Open evaluation: integrating users into the selection of new product ideas
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
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| Schriftenreihe: | Markt- und Unternehmensentwicklung / Markets and Organisations
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XX, 233 S. graph. Darst. 210 mm x 148 mm |
| ISBN: | 9783834944863 |
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IMAGE 1
OVERVIEW OF CONTENTS
OVERVIEW OF CONTENTS IX
TABLE OF CONTENTS XI
LIST OF FIGURES XVII
LIST OF TABLES XIX
LIST OF ABBREVIATIONS XXI
P A R T I - INTRODUCING OPEN EVALUATION 1
1 THE EVALUATION CHALLENGE 3
2 DEFINING O P E N EVALUATION 14
3 STRUCTURE OF THESIS 16
PART I I - EXPLORING THE DESIGN OF OPEN EVALUATION 21
1 NEEDS A N D OBJECTIVES OF RESEARCH 23
2 A FRAMEWORK FOR O P E N EVALUATION 26
3 UNDERSTANDING THE CONTEXT OF O P E N EVALUATION 31
4 METHOD A N D DATA 39
5 THE DESIGN ELEMENTS OF O P E N EVALUATION 50
6 THE DOMINANT DESIGN OF O P E N EVALUATION 78
PART I I I - IDENTIFYING OBJECTIVES A N D KEY FACTORS INFLUENCING
OPEN EVALUATION 85
1 NEEDS AND OBJECTIVES OF STUDY 87
2 METHOD A N D DATA 90
3 OBJECTIVES OF O P E N EVALUATION: THE SIX E'S 106
4 KEY FACTORS INFLUENCING THE O U T P U T OF O P E N EVALUATION 113
5 DISCUSSION 122
HTTP://D-NB.INFO/1030080550
IMAGE 2
X OVERVIEW OF CONTENTS
PART IV - ASSESSING THE VALUE OF OPEN EVALUATION 129
1 NEEDS AND OBJECTIVES OF STUDY 131
2 THEORETICAL BACKGROUND 137
3 METHOD AND DATA 143
4 THE VALUE OF O P E N EVALUATION 157
5 DISCUSSION 167
PART V - DISCUSSING H O W T O MAKE THE CROWD YOUR JURY 173
1 SUMMARY OF STUDIES AND CONTRIBUTION 175
2 MANAGERIAL IMPLICATIONS 181
3 FUTURE RESEARCH 187
REFERENCES 194
ANNEX 212
ANNEX A: LIST OF INNOVATION CONTESTS ANALYZED 213
ANNEX B: TECHNICAL DOCUMENT - INNOVATION CONTEST INVENTORY 222
ANNEX C: INTERVIEW GUIDE 228
IMAGE 3
TABLE OF CONTENTS
OVERVIEW OF CONTENTS IX
TABLE OF CONTENTS XI
LIST OF FIGURES XVII
LIST OF TABLES XIX
LIST OF ABBREVIATIONS XXI
P A R T I - INTRODUCING OPEN EVALUATION 1
1 THE EVALUATION CHALLENGE 3
2 DEFINING O P E N EVALUATION 14
3 STRUCTURE OF THESIS 16
PART II - EXPLORING THE DESIGN OF OPEN EVALUATION 21
1 NEEDS A N D OBJECTIVES OF RESEARCH 23
2 A FRAMEWORK FOR O P E N EVALUATION 26
2.1 SOCIO-TECHNICAL SYSTEMS THEORY 26
2.2 THE SOCIO-TECHNICAL SYSTEM OF OPEN EVALUATION 28
3 UNDERSTANDING THE CONTEXT OF O P E N EVALUATION 31
3.1 DEFINING INNOVATION CONTESTS 31
3.2 SCOPE AND OBJECTIVES OF INNOVATION CONTESTS 33
3.2.1 GREATER GOOD 34
3.2.2 CORPORATE CHALLENGES 36
4 METHOD A N D DATA 39
4.1 RESEARCH APPROACH 39
4.2 RESEARCH DESIGN 41
4.3 SAMPLE 44
4.3.1 TYPES OF INNOVATION CONTESTS PROVIDING OPEN EVALUATION 44
4.3.2 ORGANIZERS O F INNOVATION CONTESTS COMPRISING OPEN EVALUATION 46
IMAGE 4
XII TABLE OF CONTENTS
4.3.3 KEY METRICS OF INNOVATION CONTESTS INVOLVING OPEN EVALUATION 47
5 THE DESIGN ELEMENTS OF O P E N EVALUATION 50
5.1 THE INPUT OF OPEN EVALUATION 52
5.1.1 AREA 52
5.1.2 DEGREE OF ELABORATION 53
5.1.3 VISUALIZATION 54
5.1.4 SOLUTION SPACE 55
5.1.5 NUMBER O F SUBMISSIONS 56
5.2 THE TASK OF OPEN EVALUATION 56
5.2.1 INSTRUCTIONS 57
5.2.2 ACTION REQUIRED 58
5.2.3 IMPACT ON SELECTION 59
5.2.4 TYPE OF SELECTION 60
5.2.5 NUMBER O F SELECTIONS 60
5.3 THE TECHNOLOGIES OF OPEN EVALUATION 61
5.3.1 LEVEL OF EVALUATION 62
5.3.2 TYPE OF EVALUATION 62
5.3.3 EVALUATION METHOD 62
5.3.4 VISUALIZATION OF EVALUATION SCALE 64
5.3.5 NUMBER OF CRITERIA 64
5.3.6 TYPE OF CRITERIA 65
5.3.7 APPLICABILITY OF JURY CRITERIA 66
5.4 PARTICIPANTS OF OPEN EVALUATION 67
5.4.1 REGISTRATION 67
5.4.2 MINIMUM AGE 68
5.4.3 GEOGRAPHICAL SCOPE 68
5.4.4 EDUCATIONAL BACKGROUND 68
5.4.5 TARGET GROUP 69
IMAGE 5
TABLE OF CONTENTS XIII
5.5 STRUCTURE OF OPEN EVALUATION 70
5.5.1 LOCATION OF EVALUATION 70
5.5.2 POINT OF TIME OF EVALUATION 71
5.5.3 ORDER OF EVALUATION 71
5.5.4 EVALUATION RESTRICTIONS 72
5.5.5 PERMANENCE OF EVALUATION 72
5.5.6 INCENTIVES FOR EVALUATION 73
5.5.7 STRUCTURE OF INCENTIVES 73
5.6 OUTPUT OF OPEN EVALUATION 74
5.6.1 AGGREGATION MECHANISM 75
5.6.2 WEIGHTING OF DIFFERENT CRITERIA 76
5.6.3 DISCLOSURE OF AGGREGATION RESULTS 76
5.6.4 REPRESENTATION OF AGGREGATION RESULTS 77
6 THE DOMINANT DESIGN OF O P E N EVALUATION 78
6.1 DOMINANT DESIGN CONFIGURATION 78
6.2 PERFORMANCE OF DOMINANT DESIGN CONFIGURATION 80
6.3 SUMMARY 82
PART III-IDENTIFYING OBJECTIVES A N D KEY FACTORS
INFLUENCING OPEN EVALUATION 85
1 NEEDS A N D OBJECTIVES OF STUDY 87
2 METHOD AND DATA 90
2.1 RESEARCH APPROACH 90
2.2 RESEARCH DESIGN 91
2.2.1 PURPOSEFUL SAMPLING 91
2.2.2 DATA COLLECTION & ANALYSIS 93
2.3 CASE STUDIES 94
2.3.1 B M W MOTORRAD INNOVATION CONTEST 98
2.3.2 SWIRL SMELLFIGHTERS CONTEST 98
IMAGE 6
XIV TABLE OF CONTENTS
2.3.3 SAVE OUR ENERGY CONTEST 99
2.3.4 BOMBARDIER YOURAIL DESIGN CONTEST 100
2.3.5 OSRAM LED EMOTIONALIZE YOUR LIGHT CONTEST 101
2.3.6 CHALLENGE: FUTURE COMPETITION 102
2.3.7 STYLE YOUR SMART DESIGN CONTEST 103
2.3.8 MELITTA LATTEA DESIGN CONTEST 104
2.3.9 SPAR DESIGN YOUR BAG CONTEST 104
3 OBJECTIVES OF O P E N EVALUATION: THE SIX E'S 106
3.1 OPEN EVALUATION SUPPORTING IDEATION 107
3.1.1 ENGAGING PARTICIPANTS 107
3.1.2 ENCOURAGING ACTIVITY 108
3.1.3 ENHANCING SUBMISSION QUALITY 109
3.2 OPEN EVALUATION SUPPORTING SELECTION 109
3.2.1 EXPLORING TRENDS AND USER PREFERENCES 110
3.2.2 EASING SELECTION EFFORT I L L
3.2.3 EQUALIZING PERSPECTIVES I L L
4 KEY FACTORS INFLUENCING THE OUTPUT OF O P E N EVALUATION 113
4.1 FACTORS INFLUENCING THE PERFORMANCE OF OPEN EVALUATION 113
4.1.1 NUMBER OF PARTICIPANTS 114
4.1.2 QUALITY OF PARTICIPATION 115
4.1.3 FRAUD BY PARTICIPANTS 115
4.1.4 QUALIFICATION OF PARTICIPANTS 117
4.2 FACTORS INFLUENCING THE ACCEPTANCE OF OPEN EVALUATION 118
4.2.1 DIVERGING PREFERENCES 118
4.2.2 AUTHORITY OF DECISION 119
4.2.3 CREDIBILITY OF DECISION 120
4.2.4 PROCESS TRANSPARENCY 120
IMAGE 7
TABLE OF CONTENTS XV
5 DISCUSSION 122
5.1 DISCUSSING OBJECTIVES IN THE LIGHT OF KEY INFLUENCING FACTORS 122
5.2 ELECTING WINNERS: THE MISSING SEVENTH E OF OPEN EVALUATION 126
PART IV - ASSESSING THE VALUE OF OPEN EVALUATION 129
1 NEEDS AND OBJECTIVES OF STUDY 131
2 THEORETICAL BACKGROUND 137
2.1 MEASURING THE QUALITY OF SUBMISSIONS 137
2.2 INTUITION-BASED DECISION-MAKING 140
3 METHOD AND DATA 143
3.1 RESEARCH APPROACH 143
3.2 THE WIN-CONTEST 144
3.2.1 BACKGROUND 145
3.2.2 DESIGN CONSIDERATIONS FOR OPEN EVALUATION 146
3.2.3 SAMPLE 149
3.3 DATA COLLECTION AND ANALYSIS 150
3.3.1 PROCEDURE 150
3.3.2 INDEPENDENT VARIABLES 151
3.3.3 MEASURES AND DEPENDENT VARIABLES 152
3.3.4 DATA ANALYSIS 153
4 THE VALUE OF O P E N EVALUATION 157
4.1 VALUE OF OPEN EVALUATION FOR ELICITING CUSTOMER PREFERENCES 157
4.2 VALUE OF OPEN EVALUATION FOR SUBSTITUTING A JURY OF EXPERTS 160
4.3 COMPARING THE VALUE OF OPEN EVALUATION FOR ELICITING CUSTOMER
PREFERENCES AND SUBSTITUTING A JURY OF EXPERTS 162
4.4 DIFFERENCES BETWEEN QUALITY PERCEPTION OF AN INNOVATION CONTEST
COMMUNITY AND A JURY OF EXPERTS 165
IMAGE 8
XVI TABLE OF CONTENTS
5 DISCUSSION 167
5.1 GENERAL DISCUSSION 167
5.2 SUMMARY OF RESULTS 170
5.3 CONTRIBUTION 171
PART V - DISCUSSING H O W T O MAKE THE CROWD YOUR JURY 173
1 SUMMARY OF STUDIES A N D CONTRIBUTION 175
2 MANAGERIAL IMPLICATIONS 181
2.1 WHAT IS M Y INNOVATION CONTEST ALL ABOUT? 181
2.2 WHICH OBJECTIVES ARE TO B E ACHIEVED BY OPEN EVALUATION? 182
2.3 WHAT ARE THE CRUCIAL COMPONENTS OF M Y OPEN EVALUATION SYSTEM? 184
3 FUTURE RESEARCH 187
REFERENCES 194
ANNEX 212
ANNEX A: LIST OF INNOVATION CONTESTS ANALYZED 213
ANNEX B: TECHNICAL DOCUMENT - INNOVATION CONTEST INVENTORY 222
ANNEX C: INTERVIEW GUIDE 228 |
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| author | Haller, Jörg |
| author_GND | (DE-588)1018953221 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
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| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Haller, Jörg Verfasser (DE-588)1018953221 aut Open evaluation integrating users into the selection of new product ideas Jörg Haller Wiesbaden Springer Gabler 2013 XX, 233 S. graph. Darst. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Markt- und Unternehmensentwicklung / Markets and Organisations Zugl.: Erlangen-Nürnberg, Univ., Diss., 2012 Kunde (DE-588)4114330-9 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Beteiligung (DE-588)4006092-5 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktentwicklung (DE-588)4139402-1 s Produktinnovation (DE-588)4047346-6 s Kunde (DE-588)4114330-9 s Beteiligung (DE-588)4006092-5 s Kundenorientierung (DE-588)4316837-1 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4240418&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026013414&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Haller, Jörg Open evaluation integrating users into the selection of new product ideas Kunde (DE-588)4114330-9 gnd Produktinnovation (DE-588)4047346-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Beteiligung (DE-588)4006092-5 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4114330-9 (DE-588)4047346-6 (DE-588)4316837-1 (DE-588)4006092-5 (DE-588)4139402-1 (DE-588)4113937-9 |
| title | Open evaluation integrating users into the selection of new product ideas |
| title_auth | Open evaluation integrating users into the selection of new product ideas |
| title_exact_search | Open evaluation integrating users into the selection of new product ideas |
| title_full | Open evaluation integrating users into the selection of new product ideas Jörg Haller |
| title_fullStr | Open evaluation integrating users into the selection of new product ideas Jörg Haller |
| title_full_unstemmed | Open evaluation integrating users into the selection of new product ideas Jörg Haller |
| title_short | Open evaluation |
| title_sort | open evaluation integrating users into the selection of new product ideas |
| title_sub | integrating users into the selection of new product ideas |
| topic | Kunde (DE-588)4114330-9 gnd Produktinnovation (DE-588)4047346-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Beteiligung (DE-588)4006092-5 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Kunde Produktinnovation Kundenorientierung Beteiligung Produktentwicklung Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4240418&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026013414&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hallerjorg openevaluationintegratingusersintotheselectionofnewproductideas |