AMA winter educators conference 2012: St. Petersburg, Florida, USA, 17-19 February 2012
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Tagungsbericht Buch |
| Sprache: | English |
| Veröffentlicht: |
Red Hook, NY
Curran Ass.
2012
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| Schriftenreihe: | Marketing theory and applications
23 |
| Schlagworte: | |
| Online-Zugang: | Volltext Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXII, 397 S. graf. Darst. 27 cm |
| ISBN: | 9781622766499 |
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| 100 | 1 | |a Bharadwaj, Sunda |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a AMA winter educators conference 2012 |b St. Petersburg, Florida, USA, 17-19 February 2012 |c eds.: Sundar Bharadwaj ... |
| 264 | 1 | |a Red Hook, NY |b Curran Ass. |c 2012 | |
| 300 | |a XXII, 397 S. |b graf. Darst. |c 27 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing theory and applications |v 23 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a AMA | |
| 650 | 4 | |a Educators | |
| 650 | 4 | |a Marketing theory | |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 710 | 2 | |a American Marketing Association |e Sonstige |0 (DE-588)1002163-2 |4 oth | |
| 711 | 2 | |a Winter Educators' Conference |d 2012 |c St. Petersburg, Fla. |j Sonstige |0 (DE-588)1034762745 |4 oth | |
| 830 | 0 | |a Marketing theory and applications |v 23 |w (DE-604)BV008870033 |9 23 | |
| 856 | 4 | 1 | |u http://www.davidraska.com/David_Raska/Downloads/2012_Winter_Proceedings.pdf |z kostenfrei |3 Volltext |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025989625&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025989625 | ||
Datensatz im Suchindex
| _version_ | 1804150330089275392 |
|---|---|
| adam_text | TABLE
OF
CONTENTS
MARKETING PLANNING,
ORGANIZATION, AND FIRM
PERFORMANCE
From Organic
Cultures
to Firm
Performance:
The Role of Market Responsiveness
and Product Strategy Change in Emerging Markets
Yinghong (Susan) Wei, Ruby P. Lee, Saeed Samiee
1
On the Effectiveness and Efficiency of Operational Marketing Planning:
Antecedents and Implications for Company Performance
Christian
Homburg,
Andreas
Fürst, Birgit Löhndorf 3
Transferring the Retail Format Successfully into Foreign Countries
Bernhard
Swoboda,
Stefan Eisner,
Dirk Morschett, Karin Pennemann 5
The Influence of Marketing in New Product Development Teams
Haisu Zhang, Alan J.
Malter 7
TOP MANAGERS, BRAND EQUITY, AND CONSUMER RELATIONSHIPS
When Do CMOs Create Value? The Role of Strategic Emphases and CMO
Compensation
Xueming
Luo, V arrisi
Krishna Kauri,
Ragu
Rajendran
S
An Exploratory investigation of Reverse Causality Relationships Among Brand
Equity and Sport-Related Success in Sports Clubs
Stefan Hattula,
Maik Hammerschmidt,
Johannes Hattula, Cornelia Ebertin,
Hans H. Bauer
10
An Empirical Analysis of Consumer-Company Identification Measures
Jeremy
Wolter,
Jeffery Smith, J. Joseph
Croni«,
Simon
Brach 12
FIRM RESPONSE TO SHIFTING LANDSCAPES
Marketing Strategic Emphasis: Shifts Due to Institutional influence
Felipe
Thonia/,
Léonce
Bargeron,
John
Hulland,
Chad Ziittcr
14
Financial Risk of Product Alliances
Sudha
Mani,
Xueming Luo
15
An Empirical Examination of the Relationship Between Competitive Aggressiveness
and Market Share Performance
Nathaniel
Boso,
John W. Cadogan, Vicky M. Story
17
Relationship Complexity and Uncertainty in M&A Selection and Value Creation
Hang T, Nguyen, William T. Ross, Jr.
19
CURRENT PERSPECTIVES IN NEW PRODUCT DEVELOPMENT
Sales Force Integration in New Product Development: A Key Driver of New Product
Success?
Sabine
Kuester, Andreas Christian Hildcsheim 21
The impact of Co-Creation Adoption Strategies in
NPD
on the Strategic Orientation-
Firm Performance Relationship
Nicola
Spiller,
Lucio Lamberti, Giuliano Noci
23
Does Improvisation
Accelerate New
Product Development? The Contingent Role of
Team Expertise
Kyriakos Kyriakopouios, Marcel J.H. van Btrgclen
2ř>
Strategic Orientation Effects on Product Innovation at the Component-Level: A Tale
of Two Models
Jelena Spanjol,
Silke Miiehlmeier, Torsten
Tomczak
28
BRAND AUTHENTICITY
When Is Being Transparent Beneficial to a Brand?
Yeyi Liu, Andreas B. Eisingerich, HacEun Helen Chun
30
Consumers Yearning for the Authentic: Measurement, Antecedents, and
Consequences of Brand Authenticity
Daniela Schaefer, Verena
Schoenmueller, Manfred Bruhn
32
Brand Signals of Authenticity: From Conscious to Non-Conscious Effects
Hang T. Nguyen, Kuntcr Gunasti, Robin Coulter
34
HUMOR, GENDER, AND BRANDS
Do Men and Women Laugh About Different Types of Humor? A Comparison Study
in Print Ads
Uta Schwarz,
Stefan Hoffmann,
Katharina
Mutter
35
Men Might Be front Mars, but Women Are Definitely from Venus: Influence of
Gender on Effectiveness of Probability Markers in Advertising
Ivana Bušljeta
Banks, Nathalie Dens, Patrick
De Pelsmacker 36
Do Humor and Threat Work Well Together? The Moderating Effect of Need for
Cognition in Humorous Threat Persuasion Advertisements
Hye Jin Yoon, James Mark Mayer
38
BRANDS, THEIR EMPLOYEES, AND THEIR EMPLOYERS
Employer Branding: Winning the War for Talent
Susan E, Myrdcn, E. Kevin Keiloway
40
The Effect of Communications on Employer Reputation
Martina
Littich 42
Are You Saying What I Want to Hear? A Consistency Test Between What Potential
Employees Want and What Companies Offer
Isabelle Hillcbrandt, Philipp
Alexander Rauschnabel,
Björn Sven Ivens 43
How to Measure Employer Brands? The Development of a Comprehensive
Measurement Scale
Isabelle
Hilkbrandt,
Björn Sven Iveiis 52
BRAND SIGNALS AND BRAND PERFORMANCE
To Respond or Not to Respond: The Effectiveness of Organizational Responses to
Negative Online Reviews
Nathalia Purnawirawan, Patrick
De Pclsmacker,
Nathalie Dens
62
Online and Traditional User-Centered Production in New Product Development:
The Impact of Timing and Market Condition
Richard L.
Grüner,
Bryan A.
Lukas,
Christian
Homburg 64
Sending the Right Signals? impact of Trust and Interactions with Brand Signals
on Purchase Intention
Frank
Huber,
Frederik
Meyer, Andrea
Weihrauch, Isabelle Weißhaar 65
CONTEXT AND BRANDS
Extending Service Brands: Does the Extension Category Matter?
Christina
Sichtmann 67
Reciprocal Effects of Retailers Corporate Reputation and Store Equity
Bernhard
Swoboda,
Bettina Berg, Hanna Schramm-Klein 69
The Role of Local Competition on Retail Brand Equity and Store Accessibility
Effects
Bernhard
Swoboda,
Bettina Berg, Hanna Schramm-Klein 71
BRAND
DIMENSIONS AND
BRAND PERFORMANCE
Research
Method and Brand Personality Scale Development: A Retrospective
Gopal Das, Biplab Datta, Kalyan
Kumar Guin
73
Repetition Effects of
Product Placement
Deepa
Pillai,
Siva
К.
Balasiibramanian
75
Is Brand
Experience Simple to Define? An Investigation on Dimensions of Brand
Experience
Sua Jeon
77
NON-TRADITIONAL ELEMENTS OF BRAND PERCEPTIONS
The Path from Sound to Brand on Customer Intention
Wei-Lun Chang
79
Consumers
Emotional and Cognitive Connections to Brands: How They Can Be
Strengthened and How They Affect Brand Performance
Bettina
Nyffenegger, Harley Krohmer, Wayne D. Hover, Lucia Malar
88
MANAGING CHANNELS AND CUSTOMERS
Complaint Handling in
IHB-industries:
Determinants of Customer Loyalty After
a Negative Incident
Markus Blut,
Jasmin
Ulrich,
Christian Brock
90
Why Shareholders Are Better Customers: Four Experimental Studies
David M.
Woisetschläger, Christof Backhaus, Heiner Evanschitzky,
Markus Blut 92
Factors influencing
Marketing Channel Performance:
A
Meta-Anaiysis
Jun
Kang, Anthony K.
Asare,
Thomas G. Brashear 94
PROFESSIONAL
SELLING STRATEGY
Is Believing in the Product Necessary? A Conceptual Model for Frontline Employee
Buy-In
Jessica Mikeska,
Amit Saini
95
Competing with Competitive Intelligence: When Salespeople s Customer-Based
Information Impacts Firm Performance
Joel
Le Bon, Adam Rapp,
Douglas E. Hughes
97
Storytelling by the Sales Force
David A. Gilliam
99
Multilevel Effects of
Leadership
Styles on Selling Approaches and Customer
Outcomes
Felicitas
M,
Morhart,
Walter
Herzog,
Wolfgang Jenewein
101
NEW INSIGHTS ABOUT THE INFLUENCE OF SALESPEOPLE AND CRM
PROGRAMS ON CUSTOMER LOYALTY
Salespeople s Misperception of Customer Commitment: A Neglected Danger for
Customer Relationships
Christian
Homburg,
Max Kretzer,
Torsten Bornemann 103
Nailing Down Sales Force s Impact on Customer Lifetime Value: The Role of
Solution Selling
Nikoiaos G. Panagopoulos
105
Growing Existing Customers
Profitability with Customer Referral Programs
Ina Garnefeld,
Andreas Eggert,
Sabrina
V. Helm, Stephen S. Tax
107
Endowed Status in Hierarchical Loyalty Programs
Andreas Eggert,
Ina Garnefeld,
Lena
Steinhoff 109
INTERNAL CLIENT RELATIONS
When Sales Managers and Salespeople Disagree in the Appreciation for Their Firm:
The Phenomenon of Organizational Identification Tension
Florian Kraus, Till Haumann,
Michael
Anéame«
Jan Wieseke, Son
К.
Lam 111
Mediators of Job Performance on Organizational Commitment and Advocacy in
Retail Services
Yelena Tsarenko,
Andrey
Mikhailitchenko
113
Internal Branding Through Brand Games: Evidence from a Field Experiment
Benjamin
von
Walter, Wibke Heidig, Laura
Hansen, Torsten
Tomczak
114
Coordination Flexibility in Sales and Marketing: In-Depth Insights into an Important
New Concept
Belinda Devvsnap,
Milena
Micevski, John W. Cadogan
116
CREATING AND GROWING BUSINESS WITH SERVICES
The Impact of Different Modes of Customer Involvement on Service Innovativeness
Ruth Maria Stock, Sebastian
Dreher 118
Co-Creation in New Service Development: An Experiment
Monika
С.
Schuhmacher, Sabine Kuestcr, Sven Feurer 120
Growing with
Industriai
Services:
A
Conjigurational
Approach
Andreas Eggert, Eva Muenkhoff, Christoph Thiesbrummel 122
Patterns of Frontline Cognitive and
Emotional
Work and Its Customer Satisfaction
Consequences: A Pilot Study
Sunil Kumar Singh,
Detelina
Marinova, Jagdip
Singh
124
ORGANIZATIONAL CHALLENGES IN NEW PRODUCT DEVELOPMENT
Understanding Customer Involvement in Interorganizational
NPD
Teams
Ruth Maria Stock
125
Will It Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-
Performance Chain
Christian
Homburg,
Christina Kuehni, Jan Wieseke
126
Explicating the Effects of Regret and Disappointment on Escalation of Commitment
Sunil H. Contractor, Piyush Kumar
127
SUPPLY CHAIN AND CHANNELS IN RETAILING
Purchuse Intentions in Online Stores of Multichannel Retailers: Influence of
Congruity in Store-Attribute Dimensions and Self-Image
Vishag Badrinarayanan, Enrique
Becerra,
Sreedhar Madhavaram
129
Channel-Based Price Differentiation: Does It Affect Customer Retention and Is
It Feasible for Mobile Communications Retailers?
Michael Paul,
Julia Beckmann 131
Value-Attenuation in Distribution Networks: Insights from a Service Dominant-
Logic Perspective on Retail Out-of-Stocks
Joachim
Ehrenthal,
Thomas W. Gruen, Joerg S. Hofstetter
133
MIXING MARKETING, HEALTH, AND SAFETY: ISSUES AND IMPACT
What s Your Beef? The Effects of Ground Beef Nutrition Information Provision
and Lean/Fat Framing
Laurel Aynnc Cook, Scot Burton, Betsy Howlett
134
Health Promotion in Corporations Through Personal Intervention: Influencing
Factors and Outcomes
Morris George, John F. Tanner, Jr.
136
Adult and Teen Internet Safety Perceptions and Behaviors: A Comparative
Protection Motivation Theory Examination
Jeff Johnson, Shipra Gupta,
Les
Carlson, Nora J. Rifon, Robert Larose,
Elizabeth Taylor QuilJiam
1^8
Consumer Attitudes
Toward Sharing
Personal Health and Shopping Information:
A
Hierarchical Model to Understanding Privacy Concerns
Jodie L. Ferguson, Jennifer L. Fries, Pam Scholdcr Ellen
140
CORPORATE SOCIAL RESPONSIBILITY
From Responsibility to Opportunity? The Impact of Corporate Social Responsibility
on New Product Introductions
Xucraing Luo, Shuiii
Du
42
Communication and Shareholder Value: Understanding the Impact of Economic
and Social Values
Sascha
Raithef, Martina
Littich,
Manfred
Schwaiger 143
The Impact of Brand Crises on Consumer Reactions: The Role of Corporate Ability
and Corporate Social Responsibility
Ioannis Assiouras
145
The Impact of Retailers Corporate Social Responsibility on Price Fairness
Perceptions and Loyalty
Kusum L. Ailawadi, Y. Jackie Luan, Scott A. Neslin, Gail A. Taylor
154
PERSPECTIVES ON CAUSE-RELATED MARKETING
Collective Shopping for a Better World: Theoretical Background of the Carrotmob
and a Call for Further Research
Stefan Hoffmann,
Katharina Hutter 156
Firms Are Doing Well, but Who Is Doing Good? Customer Participation in CSR
Sponsored Causes
Scott A. Thompson,
Molan
Kirn
157
The Trustworthiness of Cause-Related Marketing: An Analysis of the
С
RM
Triad
with Agency Theory Perspective
Cnia-ying Chang, Ghi-Feng Yen, Yi-Chung Hu
159
Managing Charitable Giving: Cause Portfolio Dimensions and Their Impact on
Stakeholder Evaluations
A. Meike Eilert,
Stefanie
Rosen Robinson
161
DIGITAL ADVERTISING AND PROMOTIONS
Interest-Based Internet Advertising and Privacy Concerns: How to Increase the
Acceptance
o f
a Rising Marketing Phenomenon
Nicole
Groene,
Florian von
Wangcnheim,
Jan H.
Schumann
163
The Success of Product Placement: Integrating the National Brand in POP
Contents
Joo
M
wan Sco, Bumsoo Kim
165
Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group
Buying Sites
Keith S. Coulter, Anne
Roggeveen
167
A Value-Based Adoption Model of Mobile Couponing
Tc-Lin Chung, Brian Rutherford, JungKun Park
169
ONLINE
SOCIAL
NETWORKS
City Web Site and Engagement: A Bayesian
Belief
Network
Approach
Kyoungok
Kim,
Namhyoung
Kim,
Jacwook Lee, Seok Kang, Taewon
Suh
171
Commercialization of
Social Network Fan
Pages: An Empirical Assessment
Mare Schooling, David
M.
Woisetschläger, Christof Backhaus 172
Are
You Yourself
in Virtual World? An
Examination of the User-Avatar Gap in
Second Life
Azadeli Ka/eminia, Jacques
Nel, Esmaii
Salehi-Sangari
174
Evaluating the Role of Weak Ties in the Context of an Online Social Network
Michael
Obal,
Gordon Burtch, Werner Kunz
176
BRANDING AND SOCIAL MEDIA
Does Print Usage and Loyalty Affect Web Usage and Loyalty for Magazines?
Olli
Kuivalainen, Sanjit Sengupfa, Anssi Tarkiainen,
Hanna-Kaisa Eltonen 186
Online Brand
Fundom
on Social Networking Sites: The Impact of Fan Page Usage
and Engagement on Customer Relationships
Benedikt Jahn,
Werner Kunz
188
Passion-Push: Exploring the Relationship Between Passions and the Illegal
Downloading of Digital Music Files
Waros Ngamsiriudom
190
Brand Communication in the Era of Social Media: Do Companies Risk Losing
Control?
Verena
Schoen muller,
Daniela
В,
Schäfer, Manfred Bruhn 192
ONLINE WORD
OF MOUTH
-
I
What s Not to Like? Consumer Responses to Word-of-Mouth Communication in
On-Line Social Networks
Keith S. Coulter, Anne
Roggeveen
194
The Effects of Online Reviews on Consumers Response: The Moderating Rales of
Regulatory Focus and Gender
Yucming
Zou,
Leona Tam
196
Information Source Effects on Deal Evaluation: Who Makes the Best Messenger?
Anthony (Hongbum) Kim, Scott A. Thompson
198
The Impact of Social Loyalty and Social Word-of-Mouth on Sales
Girish Ramani, V. Kumar
200
The Quality of Electronic Customer-to-Customer Interaction
Dominik
Georgi,
Moritz
Mink
201
What Customer Reviews Influence Online Purchase Decisions? Toward a Better
Understanding of Electronic WOM in Online-Shops
Klaus-Peter
Wiedniami,
Sascha Langer, Jens Friedlandt 203
Failing to Follow Your Own Star: Preference Formation, Deviation, and the
Negative Influence of Community-Feedback on Self-Designable Products
Christian
Hildebrand,
Лап
R.
Landwehr, Andreas Herrmann 205
What
Drives
Experiential Product Reviewers of Third-Party Websites?
Enping (Shirley) Mai,
Jun
Yang, Joseph Ben-Ur
207
CONSUMPTION IN THE DIGITAL, MOBILE, AND ONLINE WORLD
Website Characteristics Effects on Online Consumer Intentions and Online
Purchases: An Empirical Literature Review
Mine Diren
208
How Can E-Tailers improve Patronage Intentions by Providing Experiential
Values?
Saeed Shobeiri, Michel
Laroche, Ebrahim
Mazaheri
217
Determinants and Outcomes of Consumer Digital Piracy Behavior: Cross-Cultural
Validation
Mareja
Kos
KokSic,
Monika Kukar-Kinney, Irena
Vida
218
Perso nalìztition
of
Coupons
in the Context of Mobile Services: The Role of
Regulatory Relevance
Saman
Knajchzadeh,
Harmen Oppewal,
Dewi Tojib
220
WHEN CONSUMERS GET EMOTIONAL
You Are the University You Attend: Compulsive Buying and College-Branded
Merchandise
Monika
Kukar-Kinney, Kent B. Monroe, Amra Kramo-Aluk
222
The New Me: An Examination of the Role of Anticipatory Emotions in Elective
Cosmetic Surgery Decisions
Atefeh Yazdanpiirast
224
The Effects of Personal Agency on Disappointment
Sunii II. Contractor, Piyush Kumar
226
Consumers
Strategies to Cope with Overload Confusion-Induced Stress
Marion Brandstaetter, Thomas Foscht, Cesar Maloles
228
ENGAGING CONSUMERS THROUGH MUSIC AND CELEBRITY
Admiration: An Important Determinant of Celebrity Effectiveness
Michael Basil
229
Celebreality vs. Reality Stars: How Do They Affect Product Endorsements?
Gina
A. Tran
238
The Effects of Music on the Time Course and Number of Buy Decisions
Daniel E. Gaygcn
240
Pleasant Music s Relationship with Patronage Experience and Return Intentions
in Retail and Service Environments
Valerie L. Vaccaro, Suchcta Ahlavvat, Veyscl Yucetepe, Myung-Soo Lee
242
CURRENT ISSUES IN PRICE PERCEPTION
Does Personality Influence Price Perception? An Empirical Study
Stefanie
Scholz,
Isabelle
Hillcbrandt,
Bjocrn
Sven Ivens 244
Asymmetrie
Price
Range
Effects on Vertical Extensions
Nicolas
Pontes,
Mauricio
Palmeira,
Colin
Jcvons
252
Seeing Dollar Signs: The Influence of Consumer Shopping Motives on Perception
of Store Price image
Courtney Szocs, Sajeev Varki
254
WHEN PRICING REFLECTS FAIRNESS, WHEN IT REFLECTS PRESTIGE
Practice What You Preach Consumers Perception and Acceptance of a Price
Increase Justified by a Company s Social Commitment
Verena
Schoenmüiler,
Daniel
Heinrich,
Hans
H.
Bauer 256
Price Complexity and Perceptions of Price Fairness: The Moderating Effect of Need
for Cognition
Sabine
Kuester, Barbara Broermann,
Sven Feurer, Monika
С,
Schuhmacher 258
Prestige for Narcissists: Product Price or Store Image?
Iman Naderi
260
YOU GET WHAT YOU PAY FOR: OPTIMAL PRICING STRATEGIES
Price Raise or Quantity Decrease: Choosing the Optimal Price Increase Strategy
for Consumer Goods
David
Bialter,
Reto
Hofstetter, Harley Krohmer, Klaus Miller, John Zhang
262
There Is Nothing Permanent Except Change: Analyzing Individual Price Dynamics
in Pay-What-You-Want Situations
Jan Wieseke, Mario
Rese,
Wiebke
Rasmussen,
Laura Marie Schons,
Wolf-Christian Strotmann, Daniel Weber
264
Effects of Product Virtual Experience on Consumers Willingness to Pay in
Participative Pricing Mechanisms
Fei Lee Weisstein,
Shir Way
Siew,
Kent B. Monroe
266
TOUCH, HUMOR, AND EXPERIENTIAL CONSUMPTION
Does Product Expertise Affect the Need to Touch Products? An Online Shopping
Examination
Atefeh Yazdanparast
268
Does Sexual Humor Work on Mars, but Not on Venus? Exploring Consumer
Acceptance of Sexually Humorous Advertising by Gendered Brands
J. Mark Mayer. Piyush Kumar,
Hyc
Jin Yoon
270
Order Effects of Sampling Similar Versus Dissimilar Experiential Products
Dipayan Biswas, Donald
Lehmann,
Lauren Labrecque,
Ereni
Markos 272
RELATING TO CONSUMERS
Road to Perdition? The Phenomenon of Consumer Relationship Fading
Heiner
Evanschitzky, B. Ramascshan, Fazlul K. Rabbancc, Christian Brock
274
Cross-Selling in Service Recovery Encounters: Staying Under the Customer s Radar
to Avoid Salesperson Stereotype Activation
Claudia Jasmand,
Vera Blazevic,
Ko de
Ruyter
Unified Framework of the Effects of Relationship Quality Under Service Failure:
Literature Review and Conceptual Framework
Yi-Fen Liu 278
SAVVY CONSUMERS: REACTIONS TO PRODUCT-HARM
Don
Ί
Toy with Us! Parents
Reactions to Toy Product Recalls
William H. Murphy, Monica M.
Popa
279
The Effect of Self-Construal on Consumers1 Attribution to Product-Harm Crises:
The Moderating Role of Commitment
Hongyan Jiang, Haizbong Wang, Shi Zhang, Kelly
Tian
281
The Effects of Multiple Front-of-Package Nutrition Disclosures on Food Package
Evaluations
Christopher L. Newman, Elizabeth Howlett, Scot Burton
283
AFFECT, POWER, AND INTIMACY IN SERVICE ENCOUNTERS
Commercial intimacy: Examining Intimate Experiences Within Service Encounters
Aubrey R. Fowler III, Jie
Gao
Fowler
285
Power Drives Consumer Perception Following Service Failure
Agung Yoga Sembada, Yelena Tsarenko, Dcwi Tojib
287
The Role of Employees Affective Displays in Customer-Service Provider Interactions
Ze Wang, Surendra
N.
Singh, Monica Biernat, Sanjay Mishra
289
FALLING IN LINE: CONSUMER COMPLIANCE
The Pivotal Role of Different Risk Dimensions as Obstacles to Piracy Product
Consumption
Robert Mai, Thomas
Niemand 291
Stimulating Patient Compliance via Self-Service Technologies
Kai N. Bergner,
Tomas Falk, Hans
H.
Bauer, Julia Czernetzki, Jörg Hölzing 302
Mess Customization Made Easy: When Individual Fantastical Thinking Matters
Giulia Minierò,
Michela
Addis, Francesco
Ricotta
303
UNDERSTANDING INDIVIDUAL DIFFERENCES AMONG CONSUMERS
Emotional Contagion Influencing Product Evaluation: Differences in Gender
Giuliana Isabella
305
Perceived Customer
Discrimination:
Scale Development and Validation
Gianfranco
Walsh, Nicole
Kliimer-Möller,
David Dose, Patrick Hille,
Simon
Brach
ЗІ
4
Exploring Fashionistas: Fashion Periodicals, Retailer Strategies, Consumer
Perceptions, and a Framework for Fashionista Identification
Courtney Szocs, Sreedhar Madhavaram
315
THE CASE FOR ALIGNMENT IN MARKETING EDUCATION: STUDENTS,
PROFESSOR, CURRICULUM AND CONTEXT
/
Want My Professor to Care: But About What? Student Evaluation of Teaching in
a Service Environment
Dennis E. Clayson
317
Curriculum Alignment for Improved Learning Outcomes
David
Raska,
Eileen Wcisenbach Keller, Doris Shaw
318
CRM Systems as a Form of Social Media for Business: The Value of incorporating
CRM Experiential Learning in Sales/Marketing Education
Xin Wang, Riley Dugan, Jane
Sojka
320
Delivering Quality instruction to Mega-Classes: A Successful Solution to Dwindling
Resources and Growing Student Bodies
Rebeca
Pcrrcn, Carolyn A. Massiah, Ronald E, Michaels
322
E-LEARNING IN MARKETING
Assessing the Acceptance of
Е
-Textbooks Through the Theoretical Testing of
Business Student Attitudes
Esther Swilley
323
The Impact of Social Capital and Personality Traits on Students E-Learning
Experience
Jun
Vang, June
Lu, Chun-Sheng
Yu, Linda Hayes
325
Student Centered Marketing Education Through Open Learning Resources and
Web
2.0
Tools
Rosalyn J.
Rufer, Ruifang
Hope Adams
327
GLOBALIZATION, NETWORKING, INFORMATION, AND EVOLUTION
Toward an Evolutionary Theory of Competitive Actions
Jukka Luoma,
Jaakko
Aspara,
Henrikki Tikkanen
335
The Marketing of information in the
Information
Age
Ronald E. Goldsmith, Charles
F. Hofacker 337
A Postcolonial
Critique of the Globalization of Popular Culture: The Case of K-Pop
Soonkwan Hong
339
CULTURAL INFLUENCES IN INTERNATIONAL MARKETING
A Cross-Cultural Investigation of the
Positivity
Effect
Jianping Liang, Zengxiang Chen, Haizhong Wang, Kyle B. Murray
340
What Keeps Consumers from Buying Organic Food? Individual, Product, and
Situational Determinants of Organic Food Buying Behavior in a Cross-JSutional
Context
Katja
Soyez,
June N.P. Francis, Maria M. Smirnova
343
Extracting Nuances of Cross-Cult
ural
Concerns for Marketing: A Study Using
Muslim/Western Reviews Concerning Two Films
Fiona Sussan, Laurie A. Meamber, Kevin McCrohan
345
German
Americans vs. Chinese Americans: Comparing Three Generations of
immigrant Consumers
Mohammadaii Zolfagharian, Ebru Ulusoy Akgun
354
IMPROVING PERFORMANCE IN INTERNATIONAL MARKETS
The Moderating Role of Neutralizations in the Consumption of High-End Pirated
Products
Laura Serviere-Munoz, Penny Simpson
355
The Moderating Effects of National Innovation Systems on the Firm Innovativeness-
Performance Relationship
Ahmet H. Kirca,
Gaia Ruberà
357
The Impacts of Market-Based Resources on Export Performance: Empirical
Examination of Non-Linear and Moderating Effects
Nathaniel
Boso,
John W. Cadogan, Vicky M. Story
358
Market Orientation, Marketing Capabilities, Sales Strategy, and Performance in
Export Market Ventures
Evangelia
Katsikea, Marios Theodusiou, George Avlonitis.
Katerina
Makri
360
ORGANIZATIONAL BEHAVIORS AND ISSUES IN INTERNATIONAL
MARKETING
Grass Looks Greener on the Other Side: Cultural Influence on Environmental
Behavior
Yoon-Na Cho,
Anastasia
Thy
ro
f f,
Molly I. Rapert, Seong-Yeon Park,
Hyun Ju Lee
362
Examining Ethnic Consumers
Attitudes Toward Ethnic Enterprises
Ronnie (Chuang Rang)
Gao,
Yanliu Huang,
Trina Larsen
Andras
364
Do Perceptions of Market Orientation Vary Across Functions and Across Hierarchies
in Emerging Economy Settings / Evidence from Business Group Firms in Turkey
Attila
Yaprak, Cenk Kocas,
Burcii Tasoluk
366
The International Growth of Emerging Market Firms: Evidence from India
Sourindra Banerjec, Jaideep C. Prabhu, Rajesh K. Chandy
368
RESEARCH IN INTERNATIONAL BRANDING AND SERVICES
Implicit Country Attitudes and Their Spontaneous Influence on Cognitive and
Affective Dimensions of the Brand Image
Marc Florian Herz,
Ađamantios Diamantopoulos
370
An Assessment of
Globul
Branding Research: Co-Citation Analysis as a Tool to
Evaluate a Literature Area
Brian R. Chabowski, Saeed Samiee, G.
Tomas
M.
Hult
372
The Expression and Suppression of Accent-Based Biases in Services
Zc Wang, Aaron D.
Arndt, Surendra N.
Singh, Monica Biernat, Fan Liu
373
MARKETING ANALYTICS AND RESEARCH I
Thematic Discrepancy Analysis: Producing Insights to Target Lurkers
James M. Lovcland, Scott A. Thompson, Paul W. Fombcllc
375
The Dynamic Impact of Fan Sign-
Ups
and Word-of-Mouth on Sales: Evidence
from a Social Networking Website
Girish Ramani, V. Kumar,
Hua
Chang
377
Determinants and Consequences of the Net Promoter Score: A Dynamic Approach
Irina
Hoof, David M.
Woisetschlägcr, Christof Backhaus 379
Would You Like Some More? Voluntary Choice Sets and
Progressive
incentive
Alignment in Conjoint Analysis
Felix Eggers
381
MARKETING ANALYTICS AND RESEARCH II
Strategic Upfroiit Marketing Channel Integration as an Entry Barrier
Kenji
Marsul
383
Performance Implications of Organizational Controls in Marketing: Complementary
Roles of Performance Measurement and Market Orientation
Johanna
Frösén,
Matti
Jaakkola, Jukka Luoina, Henrikki Tikkanen
385
Developing Typologies Using Qualitative Comparative Analysis (QCA): An
Illustration
Andrea Ordanini, Edwin J. Mjssen
387
Effects of Survey Formats on Brand Halo Response
Thomas J. Madden, Martin S. Roth, William R. Dillon
388
Transnational Business and Their Mandate to Serve Consumers
Ronald Paul Hill, Kelly
Đ.
Martin
390
AUTHOR INDEX
|
| any_adam_object | 1 |
| author | Bharadwaj, Sunda |
| author_facet | Bharadwaj, Sunda |
| author_role | aut |
| author_sort | Bharadwaj, Sunda |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV041012057 |
| classification_rvk | QP 600 |
| collection | ebook |
| ctrlnum | (OCoLC)854710663 (DE-599)BVBBV041012057 |
| discipline | Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| genre | (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV041012057 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:37:12Z |
| institution | BVB |
| institution_GND | (DE-588)1002163-2 (DE-588)1034762745 |
| isbn | 9781622766499 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025989625 |
| oclc_num | 854710663 |
| open_access_boolean | 1 |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XXII, 397 S. graf. Darst. 27 cm |
| psigel | ebook |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Curran Ass. |
| record_format | marc |
| series | Marketing theory and applications |
| series2 | Marketing theory and applications |
| spelling | Bharadwaj, Sunda Verfasser aut AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 eds.: Sundar Bharadwaj ... Red Hook, NY Curran Ass. 2012 XXII, 397 S. graf. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Marketing theory and applications 23 Includes bibliographical references and index AMA Educators Marketing theory (DE-588)1071861417 Konferenzschrift gnd-content American Marketing Association Sonstige (DE-588)1002163-2 oth Winter Educators' Conference 2012 St. Petersburg, Fla. Sonstige (DE-588)1034762745 oth Marketing theory and applications 23 (DE-604)BV008870033 23 http://www.davidraska.com/David_Raska/Downloads/2012_Winter_Proceedings.pdf kostenfrei Volltext Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025989625&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bharadwaj, Sunda AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 Marketing theory and applications AMA Educators Marketing theory |
| subject_GND | (DE-588)1071861417 |
| title | AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 |
| title_auth | AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 |
| title_exact_search | AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 |
| title_full | AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 eds.: Sundar Bharadwaj ... |
| title_fullStr | AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 eds.: Sundar Bharadwaj ... |
| title_full_unstemmed | AMA winter educators conference 2012 St. Petersburg, Florida, USA, 17-19 February 2012 eds.: Sundar Bharadwaj ... |
| title_short | AMA winter educators conference 2012 |
| title_sort | ama winter educators conference 2012 st petersburg florida usa 17 19 february 2012 |
| title_sub | St. Petersburg, Florida, USA, 17-19 February 2012 |
| topic | AMA Educators Marketing theory |
| topic_facet | AMA Educators Marketing theory Konferenzschrift |
| url | http://www.davidraska.com/David_Raska/Downloads/2012_Winter_Proceedings.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025989625&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV008870033 |
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