Ambush marketing in sports: theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2013
|
| Schriftenreihe: | Routledge sports marketing
|
| Schlagworte: | |
| Beschreibung: | X, 157 S. |
| ISBN: | 9780415626781 |
Internformat
MARC
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|---|---|---|---|
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| 008 | 130516s2013 xxu |||| 00||| eng d | ||
| 010 | |a 2012037500 | ||
| 020 | |a 9780415626781 |c hbk |9 978-0-415-62678-1 | ||
| 035 | |a (DE-599)BVBBV040999692 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Nufer, Gerd |d 1970- |e Verfasser |0 (DE-588)120707918 |4 aut | |
| 245 | 1 | 0 | |a Ambush marketing in sports |b theory and practice |c Gerd Nufer |
| 264 | 1 | |a New York |b Routledge |c 2013 | |
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| 490 | 0 | |a Routledge sports marketing | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025977318 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Nufer, Gerd 1970- |
| author_GND | (DE-588)120707918 |
| author_facet | Nufer, Gerd 1970- |
| author_role | aut |
| author_sort | Nufer, Gerd 1970- |
| author_variant | g n gn |
| building | Verbundindex |
| bvnumber | BV040999692 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV716 |
| callnumber-raw | GV716 |
| callnumber-search | GV716 |
| callnumber-sort | GV 3716 |
| callnumber-subject | GV - Leisure and Recreation |
| ctrlnum | (DE-599)BVBBV040999692 |
| dewey-full | 796.06/9 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.06/9 |
| dewey-search | 796.06/9 |
| dewey-sort | 3796.06 19 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Book |
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| id | DE-604.BV040999692 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:37:08Z |
| institution | BVB |
| isbn | 9780415626781 |
| language | English |
| lccn | 2012037500 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025977318 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | X, 157 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge sports marketing |
| spelling | Nufer, Gerd 1970- Verfasser (DE-588)120707918 aut Ambush marketing in sports theory and practice Gerd Nufer New York Routledge 2013 X, 157 S. txt rdacontent n rdamedia nc rdacarrier Routledge sports marketing Sports Marketing Corporate sponsorship Erscheint auch als Online-Ausgabe 978-0-203-37128-2 |
| spellingShingle | Nufer, Gerd 1970- Ambush marketing in sports theory and practice Sports Marketing Corporate sponsorship |
| title | Ambush marketing in sports theory and practice |
| title_auth | Ambush marketing in sports theory and practice |
| title_exact_search | Ambush marketing in sports theory and practice |
| title_full | Ambush marketing in sports theory and practice Gerd Nufer |
| title_fullStr | Ambush marketing in sports theory and practice Gerd Nufer |
| title_full_unstemmed | Ambush marketing in sports theory and practice Gerd Nufer |
| title_short | Ambush marketing in sports |
| title_sort | ambush marketing in sports theory and practice |
| title_sub | theory and practice |
| topic | Sports Marketing Corporate sponsorship |
| topic_facet | Sports Marketing Corporate sponsorship |
| work_keys_str_mv | AT nufergerd ambushmarketinginsportstheoryandpractice |