Precision pricing: Measuring consumers' willingness to pay accurately
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Norderstedt
Books on Demand
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. 210 mm x 148 mm, 430 gr. |
| ISBN: | 9783837095586 |
Internformat
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Datensatz im Suchindex
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| adam_text |
Titel: Precision pricing
Autor: Hofstetter, Reto
Jahr: 2009
CONTENTS
ABSTRACT.4
INTRODUCTION.5
WTP MEASUREMENT APPROACHES.8
LITERATURE REVIEW.11
THEORETICAL REASONS FOR HYPOTHETICAL BIAS.15
THE DIRECT APPROACH IN A MARKETING CONTEXT.19
method and data collection.21
Subjects and Stimulus.21
Design, Procedure and Measurement of Variables.21
RESULTS.25
Analysis of Mean Bias.25
Analysis of Distribution Bias.26
Analysis of Economic Outcome.29
Analysis of the Distribution within a Range around the Profit-Maximizing Price.29
Analysis of Point Estimates for Profit-Maximizing Price, Quantity, and Profit.33
approaches to improve the direct method.36
Method 1- Average of Estimates.37
Method 2-Combinationof Estimates.37
Method 3 - Calibration.37
Comparison of Approaches.40
Generalization of Method 2.44
Generalization of Method 3.49
SUMMARV.51
Implications for Research.53
Implications for Management.53
appendix.55
I. Survey Among Pricing Managers in Switzerland.55
II. Calculation of Confidence Intervals for Probabilities.57
III. Logit Model Fits.58
IV. Source Code Used for Parametric BCa Bootstrapping.59
V. Source Code used for Simulation.61
VI. Case Probabilities for Coca-Cola Can.64
VII. Demand for Digital Camera.65
REFERENCES.66 |
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| discipline | Wirtschaftswissenschaften Ökotrophologie |
| format | Thesis Book |
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| spellingShingle | Miller, Klaus Matthias Hofstetter, Reto Precision pricing Measuring consumers' willingness to pay accurately Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
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| title | Precision pricing Measuring consumers' willingness to pay accurately |
| title_auth | Precision pricing Measuring consumers' willingness to pay accurately |
| title_exact_search | Precision pricing Measuring consumers' willingness to pay accurately |
| title_full | Precision pricing Measuring consumers' willingness to pay accurately Miller Klaus Matthias ; Hofstetter Reto |
| title_fullStr | Precision pricing Measuring consumers' willingness to pay accurately Miller Klaus Matthias ; Hofstetter Reto |
| title_full_unstemmed | Precision pricing Measuring consumers' willingness to pay accurately Miller Klaus Matthias ; Hofstetter Reto |
| title_short | Precision pricing |
| title_sort | precision pricing measuring consumers willingness to pay accurately |
| title_sub | Measuring consumers' willingness to pay accurately |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Verbraucherverhalten Preisbildung Verbraucherforschung Aufsatzsammlung Hochschulschrift |
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