Implications of consumers' brand-related cognitions for their perception of product quality: experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
[Aachen]
Apprimus
2012
|
| Schriftenreihe: | Edition Wissenschaft - Apprimus
|
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | VIII, 131 S. graph. Darst. 21 cm |
Internformat
MARC
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| 245 | 1 | 0 | |a Implications of consumers' brand-related cognitions for their perception of product quality |b experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty |c vorgelegt von Julian Nicolai Clemenz |
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Datensatz im Suchindex
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| adam_text | This dissertation thesis examines new insights in the field of consumers brand-related
cognitions (i.e. what they think and feel about brands), how these are mutually related,
and how they affect their perception of product quality, which is one major predictor for
their preferences and purchase decisions.
More precisely, it takes into consideration the experiences, attachments, attitudes and as¬
sociations consumers make with brands, and also integrates their individual psychological
disposition to include brands as a part of how they see themselves. With this approach,
this thesis contributes to the current academic discussion of the two literature streams
of brand management and perceived quality, by developing a larger context for recent
findings and building a bridge between two directions of consumer research. Recent re¬
search calls from leading consumer researchers are analyzed and answered in this thesis,
and also new questions and avenues for further research are proposed.
These findings have important implications for marketing academics and practitioners,
as it helps them to understand what consumers think and feel about brands, and which
consequences these cognitions have on their behavior, i.e. their perception of product
quality, their preferences, satisfaction and loyalty.
IMAGE 1
CONTENTS
OVERVIEW......................................................................................................................ILL
FIGURES........................................................................................................................
VII
ACRONYMS VIII
1 INTRODUCTION
..............................................................................................................
1
1.1 RELEVANCE FOR RESEARCH AND PRACTICE 1
1.2 POTENTIAL CONTRIBUTION 2
1.3 RESEARCH STRUCTURE 4
2 CONCEPTUAL FOUNDATIONS
..........................................................................................
7
2.1 ASPECTS OF BRAND-RELATED COGNITION 7
2.1.1 BRAND EXPERIENCES 7
2.1.2 EMOTIONAL ATTACHMENT TO BRANDS 8
2.1.3 BRAND ENGAGEMENT IN SELF-CONCEPT 8
2.1.4 BRAND ATTITUDES... 9
2.1.5 BRAND PERSONALITY 9
2.2 PERCEPTION OF PRODUCT QUALITY 11
3 THEORETICAL BACKGROUND AND DEVELOPMENT OF RESEARCH MODEL . . 13
3.1 RELEVANT FRAMEWORKS 13
3.1.1 SYSTEMS MODEL OF BRAND ANTECEDENTS AND CONSEQUENCES 13
3.1.2 BRAND EQUITY AS A SIGNALING PHENOMENON 14
3.2 UNDERLYING THEORIES 15
3.2.1 INFORMATION INTEGRATION 15
3.2.2 SIGNALING THEORY ; 16
3.2.3 INDIVIDUAL SELF-ENHANCEMENT 16
3.3 DEVELOPMENT OF RESEARCH MODEL 17
4 EXISTING RESEARCH DEFICITS AND CORRESPONDING RESEARCH QUESTIONS 19
4.1 IDENTIFICATION OF RESEARCH DEFICITS 19
V
IMAGE 2
4.1.1 RESEARCH DEFICIT 1 20
4.1.2 RESEARCH DEFICIT 2 20
4.1.3 RESEARCH DEFICIT 3 21
4.1.4 RESEARCH DEFICIT 4 21
4.1.5 RESEARCH DEFICIT 5 22
4.2 DEDUCTION OF RESEARCH QUESTIONS 22
5 SUMMARY OF RESEARCH PAPERS 27
5. 1 RESEARCH PAPER I: BINDING EXPERIENCES: THE ROLE OF CONSUMER S BRAND
ENGAGEMENT IN SELF-CONCEPT IN THE RELATIONSHIP BETWEEN BRAND EXPERIENCES
AND EMOTIONAL ATTACHMENT 27
5.2 RESEARCH PAPER II: THE TIES THAT BLIND : HOW EMOTIONAL ATTACHMENT
TO A
BRAND IMPACTS PERCEIVED QUALITY 29
5.3 RESEARCH PAPER III: IMPACT OF CONSUMERS ATTITUDE TOWARDS A BRAND ON
THEIR
PERCEPTION OF DIFFERENT DIMENSIONS OF QUALITY 31
5.4 RESEARCH PAPER IV: HOW THE PERSONALITY OF A BRAND IMPACTS THE
PERCEPTION OF
DIFFERENT DIMENSIONS OF QUALITY 32
APPENDIX....... 35
REFERENCES 51
RESEARCH PAPERS 57
RESEARCH PAPER I: BINDING EXPERIENCES: THE ROLE OF CONSUMER S BRAND
ENGAGEMENT IN SELF-CONCEPT IN THE RELATIONSHIP BETWEEN BRAND EXPERIENCES
AND
EMOTIONAL ATTACHMENT. 59
RESEARCH PAPER II: THE TIES THAT BLIND : HOW EMOTIONAL ATTACHMENT TO A
BRAND IMPACTS PERCEIVED QUALITY 69
RESEARCH PAPER III: IMPACT OF CONSUMERS ATTITUDE TOWARDS A BRAND ON
THEIR
PERCEPTION OF DIFFERENT DIMENSIONS OF QUALITY 81
RESEARCH PAPER IV: HOW THE PERSONALITY OF A BRAND IMPACTS THE PERCEPTION
OF DIFFERENT DIMENSIONS OF QUALITY 97
VI
|
| any_adam_object | 1 |
| author | Clemenz, Julian |
| author_GND | (DE-588)1020894636 |
| author_facet | Clemenz, Julian |
| author_role | aut |
| author_sort | Clemenz, Julian |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | BV040999405 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)829320343 (DE-599)DNB1029070911 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| language | German |
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| spelling | Clemenz, Julian Verfasser (DE-588)1020894636 aut Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty vorgelegt von Julian Nicolai Clemenz [Aachen] Apprimus 2012 VIII, 131 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Edition Wissenschaft - Apprimus Zugl.: Aachen, Techn. Hochsch., Diss., 2012 Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Qualität (DE-588)4047966-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenartikel (DE-588)4037584-5 s Qualität (DE-588)4047966-3 s Verbraucherzufriedenheit (DE-588)4129147-5 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025977039&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025977039&sequence=000005&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Clemenz, Julian Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty Verbraucherzufriedenheit (DE-588)4129147-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd Qualität (DE-588)4047966-3 gnd |
| subject_GND | (DE-588)4129147-5 (DE-588)4062644-1 (DE-588)4037584-5 (DE-588)4047966-3 (DE-588)4113937-9 |
| title | Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty |
| title_auth | Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty |
| title_exact_search | Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty |
| title_full | Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty vorgelegt von Julian Nicolai Clemenz |
| title_fullStr | Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty vorgelegt von Julian Nicolai Clemenz |
| title_full_unstemmed | Implications of consumers' brand-related cognitions for their perception of product quality experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty vorgelegt von Julian Nicolai Clemenz |
| title_short | Implications of consumers' brand-related cognitions for their perception of product quality |
| title_sort | implications of consumers brand related cognitions for their perception of product quality experiences associations emotional attachments and their effect on perceived quality customer satisfaction and loyalty |
| title_sub | experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty |
| topic | Verbraucherzufriedenheit (DE-588)4129147-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd Qualität (DE-588)4047966-3 gnd |
| topic_facet | Verbraucherzufriedenheit Verbraucherverhalten Markenartikel Qualität Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025977039&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025977039&sequence=000005&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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