Holdings: Internationales Marketing

Internationales Marketing:

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Bibliographic Details
New Title:	Swoboda, Bernhard, 1965- Internationales Marketing
Main Authors:	Zentes, Joachim 1947- (Author), Swoboda, Bernhard 1965- (Author), Schramm-Klein, Hanna 1974- (Author)
Format:	Book
Language:	German
Published:	München Vahlen 2013
Edition:	3., überarb. Aufl.
Series:	Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Subjects:	Internationales Marketing Lehrbuch
Online Access:	Inhaltsverzeichnis
Item Description:	Literaturverz. S. [599] - 647
Physical Description:	XXXIII, 662 S. Ill., graph. Darst., Kt.
ISBN:	9783800646692 3800646692

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MARC


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Record in the Search Index

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author	Zentes, Joachim 1947- Swoboda, Bernhard 1965- Schramm-Klein, Hanna 1974-
author_GND	(DE-588)115533907 (DE-588)115533893 (DE-588)124525563
author_facet	Zentes, Joachim 1947- Swoboda, Bernhard 1965- Schramm-Klein, Hanna 1974-
author_role	aut aut aut
author_sort	Zentes, Joachim 1947-
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building	Verbundindex
bvnumber	BV041001006
classification_rvk	QP 680
classification_tum	WIR 800f
ctrlnum	(OCoLC)862795634 (DE-599)DNB1032596007
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3., überarb. Aufl.
format	Book
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illustrated	Illustrated
indexdate	2025-04-24T12:00:39Z
institution	BVB
isbn	9783800646692 3800646692
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025978601
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open_access_boolean
owner	DE-355 DE-BY-UBR DE-945 DE-M382 DE-522 DE-521 DE-898 DE-BY-UBR DE-634 DE-860 DE-92 DE-1050 DE-1051 DE-2070s DE-573 DE-19 DE-BY-UBM DE-1049 DE-M347 DE-12 DE-523 DE-859 DE-1043 DE-20 DE-1102 DE-473 DE-BY-UBG DE-739 DE-Aug4 DE-188 DE-91 DE-BY-TUM DE-1029 DE-83 DE-861
owner_facet	DE-355 DE-BY-UBR DE-945 DE-M382 DE-522 DE-521 DE-898 DE-BY-UBR DE-634 DE-860 DE-92 DE-1050 DE-1051 DE-2070s DE-573 DE-19 DE-BY-UBM DE-1049 DE-M347 DE-12 DE-523 DE-859 DE-1043 DE-20 DE-1102 DE-473 DE-BY-UBG DE-739 DE-Aug4 DE-188 DE-91 DE-BY-TUM DE-1029 DE-83 DE-861
physical	XXXIII, 662 S. Ill., graph. Darst., Kt.
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Vahlen
record_format	marc
series2	Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
spelling	Zentes, Joachim 1947- Verfasser (DE-588)115533907 aut Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein 3., überarb. Aufl. München Vahlen 2013 XXXIII, 662 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Literaturverz. S. [599] - 647 Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Swoboda, Bernhard 1965- Verfasser (DE-588)115533893 aut Schramm-Klein, Hanna 1974- Verfasser (DE-588)124525563 aut Erscheint auch als Online-Ausgabe 978-3-8006-4670-8 (DE-604)BV042135594 Vorangegangen ist 978-3-8006-3718-8 (DE-604)BV035866595 Ersetzt durch Swoboda, Bernhard, 1965- 4. Auflage Internationales Marketing München : Vahlen, 2022 978-3-8006-6450-4 (DE-604)BV047221830 DNB Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025978601&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Zentes, Joachim 1947- Swoboda, Bernhard 1965- Schramm-Klein, Hanna 1974- Internationales Marketing Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4123623-3
title	Internationales Marketing
title_auth	Internationales Marketing
title_exact_search	Internationales Marketing
title_full	Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein
title_fullStr	Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein
title_full_unstemmed	Internationales Marketing Joachim Zentes ; Bernhard Swoboda ; Hanna Schramm-Klein
title_new	Swoboda, Bernhard, 1965- Internationales Marketing
title_short	Internationales Marketing
title_sort	internationales marketing
topic	Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Internationales Marketing Lehrbuch
url	https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025978601&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT zentesjoachim internationalesmarketing AT swobodabernhard internationalesmarketing AT schrammkleinhanna internationalesmarketing

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