Marketing your library's electronic resources: a how-to-do-it manual for libarians
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Neal-Schuman
2013
|
| Schriftenreihe: | How-to-do-it manuals for librarians
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index Erscheint: Oktober 2012 |
| Beschreibung: | XXI, 177 S. |
| ISBN: | 9781555708894 |
Internformat
MARC
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| 490 | 0 | |a How-to-do-it manuals for librarians | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Erscheint: Oktober 2012 | ||
| 650 | 4 | |a Libraries |x Special collections |x Electronic information resources | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Electronic information resources |x Marketing | |
| 650 | 4 | |a Libraries |z United States |x Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804150325005778944 |
|---|---|
| adam_text | MARKETING YOUR LIBRARY S ELECTRONIC RESOURCES
/ KENNEDY, MARIE R.
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
DETERMINING THE PURPOSE OF YOUR MARKETING PLAN
FASHIONING YOUR MARKETING PLAN
IMPLEMENTING YOUR MARKETING PLAN
CONSTRUCTING YOUR WRITTEN MARKETING PLAN REPORT
ASSESSING YOUR MARKETING PLAN
REVISING AND UPDATING YOUR MARKETING PLAN (LATHER, RINSE, AND REPEAT)
SAMPLE MARKETING PLANS. EXAMPLE 1, MARKETING PLAN FROM AN ALL-ELECTRONIC
LIBRARY
EXAMPLE 2. MARKETING PLAN FROM A PUBLIC LIBRARY, SAMPLE 1
EXAMPLE 3. MARKETING PLAN FROM A PUBLIC LIBRARY, SAMPLE 2
EXAMPLE 4. MARKETING PLAN FROM A UNIVERSITY LIBRARY
APPENDIX 1. MILLER LIBRARY LOGO
APPENDIX 2. ACTIVITY PLANNING FEEDBACK
APPENDIX 3. SPEAKER ASSESSMENT FORM
APPENDIX 4. TARGET AUDIENCE/SPECIFIC MEDIA
APPENDIX 5. MEDIA CONTACTS
APPENDIX 6. MARKETING TIMELINE FOR STANDING ANNUAL ACTIVITIES
APPENDIX 7. PUBLIC RELATION/MARKETING REQUEST
APPENDIX 8. FLIER POSTING INFORMATION ; MAILBOX STUFFING INFORMATION
APPENDIX 9. TABLE TENT GUIDELINES FOR CAMPUS DINING HALLS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| callnumber-first | Z - Library Science |
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| dewey-full | 025.2/84 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 025 - Operations of libraries and archives |
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| dewey-search | 025.2/84 |
| dewey-sort | 225.2 284 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Book |
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| spelling | Kennedy, Marie R. Verfasser (DE-588)1036625052 aut Marketing your library's electronic resources a how-to-do-it manual for libarians Marie R. Kennedy, ; Cheryl LaGuardia Chicago Neal-Schuman 2013 XXI, 177 S. txt rdacontent n rdamedia nc rdacarrier How-to-do-it manuals for librarians Includes bibliographical references and index Erscheint: Oktober 2012 Libraries Special collections Electronic information resources Libraries Marketing Electronic information resources Marketing Libraries United States Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Elektronische Bibliothek (DE-588)4380940-6 gnd rswk-swf USA (DE-588)4151278-9 Einführung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Elektronische Bibliothek (DE-588)4380940-6 s Marketing (DE-588)4037589-4 s DE-604 LaGuardia, Cheryl Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025976629&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kennedy, Marie R. LaGuardia, Cheryl Marketing your library's electronic resources a how-to-do-it manual for libarians Libraries Special collections Electronic information resources Libraries Marketing Electronic information resources Marketing Libraries United States Marketing Case studies Marketing (DE-588)4037589-4 gnd Elektronische Bibliothek (DE-588)4380940-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4380940-6 (DE-588)4151278-9 (DE-588)4522595-3 |
| title | Marketing your library's electronic resources a how-to-do-it manual for libarians |
| title_auth | Marketing your library's electronic resources a how-to-do-it manual for libarians |
| title_exact_search | Marketing your library's electronic resources a how-to-do-it manual for libarians |
| title_full | Marketing your library's electronic resources a how-to-do-it manual for libarians Marie R. Kennedy, ; Cheryl LaGuardia |
| title_fullStr | Marketing your library's electronic resources a how-to-do-it manual for libarians Marie R. Kennedy, ; Cheryl LaGuardia |
| title_full_unstemmed | Marketing your library's electronic resources a how-to-do-it manual for libarians Marie R. Kennedy, ; Cheryl LaGuardia |
| title_short | Marketing your library's electronic resources |
| title_sort | marketing your library s electronic resources a how to do it manual for libarians |
| title_sub | a how-to-do-it manual for libarians |
| topic | Libraries Special collections Electronic information resources Libraries Marketing Electronic information resources Marketing Libraries United States Marketing Case studies Marketing (DE-588)4037589-4 gnd Elektronische Bibliothek (DE-588)4380940-6 gnd |
| topic_facet | Libraries Special collections Electronic information resources Libraries Marketing Electronic information resources Marketing Libraries United States Marketing Case studies Marketing Elektronische Bibliothek USA Einführung Fallstudiensammlung |
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