Clemenz, J. (2012). Implications of consumers' brand-related cognitions for their perception of product quality: Experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty. Apprimus.
Chicago Style (17th ed.) CitationClemenz, Julian. Implications of Consumers' Brand-related Cognitions for Their Perception of Product Quality: Experiences, Associations, Emotional Attachments and Their Effect on Perceived Quality, Customer Satisfaction and Loyalty. [Aachen]: Apprimus, 2012.
MLA (9th ed.) CitationClemenz, Julian. Implications of Consumers' Brand-related Cognitions for Their Perception of Product Quality: Experiences, Associations, Emotional Attachments and Their Effect on Perceived Quality, Customer Satisfaction and Loyalty. Apprimus, 2012.