICE-ORIENTED CRITICAL ASPECTS 108
3.2.1 WEB AS A SERVICE PLATFORM ! 108
3.2.2 ENGAGEMENT IN COMMUNITY BUILDING 109
3.2.3 INTEGRATION OF CUSTOMER FEEDBACK 110
4 REFLECTION 113
PART V - EMPIRICAL STUDY 3 - THE CLUSTER O F SOLUTIONS
1 NEED FOR FURTHER RESEARCH O N SOLUTIONS 119
2 THEORETICAL UNDERPINNING 123
2.1 MOTIVATION AND VIABILITY 123
2.1.1 MOTIVATION 123
2.1.2 VIABILITY 124
IMAGE 6
XVI
TABLE OF CONTENTS
2.2 EVOLUTION OF SERVICE GASSIFICATIONS AND SOLUTION-BASED BUSINESS
MODELS 124
2.2.1 EVOLUTION OF SERVICE CLASSIFICATIONS 1.25
2.2.2 EVOLUTION O F SOLUTION-BASED BUSINESS MODELS 126
3 METHOD AND DATA 129
3.1 RESEARCH DESIGN 129
3.2 RESEARCH APPROACH 129
3.3 CASE STUDIES 130
3.3.1 ELECTROLUX - WORLD LEADER IN LAUNDRY SYSTEMS 130
3.3.2 SIEMENS - WORLD LEADER IN HEALTHCARE SYSTEMS 131
3.3.3 VIESSMANN - WORLDLEADER IN CLIMATE CONTROL SYSTEMS 132
3.3.4 WETROK - EUROPEAN LEADER IN CLEANING SYSTEMS 133
4 FINDINGS 135
4.1 TOWARDS A NEW VALUE PROPOSITION: FIVE DISTINCT SERVICES 135
4.1.1 BUSINESS CONSULTING 135
4.1.2 COMPREHENSIVE SERVICES 136
4.1.3 EDUCATIONAL SERVICES 137
4.1.4 FINANCING SERVICES 138
4.1.5 INFORMATION MANAGEMENT SERVICES 139
4.2 SOLUTION-BASED BUSINESS MODEL AS STRATEGIC INNOVATION 140
4.2.1 INCREASING BUYER VALUE 140
4.2.2 REDUCING COST STRUCTURES 142
5 REFLECTION 143
PART VI - DISCUSSION AND CONCLUSION
1 FINAL SUMMARY AND CONTRIBUTIONS O F THE DISSERTATION 147
2 MANAGERIAL IMPLICATIONS 153
3 DIRECTIONS FOR FUTURE RESEARCH 157
REFERENCES 161
ANNEXES ANNEX A: TECHNICAL DOCUMENT: WWW.HYBRIDVALUECREATION.COM 189
ANNEX B: INTERVIEW CITATIONS 197 |
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| spelling | Velamuri, Vivek K. Verfasser (DE-588)1021226173 aut Hybrid Value Creation Vivek K. Velamuri Wiesbaden Springer Gabler 2013 XX, 200 S. graph. Darst. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Markt- und Unternehmensentwicklung / Markets and Organisations Zugl.: Erlangen-Nürnberg, Univ., Diss., 2011 Unternehmen (DE-588)4061963-1 gnd rswk-swf Hybrides Leistungsbündel (DE-588)7851257-8 gnd rswk-swf Wertschöpfung (DE-588)4065685-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Unternehmen (DE-588)4061963-1 s Wertschöpfung (DE-588)4065685-8 s Hybrides Leistungsbündel (DE-588)7851257-8 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3973214&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026013794&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Velamuri, Vivek K. Hybrid Value Creation Unternehmen (DE-588)4061963-1 gnd Hybrides Leistungsbündel (DE-588)7851257-8 gnd Wertschöpfung (DE-588)4065685-8 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)7851257-8 (DE-588)4065685-8 (DE-588)4113937-9 |
| title | Hybrid Value Creation |
| title_auth | Hybrid Value Creation |
| title_exact_search | Hybrid Value Creation |
| title_full | Hybrid Value Creation Vivek K. Velamuri |
| title_fullStr | Hybrid Value Creation Vivek K. Velamuri |
| title_full_unstemmed | Hybrid Value Creation Vivek K. Velamuri |
| title_short | Hybrid Value Creation |
| title_sort | hybrid value creation |
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| topic_facet | Unternehmen Hybrides Leistungsbündel Wertschöpfung Hochschulschrift |
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