Business driven technology:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
McGraw-Hill/Irwin
2013
|
| Ausgabe: | 5. ed., internat. student ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | getr. Zählung Ill., graph. Darst. |
| ISBN: | 9780071317795 0071317791 |
Internformat
MARC
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| 008 | 130517s2013 ad|| |||| 00||| eng d | ||
| 020 | |a 9780071317795 |9 978-0-07-131779-5 | ||
| 020 | |a 0071317791 |9 0-07-131779-1 | ||
| 035 | |a (OCoLC)854710722 | ||
| 035 | |a (DE-599)HBZHT017162710 | ||
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| 100 | 1 | |a Baltzan, Paige |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business driven technology |c Paige Baltzan |
| 250 | |a 5. ed., internat. student ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill/Irwin |c 2013 | |
| 300 | |a getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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Datensatz im Suchindex
| _version_ | 1804150330296893440 |
|---|---|
| adam_text | :
c o n
τ
ел
т
-s
1.
Achieving Business Success
Chapter
1:
Business Driven Technology
Chapter
2;
Identifying Competitive Advantages
Chapter
3:
Strategic Initiatives for Implementing Competitive Advantages
Chapter
4:
Measuring the Success of Strategic Initiatives
Chapter
5:
Organizational Structures That Support Strategic Initiatives
2.
Exploring Business Intelligence
ChapterB; Valuing Organizational Information
Chapter
7:
Storing Organizational Information
—
Databases
Chapter
8:
Accessing Organizational Information
—
Data Warehouse
3.
Streamlining Business Operations
Chapter
9:
Enabling the Organization
—
Decision Making
Chapter
10:
Extending the Organization
—
Supply Chain Management
Chapter
11:
Building a Customer-centric Organization
—
Customer Relationship Management
Chapter
12:
Integrating the Organization from End to End
—
Enterprise Resource Planning
4.
Building Innovation
Chapter
13:
Creating Innovative Organizations
Chapter
14:
Ebusiness
Chapter
15:
Creating Collaborative Partnerships
Chapter
16:
Integrating Wireless Technology in Business
5.
Transforming Organizations
Chapter
17:
Building Software to Support an Agile Organization
Chapter
18:
Managing Organizational Projects
Chapter
19:
Outsourcing in the 21st Century
Chapter
20:
Developing a
21st-century
Organization
Bl
Business Basics (on OLC)
B11
Ebusiness
В2
Business Process (on OLC)
B12
Global Trends (on OLC)
вз
Hardware and Software (on OLC)
B13
Strategic Outsourcing (on OLC)
В4
Enterprise Architectures (on OLC)
B14
Systems Development
В5
Networks and Telecommunications (on OLC)
B15
Project Management
В6
Information Security
B16
Operations Management
В7
Ethics
B17
Organizational Architecture Trends
В8
Supply Chain Management
B18
Business Intelligence
В9
Customer Relationship Management
B19
Global Information Systems
В10
Enterprise Resource Planning
B20
Mobile Technology
ІВІІВ?
TI
Personal Productivity Using IT (on OLC)
Т8
Decision Making Using Access (on OLC)
Т2
Basic Skills Using Excel (on OLC)
Т9
Designing Web Pages (on OLC)
ТЗ
Problem Solving Using Excel (on OLC)
ТЮ
Creating Web Pages Using HTML (on OLC)
Т4
Decision Making Using Excel (on OLC)
Т11
Creating Web Pages Using Dreamweaver
Т5
Designing Database Applications (on OLC)
(on OLC)
Т6
Basic Skills Using Access (on OLC)
Т12
Creating Gantt Charts with Excel and
Т7
Problem Solving Using Access (on OLC)
Microsoft Project (on OLC)
Apply Your Knowledge Projects
Illustration Credits
Glossary
lnde>
Notes
About the Author
xvi
Preface
xix
Apple
—
Merging Technology, Business, and
Entertainment
3
Introduction
5
CHAPTER
1:
BUSINESS DRIVEN TECHNOLOGY
6
Competing in the Information Age
6
Information Technology s Role in Business
7
Information Technology s Impact on Business
Operations
7
Information Technology Basics
9
Data, Information, and Business Intelligence
10
IT Resources
10
The Challenge: Departmental Companies
11
The Solution: Management Information
Systems
13
Chapter
1
Case: The World Is Flat
—
Thomas
Friedman
14
CHAPTER
2:
IDENTIFYING COMPETITIVE
ADVANTAGES
16
Identifying Competitive Advantages
16
The Five Forces Model
—
Evaluating Industry
Attractiveness
17
Buyer Power
18
Supplier Power
18
Threat of Substitute Products or Services
19
Threat of New Entrants
19
Rivalry among Existing Competitors
20
Analyzing the Airline Industry
20
The Three Generic Strategies—Choosing a Business
Focus
21
Value Chain Analysis
—
Executing Business
Strategies
22
Chapter
2
Case: BusinessWeek Interview with
Michael Porter
25
CHAPTER
3:
STRATEGIC INITIATIVES FOR
IMPLEMENTING COMPETITIVE ADVANTAGES
Strategic Initiatives
27
Supply Chain Management
27
Customer Relationship Management
29
CRM Strategy
30
27
Business Process
Reengineering
31
Finding Opportunity Using BPR
31
Pitfalls of BPR
32
Enterprise Resource Planning
32
Chapter
3
Case: Got Milk? It s Good for You-
It Is Contaminated!
35
-Unless
CHAPTER
4:
MEASURING THE SUCCESS OF
STRATEGIC INITIATIVES
37
Measuring Information Technology s Success
37
Efficiency and Effectiveness
38
Benchmarking
—
Baseline Metrics
38
The Interrelationships of Efficiency and Effectiveness
IT Metrics
39
Metrics for Strategic Initiatives
40
Website Metrics
41
Supply Chain Management (SCM) Metrics
41
Customer Relationship Management (CRM)
Metrics
42
Business Process
Reengineering (BPR)
and
Enterprise Resource Planning (ERP)
Metrics
42
Chapter
4
Case: Manipulating the Data to Find Your
Version of the Truth
45
CHAPTER
5:
ORGANIZATIONAL STRUCTURES THAT
SUPPORT STRATEGIC INITIATIVES
46
Organizational Structures
46
IT Roles and Responsibilities
46
The Gap between Business Personnel and IT
Personnel
48
Improving Communications
48
Organizational Fundamentals
—
Ethics and
Security
48
Ethics
49
Security
—
How Much Will Downtime Cost Your
Business?
50
Protecting Intellectual Assets
51
Chapter
5
Case: Executive Dilemmas in the
Information Age
53
Unit Summary
56
Key Terms
56
Unit Closing Case One: Major League Baseball
—
The
Real Competitive Advantages
57
Unit Closing Case Two: Business
2.0:
Bad Business
Decisions
59
Making Business Decisions
61
Apply Your Knowledge
64
AYK Application Projects
72
Entrepreneurial Challenge
72
ONST2
Exploring Business intelligence
74
It Takes a Village to Write an Encyclopedia
75
Introduction
78
CHAPTER
6:
VALUING ORGANIZATIONAL
INFORMATION
79
Organizational Information
79
The Value of Transactional and Analytical
Information
80
The Value of Timely Information
81
The Value of Quality information
82
Understanding the Costs of Poor Information
83
Understanding the Benefits of Good Information
83
Chapter
6
Case: Political
Microtargeting:
What Data
Crunchers Did for
Obama
84
CHAPTER
7:
STORING ORGANIZATIONAL
INFORMATION—DATABASES
86
Storing Organizational Information
86
Relational Database Fundamentals
86
Entities and Attributes
87
Keys and Relationships
87
Relational Database Advantages
89
Increased Flexibility
89
Increased Scalability and Performance
89
Reduced Information Redundancy
89
Increased Information Integrity (Quality)
90
Increased Information Security
90
Database Management Systems
91
Data-Driven
Websites
91
Integrating Information among Multiple
Databases
93
Chapter
7
Case: Keeper of the Keys
96
CHAPTER
8:
ACCESSING ORGANIZATIONAL
INFORMATION—DATA WAREHOUSE
98
Accessing Organizational Information
98
History of Data Warehousing
98
Data Warehouse Fundamentals
99
Multidimensional Analysis and Data Mining
100
Information Cleansing or Scrubbing
101
Business Intelligence
104
Enabling Business Intelligence
104
Chapter
8
Case: Mining the Data Warehouse
105
Unit Summary
107
Key Terms
107
Unit Closing Case One: Data Visualization: Stories for the
Information Age
108
Unit Closing Case Two: Zillow
109
Making Business Decisions
111
Apply Your Knowledge
113
AYK Application Projects
118
Entrepreneurial Challenge
119
UNITS
Streamlining Business Operations
120
Second
Lile:
Succeeding in Virtual Times
121
Introduction
125
CHAPTER
9:
ENABLING THE ORGANIZATION—DECISION
MAKING
126
Making Business Decisions
126
The Decision-Making Process
126
Decision-Making Essentials
126
Support: Enhancing Decision Making with MIS
130
Operational Support Systems
130
Managerial Support Systems
131
Strategic Support Systems
133
The Future: Artificial Intelligence
135
Expertsystems
136
Neural Networks
136
Genetic Algorithms
137
Intelligent Agents
138
Virtual Reality
138
Chapter
9
Case: Defense Advanced Research Projects
Agency (DARPA) Grand Challenge
139
CHAPTER
10:
EXTENDING THE ORGANIZATION—SUPPLY
CHAIN MANAGEMENT
141
Basics of Supply Chain
141
Information Technology s Role in the Supply Chain
143
Visibility
144
Consumer Behavior
144
Competition
145
Speed
145
Supply Chain Management Success Factors
146
Make the Sale to Suppliers
147
Wean Employees off Traditional Business Practices
147
Ensure the SCM System Supports the Organizational
Goals
147
Deploy in Incremental Phases and Measure
and Communicate Success
147
Be Future Oriented
147
Chapter
10
Case: RFID
—
Future Tracking the Supply
Chain
148
CHAPTER
11:
BUILDING A CUSTOMER-CENTRIC
ORGANIZATION—CUSTOMER RELATIONSHIP
MANAGEMENT
150
Customer Relationship Management
150
The Benefits of CRM
151
Evolution of CRM
152
Operational and Analytical CRM
152
The Ugly Side of CRM: Why CRM Matters More Now
Than Ever Before
153
Chapter
11
Case: Can You Find Your Customers?
155
vi *
Table of Contents
CHAPTER
12:
INTEGRATING THE ORGANIZATION FROM
END TO END—ENTERPRISE RESOURCE PLANNING
158
Enterprise Resource Planning (ERP)
158
Bringing the Organization Together
159
The Evolution of ERP
160
Integrating SCM, CRM, and ERP
161
Integration Tools
161
Chapter
12
Case: Shell Canada Fuels Productivity with
ERP
163
Unit Summary
165
Key Terms
165
Unit Closing Case One: Can Customer Loyalty
Be a Bad Thing?
166
Unit Closing Case Two: Revving Up Sales
at Harley-Davidson
167
Making Business Decisions
170
Apply Your Knowledge
171
Entrepreneurial Challenge
176
AYK Application Projects
177
UNIT
4
Building Innovation
The Ironman
179
Introduction
181
178
CHAPTER
13:
CREATING INNOVATIVE
ORGANIZATIONS
182
Disruptive Technologies and Web
1.0 182
Disruptive versus Sustaining Technology
182
The Internet and World Wide Web
—
The
Ultimate Business Disruptors
184
Webi.O: The Catalyst for
Ebusiness
184
Advantages of
Ebusiness
185
Expanding Global Reach
185
Opening New Markets
186
Reducing Costs
187
Improving Operations
188
Improving Effectiveness
188
Chapter
13
Case: Failing to Innovate
190
CHAPTER
14: EBUSINESS 192
Ebusiness
Models
192
Business-to-Business(B2B)
192
Business-to-Consumer(B2C)
193
Consumer-to-Business(C2B)
193
Consumer-to-Consumer(C2C)
193
Ebusiness
Forms and Revenue-Generating
Strategies
193
Ebusiness
Tools for Connecting and Communicating
194
Email
194
Instant Messaging
196
Podcasting
196
Videoconferencing
196
Web Conferencing
196
Content Management Systems
196
The Challenges of
Ebusiness
197
Identifying Limited Market Segments
197
Managing Consumer Trust
197
Ensuring Consumer Protection
197
Adhering to Taxation Rules
198
Chapter
14
Case: eBiz
198
CHAPTER
15:
CREATING COLLABORATIVE
PARTNERSHIPS
201
Web
2.0:
Advantages of Business
2.0 201
Content Sharing through Open
Sourcing
201
User-Contributed Content
202
Collaboration Inside the Organization
202
Collaboration Outside the Organization
203
Networking Communities with Business
2.0 204
Social Tagging
205
Business
2.0:
Tools for Collaborating
206
Blogs
206
Wikis
206
Mashups
207
The Challenges of Business
2.0 207
Technology Dependence
207
Information Vandalism
208
Violations of Copyright and Plagiarism
208
Web
3.0:
Defining the Next Generation of Online
Business
Opportunités
208
Egovernment: The Government Moves Online
209
Mbusiness: Supporting Anywhere Business
209
Chapter
15
Case: Social Media and Ashton
Kutcher
210
CHAPTER
16:
INTEGRATING WIRELESS TECHNOLOGY
IN BUSINESS
213
Business Drivers for a Mobile Workforce
213
Mobile Workforce Trends
215
Chapter
16
Case: Wireless Electricity
217
Unit Summary
220
Key Terms
220
Unit Closing Case One: BBC Taps Web
3.0
for
New Music Site
221
Unit Closing Case Two: Social Networking
222
Making Business Decisions
224
Apply Your Knowledge
228
Entrepreneurial Challenge
235
AYK Application Projects
236
UNIT
5
Transforming Organizations
238
E-espionage
239
Introduction
243
CHAPTER
17:
BUILDING SOFTWARE TO SUPPORT AN
AGILE ORGANIZATION
244
The Crucial Role of Software
244
The Systems Development Life Cycle (SDLC)
244
Table of Contents
*
vii
Software
Development
Methodology
246
Waterfall Methodology
246
Agile Software Development Methodologies
247
Rapid Application Development (RAD)
Methodology
248
Extreme Programming Methodology
249
Rational Unified Process
(RUP)
Methodology
249
Scrum Methodology
249
Implementing Agile Methodologies
250
Software Problems Are Business Problems
250
Unclear or Missing Business Requirements
250
Skipping SDLC Phases
251
Failure to Manage Project Scope
251
Failure to Manage ProjectPlan
251
Changing Technology
251
Chapter
17
Case: Software Developing Androids
252
CHAPTER
18:
MANAGING ORGANIZATIONAL
PROJECTS
254
Project Management
254
The Triple Constraint
254
Project Management Fundamentals
255
Chapter
18
Case: Business Subject Matter Experts
—
The
Project Manager You Need to Know About
256
CHAPTER
19:
OUTSOURCING IN THE
21
ST
CENTURY
258
Outsourcing Projects
258
Outsourcing Benefits
259
Outsourcing Challenges
260
Chapter
19
Case: UPS in the Computer Repair
Business
261
CHAPTER
20:
DEVELOPING A
21ST-CENTURY
ORGANIZATION
262
Developing Organizations
262
Increased Focus on IT Infrastructure
262
Increased Focus on Security
263
Increased Focus on
Ebusiness
264
Increased Focus on Integration
265
Chapter
20
Case: Creating a Clearer Picture for Public
Broadcasting Service (PBS)
266
Unit Summary
268
Key Terms
268
Unit Closing Case One: Twitter
269
Unit Closing Case Two: Women in Technology
271
Making Business Decisions
272
Apply Your Knowledge
274
Entrepreneurial Challenge
278
AYK Application Projects
279
Business Plug-Ins
280
Technology Plug-Ins
286
»
PLUG-IN B1 at www.mhhe.com/baltzan
Business Basics B1.2
Introduction B1.2
Types of Business B1.2
Sole Proprietorship B1.3
Partnership B1.3
Corporation B1.3
Internal Operations of a Corporation B1.5
Accounting B1.5
Financial Statements B1.6
Finance B1.8
Financial Analysis B1.8
Human Resources B1.8
Management Techniques B1.9
Sales B1.10
The Sales Process B1.10
MarketShare B1.11
Marketing B1.12
Marketing Mix B1.12
Customer Segmentation B1.13
The Product Life Cycle B1.14
Operations/Production B1.15
Business Process
Reengineering B1.15
Transforming Corporations B1.15
Management Information Systems B1.16
Plug-In Summary B1.18
Key Terms B1.19
Closing Case One: Battle of the Toys
—
FAO
Schwarz
Is Back!
В 1.1
9
Closing Case Two: Innovative Business
Managers
В
1.21
Making Business Decisions B1.23
»
PLUG-IN B2 at www.mhhe.com/baltzan
Business Process B2.2
Introduction B2.2
Examining Business Processes B2.2
Understanding the Importance of Business
Processes B2.3
Business Process Improvement B2.6
Business Process
Reengineering
(BPR) B2.7
Business Process Design B2.8
Selecting a Process to Reengineer B2.10
Business Process Management (BPM) B2.11
Is BPM for Business or IT? B2.1
1
BPM Tools B2.12
BPM Risks and Rewards B2.12
Critical Success Factors B2.13
Business Process Modeling Examples B2.14
Plug-In Summary B2.17
Key Terms B2.17
viii
Table of Contents
Closing Case One: Streamlining Processes at
Adidas B2.
17
Closing Case Two:
3Com
Optimizes Product Promotion
Processes B2.
18
Making Business Decisions B2.20
»
PLUG-IN B3 at www.mhhe.com/baltzan
Hardware and Software B3.2
Introduction B3.2
Hardware Basics B3.2
Central Processing Unit B3.3
Primary Storage B3.5
Secondary Storage B3.6
Input Devices B3.8
Output Devices B3.8
Communication Devices B3.10
Computer Categories B3.10
Software Basics B3.11
System Software B3.13
Application Software B3.14
Plug-In Summary B3.16
Key Terms B3.16
Closing Case One: Changing Circuits at Circuit
City B3.16
Closing Case Two: Electronic Breaking Points B3.
18
Making Business Decisions B3.20
»
PLUG-IN B5 at www.mhhe.com/baltzan
Networks and Telecommunications B5.2
Networks and Telecommunications B5.2
Network Basics B5.3
Architecture B5.4
Peer-to-Peer Networks B5.4
Client/Server Networks B5.4
Topology B5.5
Protocols B5.5
Ethernet B5.5
Transmission Control Protocol/Internet Protocol B5.7
Media B5.8
Wire Media B5.9
Wireless Media B5.10
Using Networks and Telecommunications for Business
Advantages B5.10
Voice over IP B5.10
Networking Businesses B5.13
Increasing the Speed of Business B5.14
Securing Business Networks B5.15
Plug-In Summary B5.18
Key Terms B5.18
Closing Case One: Watching Where You
Step
—
Prada B5.
18
Closing Case Two: Banks Banking on Network
Security B5.20
Making Business Decisions B5.21
»
PLUG-IN B4 at www.mhhe.com/baltzan
Enterprise Architectures B4.2
Enterprise Architectures B4.2
Information Architecture B4.3
Backup and Recovery B4.4
Disaster Recovery B4.5
Information Security B4.6
Infrastructure Architecture B4.7
Flexibility B4.8
Scalability B4.9
Reliability B4.9
Availability B4.9
Performance B4.10
Application Architecture B4.10
Web Services B4.10
Open Systems B4.12
Plug-In Summary B4.14
Key Terms B4.14
Closing Case One: Chicago Tribune s Server Consolidation
a Success B4.
14
Closing Case Two: Fear the Penguin B4.
15
Making Business Decisions B4.17
»
PLUG-IN B6
Information Security
290
Protecting Intellectual Assets
290
Security Threats Caused by Hackers and Viruses
292
The First Line of Defense
—
People
294
The Second Line of Defense
—
Technology
294
People: Authentication and Authorization
294
Data: Prevention and Resistance
296
Attack: Detection and Response
298
Plug-In Summary
299
Key Terms
299
Closing Case One: Thinking Like the Enemy
299
Closing Case Two: Hacker Hunters
300
Making Business Decisions
301
»
PLUG-IN B7
Ethics
304
Information Ethics
304
Information Does Not Have Ethics, People Do
305
Developing Information Management Policies
306
Ethical Computer Use Policy
308
Information Privacy Policy
308
Table of Contents
* ix
Acceptable Use
Policy
309
Email
Privacy Policy
309
Social Media
Policy
310
Workplace Monitoring Policy
311
Plug-In Summary
313
Key Terms
313
Closing Case One: Sarbanes-Oxley: Where Information
Technology, Finance, and Ethics Meet
314
Closing Case Two: Invading Your Privacy
315
Making Business Decisions
316
Supply Chain Management
318
Introduction
318
Supply Chain Drivers
318
Facilities Driver
319
Inventory Driver
320
Transportation Driver
321
Information Driver
322
Applying a Supply Chain Design
323
Future Trends
324
Radio Frequency Identification (RFID)
325
Plug-In Summary
328
Key Terms
328
Closing Case One: Listerine s Journey
328
Closing Case Two: Katrina Shakes Supply Chains
329
Making Business Decisions
332
»
PLUG-IN B9
Customer Relationship Management
334
Introduction
334
Using IT to Drive Operational CRM
334
Marketing and Operational CRM
334
Sales and Operational CRM
336
Customer Service and Operational CRM
339
Analytical CRM
341
Current Trends: SRM,
PRM,
and ERM
342
Supplier Relationship Management
342
Partner Relationship Management
343
Employee Relationship Management
343
Future Trends
344
Plug-In Summary
345
Key Terms
345
Closing Case One: Fighting Cancer with Information
346
Closing Case Two: Calling All Canadians
347
Making Business Decisions
348
»
PLUG-IN B1O
Enterprise Resource Planning
350
Introduction
350
Core and Extended ERP Components
350
Core ERP Components
352
Extended ERP Components
353
ERP Benefits and Risks (Cost)
354
The Future of ERP
354
Internet
357
Interface
357
Wireless Technology
357
Plug-In Summary
358
Key Terms
358
Closing Case One: Pepsi Americas Enterprises
358
Closing Case Two: Campus ERP
359
Making Business Decisions
361
»
PLUG-IN B1
1
Ebusiness
364
Introduction
364
Accessing Internet Information
364
Intranet
364
Extranet
365
Portal
365
Kiosk
365
Providing Internet Information
366
Internet Service Provider
366
Online Service Provider
367
Application Service Provider
367
Organizational Strategies for
Ebusiness
369
Marketing/Sales
369
Financial Services
370
Procurement
372
Customer Service
372
Plug-In Summary
374
Key Terms
374
Closing Case One: Mail with PostalOne
374
Closing Case Two: Made-to-Order Businesses
376
Making Business Decisions
377
»
PLUG-IN B1
2
at www.mhhe.com/
baltzan
Global Trends B12.2
Introduction
В
12.2
Reasons to Watch Trends B12.2
Trends Shaping Our Future B12.3
The World s Population Will Double in the Next
40
Years B12.3
People in Developed Countries Are Living
Longer B12.4
The Growth in Information Industries Is Creating a
Knowledge-Dependent Global Society B12.4
The Global Economy Is Becoming More
Integrated B12.5
The Economy and Society Are Dominated by
Technology B12.5
Pace of Technological Innovation Is Increasing B12.6
Time Is Becoming One of the World s Most Precious
Commodities B12.6
x
*
Table of Contents
Technologies
Shaping Our Future B12.7
Digital Ink B12.7
Digital Paper B12.7
Teleliving B12.9
Alternative Energy Sources B12.10
Autonomic Computing B12.10
Plug-In Summary B12.12
Key Terms B12.12
Closing Case One:
Autonomie
Railways
В
12.12
Closing Case Two: Wireless Progression
В
12.13
Making Business Decisions B12.14
»
PLUG-IN
ВІЗ
at www.mhhe.com/
baltzan
Strategic Outsourcing B13.2
Introduction
В
13.2
Offshore Outsourcing B13.2
Future Trends B13.8
Multisourcing B13.10
Plug-In Summary B13.11
Key Terms B13.11
Closing Case One: Mobil Travel Guide
Closing Case Two: Outsourcing Brew
Making Business Decisions B13.13
673./7
В
13.12
»
PLUG-IN B14
Systems Development
380
Introduction
380
Systems Development Life Cycle
381
Phase
1:
Planning
381
Phase
2:
Analysis
383
Phase
3:
Design
385
Phase
4:
Development
387
Phase
5:
Testing
388
Phase
6:
Implementation
389
Phase
7:
Maintenance
390
Plug-In Summary
392
Key Terms
392
Closing Case One: Disaster at Denver International
Airport
393
Closing Case Two: Reducing Ambiguity in Business
Requirements
394
Making Business Decisions
395
»PLUG-IN B15
Project Management
398
Introduction
398
Choosing Strategic Projects
398
Understanding Project Planning
400
Project Charter
400
ProjectPlan
401
Managing Projects
403
Managing People
404
Managing Communications
404
Managing Change
404
Managing Risk
405
Mitigating Risk
406
Plug-In Summary
408
Key Terms
408
Closing Case One: Staying on Track
—
Toronto Transit
Closing Case Two: Change at Toyota
409
Making Business Decisions
411
408
»PLUG-IN B16
Operations Management
412
413
Introduction
412
Operations Management Fundamentals
OM in Business
414
IT s Role in OM
415
OM Strategic Business Systems
416
Competitive OM Strategy
417
Cost
418
Quality
418
Delivery
419
Flexibility
419
Service
419
OM and the Supply Chain
420
Plug-In Summary
421
Key Terms
421
Closing Case One: How Levi s Got Its Jeans into
Walmart
421
Closing Case Two: The Digital Hospital
423
Making Business Decisions
425
428
»PLUG-IN B17
Organizational Architecture Trends
Architecture Trends
428
Service Oriented Architecture
428
SOA
Business Benefits
429
Service
429
Interoperability
431
Loose Coupling
432
Virtualization
433
What Are Virtual Machines?
Virtualization Business Benefits
Additional Virtualization Benefits
Grid Computing
436
Grid Computing Business Benefits
Cloud Computing
439
Plug-In Summary
441
Key Terms
441
Closing Case One: The U.S. Open Supports
SOA
Closing Case Two: eBay s Grid
442
Making Business Decisions
443
433
434
436
437
441
Table of Contents
* xi
»PLUG-IN B18
Business Intelligence
446
Business Intelligence
446
The Problem: Data Rich, Information Poor
446
The Solution: Business Intelligence
447
Operational, Tactical, and Strategic Bl
449
Bl s Operational Value
450
Data Mining
452
Cluster Analysis
452
Association Detection
453
Statistical Analysis
454
Business Benefits of Bl
455
Categories of Bl Benefits
456
Plug-In Summary
458
Key Terms
458
Closing Case One: Intelligent Business: Is It an
Oxymoron?
458
Closing Case Two: The Brain behind the Big,
Bad Burger and Other Tales of Business
Intelligence
460
Making Business Decisions
462
»PLUG-IIM B19
Giobai Informations Systems
464
Introduction
464
Globalization
464
Cultural Business Challenges
465
Political Business Challenges
466
Global Geoeconomic Business Challenges
Global IT Business Strategies
466
Governance and Compliance
467
Global Enterprise Architectures
469
Global Information Issues
470
Information Privacy
470
Europe
471
The United States
472
Canada
472
Global Systems Development
473
Plug-in Summary
474
Key Terms
474
Closing Case One: Tata s
Nano
$2,500
Car
474
Closing Case Two: Global Governance
476
Making Business Decisions
478
466
»PLUG-IN B20
Mobile Technology
480
Introduction
480
Using Cellular Technologies in Business
480
Personal Digital Assistants
483
Bluetooth
483
Using Satellite Technologies in Business
484
Global Positioning System (GPS)
486
Using Wireless Technologies in Business
488
WiMAX
490
Radio Frequency Identification (RFID)
491
Plug-In Summary
495
Key Terms
495
Closing Case One:
Loopt
495
Closing Case Two: Clearwire
496
Making Business Decisions
497
»
PLUG-IN
TI
at www.mhhe.com/baltzan
Personal Productivity Using IT T1-2
Introduction TI-2
Creating Strong Passwords T1-3
Create Strong Passwords That You Can
Remember T1-3
Keep Your Passwords a Secret T1-4
Manage Your Passwords T1-4
Monitor Your Accounts T1-4
Performing Good File Management T1-4
Implementing Effective Backup and Recovery
Strategies
TI
-4
Determining Whatto Back Up T1-6
How to Back Up Your Computer Files T1-6
Microsoft s Backup and Recover Utility T1-7
Using Zip Files T1-9
To Create a Zipped Compressed Folder T1-9
To Add Files to a Zipped Compressed Folder T1-9
To Extract Files from a Zipped Compressed
Folder T1-10
To Open a Zipped Compressed Folder
TI
-10
Writing Professional Emails T1-10
Netiquette
101
T1-10
Stopping Spam T1-12
How Do Spammers Get Email Addresses? T1-13
Howto Handle Spam T1-13
Preventing Phishing T1-13
WhatlsPhishing? T1-13
How Does Phishing Work? T1-14
What Does a Phishing Scam Look Like? T1-14
Help Prevent Identity Theft from Phishing
Scams T1-15
Detecting Spyware T1-15
Preventing Spyware
TI
-16
Howto Get Rid of Spyware T1-16
Threats to Instant Messages T1-17
Increasing PC Performance T1-19
Free Disk Space T1-19
Speed Up Access to Data T1-19
Detect and Repair Disk Errors T1
-20
Using Anti-Virus Software T1-21
Anti-Virus Software T1-21
Cell Phone Viruses T1-23
xii *
Table of Contents
Installing a Personal Firewall Tl-24
To Open Windows Firewall Tl-24
Plug-In Summary T1-26
Making Business Decisions T1-26
»
PLUG-IN T2 at www.mhhe.com/baltzan
Basic Skills Using Excel
2010
T2-2
Introduction to Excel T2-2
Workbooks and Worksheets T2-4
Creating Workbooks Using Templates T2-5
Saving a Workbook T2-6
Inserting and Deleting Worksheets T2-7
Working with Cells and Cell Data T2-8
Inserting and Deleting Cells T2-8
Merging and Splitting Cells T2-8
Cutting, Copying, and Pasting Cells T2-9
Entering Text in Cells T2-10
Applying Number Formats T2-10
Applying Styles T2-11
Printing Worksheets T2-11
Setting Up the Page for Printing T2-11
Setting Margins for Printing T2-12
Previewing a Print Area T2-13
Printing Selections, Worksheets, and Workbooks T2-14
Formatting Worksheets T2-14
Inserting Rows and Columns T2-14
Deleting Rows and Columns T2-15
Modifying Row Heights T2-16
Modifying Column Widths T2-16
Formulas T2-17
Entering Formulas T2-17
Using the Formula Bar T2-17
Using Absolute and Relative References T2-19
Using the Sum Function T2-19
Using the
Min
and Max Functions T2-20
Using the Date or NOW Function T2-21
Working with Charts and Graphics T2-21
Creating a Chart T2-21
Modifying Charts T2-23
Moving a Chart T2-23
Adding Graphics T2-23
Plug-In Summary T2-25
Making Business Decisions T2-25
»
PLUG-IN T3 at www.mhhe.com/baltzan
Problem Solving Using Excel
2010
T3-2
Introduction T3-2
Lists T3-2
Sorting Rows and Columns T3-3
Sorting More than One Column T3-4
Creating Your Own Custom Sort Order T3-5
Creating Conditional Formatting T3-6
Using
AutoFilter
to Find Records T3-7
Creating a Custom
AutoFilter T3-9
Analyzing a List with the Subtotals Command T3-9
PivotTables T3-11
PivotTable Terminology T3-11
Building a PivotTable T3-11
Modifying a PivotTable View T3-12
Building a PivotChart T3-13
Plug-In Summary T3-15
Making Business Decisions T3-15
»
PLUG-IN T4 at www.mhhe.com/baltzan
Decision Making Using Excel
2010
T4-2
Introduction T4-2
Creating Formulas Using the IF Function T4-2
Goal Seek T4-4
Using the Goal Seek Command T4-4
Solver T4-6
Installing Solver T4-6
Setting Up the Problem T4-6
Editing a Solver Forecast T4-8
Scenario Manager T4-9
Setting Up Scenarios T4-10
Modifying a Scenario T4-12
Creating a Scenario Summary Report T4-12
Plug-In Summary T4-14
Making Business Decisions T4-14
»
PLUG-IN T5 at www.mhhe.com/baltzan
Designing Database Applications T5-2
Introduction T5-2
Entities and Data Relationships T5-2
Entities and Their Attributes T5-3
Attributes T5-5
Documenting Logical Data Relationships T5-6
Basic Data Relationships T5-6
Relationship Connectivity and Cardinality T5-8
Dealing with Many-to-Many Relationships T5-9
Schemas T5-11
The Relational Data Model T5-1
1
Understanding Relations T5-11
Representing Data Relationships T5-13
Relationships and Business Rules T5-15
Normalization T5-15
Normal Forms T5-15
Normalized Relations and Database
Performance T5-18
Plug-In Summary T5-19
Making Business Decisions T5-19
Table of Contents
■· xiii
»
PLUG-IN
Т6
at www.mhhe.com/baltzan
Basic Skills and Tools Using Access
2010
T6-2
Introduction to Access T6-2
Creating a New Blank Database T6-4
Opening an Existing Database T6-5
Using the Database Templates T6-5
Using the Database Window and Object Views T6-6
Using Table Views T6-7
Creating and Modifying Tables T6-8
Creating a Table Using Data Entry T6-8
Creating a Table in Design View T6-9
Changing Data Types T6-1
1
Using the Input Mask Wizard T6-11
Using the Format Property T6-13
Defining Relationships T6-13
Using the Relationships Window T6-14
Plug-In Summary T6-16
Making Business Decisions T6-16
>>
PLUG-IN T7 at www.mhhe.com/baltzan
Problem Solving Using Access
2010
T7-2
Introduction T7-2
Creating Simple Queries T7-2
Reordering Columns in the Select Query
Datasheet T7-3
Creating a Select Query in Design View T7-4
Adding Selection Criteria to a Select Query T7-5
Sorting Data in a Select Query T7-6
Advanced Queries T7-7
Using the Expression Builder T7-8
Using Aggregate Functions to Calculate Totals in
Queries T7-8
Formatting Results Displayed in a Calculated Field T7-9
Creating and Running Queries to Modify
Data T7-10
Plug-In Summary T7-12
Making Business Decisions T7-12
Plug-In Summary T8-10
Making Business Decisions T8-10
»
PLUG-IN T9 at www.mhhe.com/baltzan
Designing Web Pages T9-2
Introduction T9-2
The World Wide Web T9-3
The Webls Media Rich T9-3
The Web Is Interactive T9-3
Web Pages Can Be Designed T9-4
The Web Is Nonlinear T9-4
The Web Has No Control T9-4
Designing forthe Unknown T9-5
The Process of Web Design T9-10
Analyze and Plan T9-11
Create and Organize Content T9-11
Develop the Look and Feel T9-13
Produce Graphics and HTML Documents T9-15
Create a Working Prototype T9-16
Test, Test, Test T9-16
Upload to a Web Server and Test Again T9-17
Maintain T9-17
HTML Basics T9-17
Viewing the Source T9-17
HTML
101
T9-18
Types of Tags T9-18
The Anatomy of a Tag T9-20
Basic Fonts T9-20
Web Graphics T9-21
Graphic Formats T9-21
Limited Color Palettes T9-22
Pixels, Not Inches T9-23
Tools of the Trade T9-23
Plug-In Summary T9-24
Making Business Decisions T9-24
»
PLUG-IN T1O at www.mhhe.com/
»
PLUG-IN T8 at www.mhhe.com/baltzan Creating Web Pages Using HTML T10-2
Decision Making Using Access
2010
T8-2
Introduction T8-2
Forms T8-2
Creating a Form Using the Form Wizard T8-3
Creating and Saving Forms T8-4
Modifying the Properties of a Form T8-5
Modifying Specific Controls on a Form T8-5
Reports T8-7
Using the Report Wizard T8-7
Modifying the Report Design T8-8
Changing Margins and Page Orientation for
Reports T8-9
Introduction T10-2
HTML T10-2
Understanding Tags T10-3
Understanding Tag Components T10-4
Improving Readability T10-4
Understanding Attributes T10-5
HTML Tools T10-5
Creating, Saving, and Viewing HTML
Documents T10-7
Applying Structure Tags T10-8
Applying Style Tags and Attributes T10-10
Applying Bold, Italic, and Other Emphasis T10-15
xiv *
Table of Contents
Using
Horizontal
Rules T10-16
Inserting Line Breaks T10-18
Using Fancier Formatting
ΊΊ0-18
Adding Colors T10-18
Setting Background Colors T10-19
Specifying Text Colors T10-19
Specifying Fonts and Font Sizes T10-21
Creating Hyperlinks T10-22
Hyperlinkingto a Web Page T10-22
Hyperlinking to an Email Address T10-23
Hyperlinking to Other Content T10-24
Displaying Graphics T10-24
Inserting Graphics T10-24
Plug-In Summary T10-28
Making Business Decisions T10-28
»
PLUG-IN T1
1
at www.mhhe.com/
baltzan
Creating Web Pages Using Dreamweaver
TU-2
Introduction Til
-2
Navigating in Dreamweaver
T1
1-3
A Quick Tour of Dreamweaver T11-3
Dreamweaver Setup
T1
1-4
Understanding the Interface T11-5
Adding Content T11-9
Creating a New Page
T1
1-9
Using Sample Pages T11-10
Title Your Page
T1
1-11
Adding Textto Your Page
T1
1-11
Creating Links Tl
1-12
Adding Images
T1
1-13
Naming and Saving Your Page
T1
1-15
Opening a Page T11-15
Previewing in a Browser
TI
1-15
Formatting Content T11-17
Applying Headings
TI
1-17
Changing Fonts and Font Sizes T11-18
Indenting Text
T1
1-21
Aligning Text T11-22
Adding Line Breaks
T1
1-22
Working with Lists T11-23
Adding Horizontal Rules T11-25
Setting Page Properties T1
1 -26
Cascading Style Sheets
TI
1 -29
Content Versus Presentation
T1
1-29
The CSS Styles Panel
Т11 -ЗО
Creating a Style Rule T11-30
Dreamweaver CSS Categories
T1
1 -31
Creating a Custom Class T1
1 -33
Applying Styles T11-34
External, Internal, and Inline
T1
1 -34
Creating Tables T11-34
Creating a Table T11-35
Table Elements
T1
1-37
Merging and Splitting Cells
T1
1-40
Table Alignment
T1
1 -42
Cell Properties
T1
1 -43
Plug-In Summary T11-44
Making Business Decisions
T1
1 -44
»
PLUG-IN T12 at www.mhhe.com/
baltzan
Creating Gantt Charts with Excel
and Microsoft Project T12-2
Introduction TI2-2
Creating Gantt Charts with Excel T12-3
Creating Gantt Charts with Microsoft Project T12-7
Microsoft Project Basics T12-7
Creating a Project File T12-8
Saving Your Project T12-9
Entering Tasks T12-10
Scheduling Tasks T12-14
Creating Milestones in Your Schedule T12-18
Adding Resources
TI
2-18
Setting Up and Printing T12-21
Plug-In Summary T12-25
Making Business Decisions T12-25
Apply Your Knowledge Projects
Glossary G1
Notes
N1
Illustration Credits C1
Index
11
ÄYK.2
Table of Contents
* xv
|
| any_adam_object | 1 |
| author | Baltzan, Paige |
| author_facet | Baltzan, Paige |
| author_role | aut |
| author_sort | Baltzan, Paige |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | BV041021482 |
| classification_rvk | ST 610 |
| ctrlnum | (OCoLC)854710722 (DE-599)HBZHT017162710 |
| discipline | Informatik |
| edition | 5. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV041021482 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:37:12Z |
| institution | BVB |
| isbn | 9780071317795 0071317791 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025999049 |
| oclc_num | 854710722 |
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| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | getr. Zählung Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Baltzan, Paige Verfasser aut Business driven technology Paige Baltzan 5. ed., internat. student ed. Boston, Mass. [u.a.] McGraw-Hill/Irwin 2013 getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Managementinformationssystem (DE-588)4074518-1 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Informationstechnik (DE-588)4026926-7 s Managementinformationssystem (DE-588)4074518-1 s 1\p DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025999049&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Baltzan, Paige Business driven technology Managementinformationssystem (DE-588)4074518-1 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4074518-1 (DE-588)4026926-7 (DE-588)4061963-1 |
| title | Business driven technology |
| title_auth | Business driven technology |
| title_exact_search | Business driven technology |
| title_full | Business driven technology Paige Baltzan |
| title_fullStr | Business driven technology Paige Baltzan |
| title_full_unstemmed | Business driven technology Paige Baltzan |
| title_short | Business driven technology |
| title_sort | business driven technology |
| topic | Managementinformationssystem (DE-588)4074518-1 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Managementinformationssystem Informationstechnik Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025999049&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT baltzanpaige businessdriventechnology |